WP Engine

What runs the sites and how reliably: CPU, RAM and storage per tariff stated, SSD or NVMe storage, current PHP versions and how long old ones are kept, HTTP/2 or HTTP/3, server-side caching (OPcache, Redis, a page cache), a CDN, databases and their limits, resources that are guaranteed rather than shared without a stated limit, an uptime SLA with a service credit, a public status page with incident history, and redundancy of the platform. Where the data centre is located is scored under sovereignty.

0 — Not a hosting product; websites or web apps cannot be run on it.

3 — Storage and a number of sites per tariff are stated and the product is described as fast; resources, PHP versions, caching and uptime are basic or not described.

5 — Resources per tariff stated (CPU or a performance class, RAM, SSD or NVMe storage), several current PHP versions selectable, HTTP/2, server-side caching or a cache plugin documented, free SSL, a stated uptime target, and a public status page.

8 — Dedicated or guaranteed resources stated per tariff, HTTP/3 and a CDN included, Redis or an object cache, PHP versions kept current with an end-of-life policy published, an uptime SLA with a service credit, a status page with incident history, and a redundant platform (replicated storage, failover) described.

10 — Infrastructure documented to the level an operator could audit: hardware generations and storage architecture named, performance measured and published with method, an SLA with credits and exclusions at 99.95 % or above, every incident on the status page with a post-mortem, and scaling without downtime documented.

How sites are set up and run day to day: the control panel or console, one-click installers for named CMS and shop systems, managed WordPress features (automatic core and plugin updates, staging, cloning, a search-and-replace), SSH, SFTP, Git deployment, Composer, cron jobs, a PHP version and settings per site, databases and phpMyAdmin or an equivalent, log access, a public API and command-line tool, infrastructure-as-code support, team members and roles, and client or project management for agencies. On a cloud server: images, snapshots, firewalls, private networks and the API that manages them.

0 — No documented way to deploy or manage a website on the product.

3 — A control panel with FTP access and a one-click installer for WordPress; SSH, staging, Git, an API and roles are basic or not described.

5 — A control panel with installers for several named CMS, SSH and SFTP, cron jobs, PHP version per site, databases with a web admin, a staging copy or snapshots, team members with access rights, and log files available — or, for a cloud server, a console with images, snapshots, a firewall and a documented API.

8 — Managed WordPress or app tooling (automatic updates with rollback, one-click staging and push to live, cloning), Git deployment and Composer documented, a public REST API and CLI covering sites, databases, domains and backups, granular roles per project, and an agency view with client projects, transfer of ownership and white-label or reseller options.

10 — A platform that scales across an agency or a development team: everything in the panel available through a versioned API, CLI and an infrastructure-as-code provider, preview environments per branch, audit logs of every change, SSO for the team, and projects that can be handed to the client with billing transferred.

How the sites are protected and how fast they come back: isolation between customers (containers, separate PHP processes, chroot), free SSL with automatic renewal, a web application firewall, malware scanning and cleanup, DDoS protection, two-factor login to the panel, brute-force protection, backup frequency and retention, off-site or geo-redundant backup copies, self-service restore of files and databases from a point in time, restore of single sites or tables, security updates handled by the vendor on managed tariffs, and security certifications (ISO 27001, BSI C5, SOC 2) with their scope.

0 — No backups and no security measures described, and the customer is told to secure the site entirely on their own.

3 — Free SSL and some backup exist; frequency, retention, restore and the security measures are basic or not described.

5 — Free SSL with automatic renewal, daily backups with a stated retention, restore by the customer in the panel, account isolation described, DDoS protection, two-factor login to the panel, and malware scanning or a firewall offered.

8 — Backups several times a day or on demand with retention of 14 days or more, stored in a second location, point-in-time restore of single files, databases or sites, a web application firewall and malware cleanup included, isolation per site stated, and an ISO 27001 or equivalent certification of the hosting operation published.

10 — Recovery that can be evidenced: backup and restore times stated and tested, immutable or off-provider backups, recovery objectives (RPO and RTO) published, a security incident process and disclosure policy, certifications with their scope and audit reports available, and penetration test results or a bug bounty programme.

