Booking page & client experience
How this is scored
What the person booking sees and can do: a booking page with the services or meeting types on offer, their durations and prices, booking questions, an embed or widget for the business's own website, time zones and languages, group or class bookings, and links to reschedule or cancel without calling.
0 — Not a booking product: no page or widget where a customer picks a slot; appointments are entered by staff only.
3 — A booking page or form exists, but the pages say little about how it works: types of appointment, booking questions, embedding and rescheduling are not described.
5 — A booking page with several appointment or service types of their own duration, custom booking questions, and a way to put it on the business's website (link, embed or widget); confirmations carry a link to reschedule or cancel.
8 — In addition: group or class bookings with seat limits, booking pages in several languages with automatic time-zone handling, branding without the vendor's logo, multi-step selection of service, staff member and location, and a booking flow the vendor states is accessible or mobile-optimised.
10 — Booking as a finished storefront: packages, memberships or recurring bookings, intake forms with conditional questions, booking from Google or other directories, a customer account with booking history, and an accessibility statement for the booking pages published.
The Practice Owner
Clients pick session type, day and time on live pages, with durations shown, group bookings with a stated seat cap, pre-paid packages and recurring bundles, one-click page translation, and the vendor's badge removable on the top tier — enough that most of my patients could self-serve. We found no public information on confirmations carrying reschedule or cancel links, and one example page tells clients to cancel by email or phone, which pushes work back onto my front desk. We also found no public information on an embeddable widget for our own website, beyond a shareable link and a custom domain on Pro. 1 2 6 7 10 12