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folk

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: 1 of 4 dimensions proven

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Folk SAS · www.folk.app

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Read this page as one judge. Each weighs the same scores by what they care about.

The Solo Seller

Weighted verdict

Runs their pipeline between customer calls and pays with their own card. Optimizes for a CRM that is set up in an afternoon, priced honestly at 1-5 seats, and never asks them to configure an object model. Rejects seat minimums and features held hostage in enterprise tiers.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Solo Seller

Contact & data model

How this is scored

Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.

0 — A flat address book; no relations between people, companies and deals.

3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.

5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.

8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.

10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.

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The Solo Seller

The field system is genuinely rich for a small CRM: eight custom field types including contact, user and object references, custom objects, and companies properly linked to people. But I found no public information on dedupe, merge tooling or field-level history, so duplicate hygiene is my problem, and custom objects live in the Premium tier. 4 5 2 13

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Pipeline & forecasting

How this is scored

Whether the pipeline enforces a process and produces reporting a finance department accepts.

0 — A kanban of deals with amounts; nothing is enforced, nothing rolls up.

3 — Multiple pipelines and stage probabilities exist, but no required fields per stage and only canned reports.

5 — Stage requirements, win/loss capture and standard forecast views; custom reporting is limited or an add-on.

8 — Enforceable process (required fields, stage gates, routing), custom report builder, forecast by team and period with quota tracking.

10 — Forecasting a CFO signs: weighted and commit-based views, historical snapshots, attainment tracking, and reporting composable enough to answer questions the vendor never anticipated.

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The Solo Seller

Shared collaborative pipelines with roles and permissions exist, and stages run the standard qualification-to-closed-won arc with win-rate and stage-conversion metrics. I found no public information on stage requirements, forecasting views or quota tracking, and dashboards sit in Premium — this is a kanban with reporting, not an enforced process. 1 6 7 2

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Automation & workflows

How this is scored

Triggers, sequences and routing that remove manual work without a consultant.

0 — No automation beyond email templates.

3 — Simple if-this-then-that on records; no multi-step sequences, no branching.

5 — Multi-step workflows with delays and branching, email sequences, basic lead routing — capped by tier or count.

8 — Full workflow builder across objects with webhooks as steps, round-robin routing, sequence analytics.

10 — Automation as infrastructure: versioned workflows, error handling, per-step logs, and limits generous enough that the feature is not its own upsell.

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The Solo Seller

The documented Workflow Assistant is a trigger, optional filters and a single automated email; we found no public information on branching, delays or multi-step sequences, so anything fancier goes through Zapier. Worse for a solo buyer, each workflow completion consumes 1 credit, Standard carries 1,500 credits a month, and the assistant is disabled and prompts an upgrade when they run out — the feature is literally its own upsell. 8 9 1

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Integrations & API

How this is scored

Two-way email/calendar sync, native connections, and an API that treats external systems as first-class.

0 — No API, no sync; data enters by CSV and leaves never.

3 — One-way email logging (BCC), a handful of Zapier triggers, a read-mostly API.

5 — Two-way email and calendar sync for the major providers, a documented REST API with sane limits, a modest native directory.

8 — Deep native integrations for the revenue stack, webhooks, OAuth apps, API parity with the UI for core objects.

10 — An ecosystem: public API covering everything the UI does, event streams, a marketplace, and sync so reliable the CRM can be the system of record without being the only system.

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The Solo Seller

The REST API is properly documented with versioning, rate limits, webhooks and endpoints across people, companies, deals, custom objects, notes, tasks and interactions, and the native directory covers Gmail, Outlook, WhatsApp, calendar, six browser extensions and enrichment partners, plus Zapier and Make. Calendar sync reads one way into folk and API access starts at Premium, which keeps this below the top band. 10 13 11 2

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European sovereignty

How this is scored

Where other people's personal data actually lives and under whose law — entity, hosting, subprocessors, DPA.

0 — US entity, US-default hosting, no public DPA or subprocessor list.

3 — A DPA exists and an EU region is available on request or on top tiers; subprocessor exposure to US CLOUD Act reach is broad and undocumented.

5 — EU hosting selectable at signup, published DPA and subprocessor list; core processing still touches US entities.