What it takes to grow and what it takes to leave: tariff changes up and down without a migration, resource limits stated rather than "unlimited" with a fair-use clause, add-on resources, the path from shared hosting to a server or cluster within the same vendor, a free or paid migration service from another host, standard tooling that runs elsewhere (no proprietary stack lock-in), full export of files, databases and mailboxes, domain transfer out without a fee, cancellation periods and minimum terms, and the deletion of data after the contract ends.

0 — Data cannot be taken out and the contract cannot be cancelled on stated terms.

3 — A tariff upgrade exists and files can be downloaded by FTP; limits, migration in, export and exit terms are basic or not described.

5 — Tariff upgrades and downgrades in the panel, the main limits per tariff stated (storage, sites, databases, mailboxes, inodes or processes), a migration service or guide from another host, files and databases exportable with standard tools, domain transfer out documented, and the cancellation period stated.

8 — Resources scalable without moving the site, a documented path from hosting to a server or cluster at the same vendor, a free migration service with its scope stated, every limit including fair use published, monthly terms available, full export including mail, and deletion of data after termination with its deadline stated.

10 — Growth and exit with no friction: scaling on demand without downtime, everything built on open standard tooling with no proprietary lock-in, a complete export in a format another host imports, migration out supported, and cancellation, data return and deletion documented with deadlines.

Who helps and what comes with the hosting: support channels (phone, chat, ticket, email), hours and languages, response times stated or guaranteed, technical depth (WordPress or server experts, help with a hacked site), a help centre and documentation, a premium or managed support option, an agency or partner programme, and the domains, SSL certificates and mailboxes included or bookable in the same account, with their DNS management and mail features (IMAP, webmail, spam filter, mailbox size).

0 — No support offered beyond a community forum and no domain or email service.

3 — Email or ticket support and a help centre; hours, language, response times and domain and mailbox features are basic or not described.

5 — Support by phone or chat and ticket in the customer's language with hours stated, a searchable help centre, domains and mailboxes bookable in the same account with DNS management, and webmail with a spam filter.

8 — Support around the clock by people with stated technical expertise, response times stated per channel, help with hacked or broken sites, a premium support or managed service tier, an agency or partner programme with its benefits stated, and mailboxes with stated size, aliases and server-side filtering.

10 — Support with guarantees: response times contractually bound in an SLA, a named contact or account manager for business customers, proactive incident notifications, support satisfaction or response figures published, and every included service (domains, DNS, mail, certificates) documented with its limits.

Who the contracting entity and the parent company are, where the servers, backups and support sit, and who the subprocessors are (data centre operator, CDN, DNS, mail filtering, support and payment tools). Independently sourced by the sovereignty pipeline; a host stores everything the customer's sites collect, so the whole chain counts, including where backups are kept and which non-EU group company can reach the data.

0 — Non-EU vendor and contracting entity, data centre location unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but the data centre location is unstated or non-EU and the subprocessors are not listed.

5 — EU data centres available and an EU contracting entity or EU representative, but parts of the chain (parent company, CDN, mail filtering, support, payment) run through non-EU providers without a stated safeguard.

8 — EU data centres named by location, EU contracting entity and parent, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, BSI C5) stated for the data centres.

10 — Sovereign end to end and evidenced: European ownership, entity, own data centres and every subprocessor, backups in the EU, no non-EU group access, data export and deletion documented, and certifications published with their scope rather than implied.

Whether a buyer can compute the real cost over the contract from public pages alone: the price per tariff for the first term and on renewal, minimum term and how the price depends on it, setup fees, what is included (domains, mailboxes, SSL, backups, restores, migration), what costs extra (additional PHP versions or extended support, more backups, a restore, premium support, staging, CDN), traffic or resource overage, VAT treatment, and the cancellation terms.

0 — No public prices at all; every customer is a sales call.

3 — A starting price is shown, but the renewal price, minimum term or what is included is unclear.

5 — Tariffs are public with their monthly price and main inclusions, the minimum term stated, but at least one commonly needed piece (the renewal price after an introductory offer, setup fee, restores, extra backups, extended PHP support) is unpriced or hard to find.

8 — Every tariff priced with the price for the first term and on renewal side by side, the minimum term and setup fee stated, add-ons priced, overage handling stated, and VAT treatment for business customers stated.

10 — Complete price computability: the cost over three years derivable for a given tariff and set of add-ons, with every setup, restore, support and migration fee and the cancellation and data-return terms published.