Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Migrator
Custom fields come in eight types including references to other contacts, members and objects, custom objects and deals exist on the Premium tier, and companies link to one or more people — a deeper model than the standard three objects. But fields are group-scoped, removing a person from a group deletes their custom field values, and I found no public information on deduplication or merge tooling, which is the first thing a clean import needs. 5 4 2