8 — EU entity or EU-default hosting with published subprocessors, consent-friendly fields, retention and deletion controls; residual US exposure named and narrow.

10 — European entity, EU-only processing including subprocessors, deletion that provably deletes — sovereignty a DPO can sign off without a caveat file.

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The Solo Seller

Hosting is AWS in Ireland with a published DPA, a named subprocessor list with regions, and SOC 2 and GDPR commitments. But the captured privacy policy names Folk Inc., a Delaware corporation, as data controller, and the subprocessor list shows broad US exposure on contact data and PII (Google Workspace, OpenAI, Stytch, Stripe, WhatsApp among others), with backups retained up to 730 days and application logs up to 930 days after a deletion request. 3

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Import, export & exit

How this is scored

Getting in with history intact, and out with everything — the anti-lock-in criterion.

0 — Import is a support ticket; export is contacts-only CSV missing notes, activities and files.

3 — Self-serve CSV import with mapping; export covers main objects but drops activity history, attachments or relations.

5 — Guided migration from major competitors, full-object CSV export, API access sufficient to rebuild the database elsewhere with effort.

8 — Complete export (all objects, history, files) self-serve in open formats, import with dedupe and dry-run, no API metering that prices exit out of reach.

10 — Exit as a feature: documented full-fidelity export, migration tooling both directions, and contractual data-return terms — leaving is a weekend, which is exactly why you can stay.

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The Solo Seller

Export is a zip of two CSVs — contacts and notes only — done group by group because workspace-wide export isn't currently allowed, and it drops interactions, reminders and contact custom fields unless every column was displayed first. The API is broad enough to rebuild the database elsewhere with effort, which is the honest exit path, but API access starts at Premium. 12 13 10 2

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Pricing transparency

How this is scored

Whether a buyer can compute the real invoice — per seat, per month, at renewal — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — An entry price exists, but the tiers most buyers need are unpriced, or per-seat maths is obscured by bundles, minimums or mandatory onboarding fees.

5 — Most tiers carry real numbers with billing period and VAT treatment stated, but at least one commonly needed capability hides in an unpriced tier or usage-metered add-on.

8 — Every tier priced publicly including annual/monthly split; limits, seat minimums and overage rules stated; only genuine enterprise contracts are custom.

10 — Complete price computability: every tier, add-on, usage meter and renewal rule public, with a calculator or table that makes the invoice at 3 and 30 seats a two-minute exercise.

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The Solo Seller

Standard, Premium and Enterprise carry public numbers ($24, $48 and from $80 per member per month) with unlimited members and no seat minimums, which I genuinely respect. But credits are a usage meter with unpriced overage (run dry and the assistant disables until you upgrade), the captured pages give different figures for the entry price ($20 versus $24 per user per month), and we found no public information on VAT treatment or monthly-billing rates. 2 8 7

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European sovereignty — proven facts

1 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined ⚠ unverified — uncited Report an error
Subprocessors Not determined — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (13)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.folk.app Checked 15 Sep 2026 Details →
  2. 2 Vendor pricing page www.folk.app Checked 15 Sep 2026 Details →
  3. 3 Privacy policy www.folk.app Checked 30 Sep 2026 Details →
  4. 4 Contact & data model — found from sitemap developer.folk.app Checked 1 Oct 2026 Details →
  5. 5 Contact & data model — found from sitemap developer.folk.app Checked 1 Oct 2026 Details →
  6. 6 Pipeline & forecasting — found from sitemap www.folk.app Checked 1 Oct 2026 Details →
  7. 7 Pipeline & forecasting — found from sitemap www.folk.app Checked 1 Oct 2026 Details →
  8. 8 Automation & workflows — found from sitemap help.folk.app Checked 1 Oct 2026 Details →
  9. 9 Automation & workflows — found from sitemap help.folk.app Checked 1 Oct 2026 Details →
  10. 10 Integrations & API — found from sitemap developer.folk.app Checked 1 Oct 2026 Details →
  11. 11 Integrations & API — found from sitemap www.folk.app Checked 1 Oct 2026 Details →
  12. 12 Import, export & exit — found from sitemap help.folk.app Checked 1 Oct 2026 Details →
  13. 13 Import, export & exit — found from sitemap help.folk.app Checked 1 Oct 2026 Details →