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folk

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 1 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Folk SAS · www.folk.app

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Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Assumes the pricing page is the nicest thing the vendor will ever say. Hunts per-seat maths that explode at renewal, "unlimited" with footnotes, AI features priced by credits, dead changelogs and acquisition rumours. Exists to keep the rest of the bench honest.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

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The Skeptic

Custom fields come in eight documented types including references to contacts, workspace members and custom objects, and companies carry a real native field set with people and group relations — richer than cosmetic. But we found no public information on deduplication, merge tooling, field validation or field-level permissions, which is the hygiene that decides whether the database survives year two, and custom objects sit behind the Premium tier. 4 5 13

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Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

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The Skeptic

Shared, customizable pipelines with closed-won and closed-lost stages and dashboards tracking deal velocity, win rate, pipeline coverage and conversion by stage are documented, with dashboards listed on Premium. We found no public information on required fields per stage, stage gates, forecast views, quota tracking or historical snapshots — nothing captured shows a forecast a finance department would recognise, which is a loud silence for a product pitched at teams of 20-50 people. 2 6 7

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Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

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The Skeptic

The native Workflow Assistant is a trigger on created or updated, optional filters, and one automated email — we found no public information on branching, delays or multi-step sequences inside the product itself, with anything cleverer delegated to Zapier or Make. The metering is the tell: 'Each workflow completion consumes 1 credit', allowances run from 50 credits on the free trial to 1,500 on Standard and 10,000 on Premium/Custom, and 'If you run out of credits, the assistant is disabled and you'll be prompted to upgrade' — automation priced per completion is automation as its own upsell. 8 9 2

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Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

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The Skeptic

A documented REST API with versioning, rate limits, webhooks and coverage of people, companies, deals, custom objects, notes, tasks and interactions, plus native connections for Gmail, Outlook, Google Calendar, WhatsApp and an MCP offering, is genuinely above the norm. Two caveats keep it honest: API access is listed under the Premium tier, and the syncs are described as imports ('Automatically import your calendar events into folk'), so we found no public information confirming full two-way calendar or email sync. The '5,000+' tool count also leans on intermediaries — '1000+ apps through our Zapier integration'. 10 11 13

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European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

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The Skeptic

The vendor carries an EU-made provenance, yet the privacy policy names 'Folk Inc., a Delaware corporation' as the Data Controller — the captured pages give different entities, and customers' contact data answers to the Delaware one. Hosting in AWS Ireland and a published subprocessor list are real positives, but that same list routes contact data and PII to US-region processors for enrichment, email sync, authentication and billing, and deletion only provably deletes from databases within 7 days while backups persist 'within 730 days' and application logs 'within a maximum of 930 days'. 3

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Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

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The Skeptic

Exit is the weak flank: export is per-group only — 'We currently don't allow exporting from the whole workspace' — produces two CSV files for contacts and notes, and the vendor's own help page lists what is excluded, among them interactions, reminders and the contact custom field, while warning that fields must be displayed before export or they are dropped. The API could rebuild a database elsewhere with effort, but it sits in the Premium tier, and the inbound side (CSV import, a migration service, 'Migrate my CRM') is documented far better than the way out. 12 13 2

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Pricing transparency

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

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The Skeptic

The pricing page puts real numbers on three tiers — Standard '$24/member/month $288 billed yearly', Premium '$48/member/month $576 billed yearly', Enterprise 'From $80/member/month $960 billed yearly' — and even the credit allowances per tier are published, which is more disclosure than most. But the captured pages give different figures for the entry point ('From $20/user/month' on one article versus '$24/member/month' on the pricing page), and we found no public information on monthly-billing prices, VAT treatment or renewal rules — so the real invoice at renewal is still a guess. 2 7 8

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European sovereignty — proven facts

1 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined ⚠ unverified — uncited Report an error
Subprocessors Not determined — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (13)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.folk.app Checked 15 Sep 2026 Details →
  2. 2 Vendor pricing page www.folk.app Checked 15 Sep 2026 Details →
  3. 3 Privacy policy www.folk.app Checked 30 Sep 2026 Details →
  4. 4 Contact & data model — found from sitemap developer.folk.app Checked 1 Oct 2026 Details →
  5. 5 Contact & data model — found from sitemap developer.folk.app Checked 1 Oct 2026 Details →
  6. 6 Pipeline & forecasting — found from sitemap www.folk.app Checked 1 Oct 2026 Details →
  7. 7 Pipeline & forecasting — found from sitemap www.folk.app Checked 1 Oct 2026 Details →
  8. 8 Automation & workflows — found from sitemap help.folk.app Checked 1 Oct 2026 Details →
  9. 9 Automation & workflows — found from sitemap help.folk.app Checked 1 Oct 2026 Details →
  10. 10 Integrations & API — found from sitemap developer.folk.app Checked 1 Oct 2026 Details →
  11. 11 Integrations & API — found from sitemap www.folk.app Checked 1 Oct 2026 Details →
  12. 12 Import, export & exit — found from sitemap help.folk.app Checked 1 Oct 2026 Details →
  13. 13 Import, export & exit — found from sitemap help.folk.app Checked 1 Oct 2026 Details →