Publishing & calendar
How this is scored
Scheduling across networks: per-network formatting, the calendar as a working surface, bulk operations, and what happens when a post fails at 3am.
0 — One post to several networks at once with no per-network variation and no calendar.
3 — A calendar with scheduling and basic per-network text variants; failures are discovered by noticing the post never appeared.
5 — Per-network content, media and first-comment variants, drafts, a usable calendar with drag-and-drop, and failure notifications with a retry.
8 — Bulk upload and CSV import, evergreen or queue-based scheduling, link shortening with UTM rules, preview matching each network's actual rendering, and stories, reels or shorts supported where the API allows.
10 — Publishing is dependable at volume: hundreds of scheduled items across many accounts without collision, best-time recommendations from the account's own history, and every failure surfaced with the platform error and a one-click recovery.
The Agency Lead
Bulk scheduling of up to 350 posts at once, paid and organic in one calendar view, crisis-time suspension of scheduled posts, and best-time-to-publish recommendations give me the volume handling twelve brands need. We found no public information on link shortening with UTM rules, per-network previews, evergreen queueing, or what happens when a post fails overnight — the only failure evidence is the vendor's own notice resolving failing Facebook scheduled posts. 4 13 5