Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The RevOps Integrator
We found no public information on the core record model — no evidence of contact, company or deal objects, custom field types, required fields, or deduplication tooling anywhere in the captured pages. The only data-model-adjacent signals are a 'centralize your data' marketing module and appointment-level enrichment that tracks meetings attended per contact, which is thin next to what a CRM buyer needs to evaluate. 1 4