etracker Analytics vs Google Analytics 4

etracker Analytics

The standard reports cover visitor, tech, source, content and location data with dynamic drill-downs, filters, period comparisons and saved views, plus a real-time view and scheduled email exports — that is what my clients ask for every week. Segments scale by edition up to one hundred, twenty-five own reports are configurable, and campaign tracking with a saved-link generator and automatic Google UTM matching is documented. I found no public information on roll-up reporting across several sites, annotations, or whether reports are sampled.

Google Analytics 4

The captured pages document cross-web-and-app user analysis, an advertising workspace with cross-channel ROI and attribution reports, shareable reports, and IP-derived country and device fields, with Analytics 360 adding intra-day freshness within one hour and unsampled total-data reports. I found no public information on referrers, UTM campaign reports, a real-time view, date comparisons, segments or email reports, so this sits between basic traffic counts and the full dashboard bundle my clients ask for.

etracker Analytics

Funnels are defined per page, event or URL with drop-off per step, engagement goals become conversions without touching code, and e-commerce runs to variant level via a nine-event API and plugins for WooCommerce, Shopify, Shopware 6, JTL, PrestaShop, Magento and xt:Commerce — more or less the whole shop stack we run. Attribution models can be switched flexibly and conversions are uploaded server-side to Google, Meta, Microsoft and TikTok Ads with automatic deduplication. On cohorts and retention analysis I found no public information.

Google Analytics 4

Key events with Google Ads conversion tracking and remarketing, conversion and behavioural modelling to fill consent gaps, evaluation of attribution models, and machine-learning prediction of future audience actions in the paid tier are all documented. I found no public information on funnels with drop-off, e-commerce tracking of orders and revenue, or outbound-link and download tracking, so the conversion story stops short of the full package.

etracker Analytics

The cookie-less default mode is documented down to the method — server-side hashed session tokens, a daily-rotating hash, a 24-hour session limit, IP addresses shortened in server memory, no fingerprinting, no cross-site merging — and the consent-free position is argued against TDDDG and DSGVO with an ePrivacyseal certification and an ePrivacy Consult audit behind it. A sample privacy notice with objection function in German, English and French plus a template interest-balancing document means I can hand clients wording instead of paying a lawyer per site. Raw data retention is stated at 13 months; configurability per data type I found no public information on.

Google Analytics 4

Consent mode is unusually well documented: when analytics storage consent is denied no Analytics cookies are read or written, cookieless pings go to Google, regional defaults, ads data redaction and 34 named CMP partners are listed, and EU IP addresses are deleted before recording and never logged, with detailed location and device collection switchable per region. The default, though, assumes all consent granted with ad cookies written and advertising IDs collected, and Google uses data for personalised advertising and AI training, so a banner stays part of every client install. I found no public information on configurable retention periods.

etracker Analytics

There is a documented REST report API, CSV/XML/Excel/PDF export of reports, and a daily raw-data export as CSV with a full attribute list, a downloadable sample file and curl retrieval — enough for us to feed a warehouse ourselves, with connectors for Looker Studio and Power BI on top. The data is contractually the customer's, deleted 90 days after contract end, with an early reset inside the account, and the 13-month raw data retention is stated. Raw access is priced at 49 € pro Monat and requires Enterprise, and I found no public information on a self-hosted edition, an import of Google Analytics history, or whether reports are sampled.

Google Analytics 4

Analytics 360 documents a daily BigQuery export with an SLA plus unsampled total-data reports, and the data processing terms commit Google to deleting all remaining customer data within a maximum of 180 days after the term. I found no public information on a reporting API, CSV export of reports, an import of historical data, or a self-hosted edition — for my clients that leaves the paid export as the only documented way out.

etracker Analytics

Plugins exist for WordPress and WooCommerce, Shopify, Shopware 6, JTL, PrestaShop, Adobe Commerce, xt:Commerce, Drupal, Joomla and Contao, tracking can run over the customer's own subdomain so ad blockers do not cut the numbers, and there are Android and iOS SDKs, a built-in tag manager, SAML single sign-on, multi-account management and co-users with roles and rights — that covers most of my installation wish list. On a TYPO3 plugin I found no public information, and I found no public information on script size or a public status page with uptime history. Setup is described as minutes via plugin, one to two days overall.

Google Analytics 4

Implementation evidence centres on Tag Manager (consent mode with minimal coding via community templates, custom tags with consent settings), the Firebase SDK for apps, and the CSP domains required for collection, with named integrations to Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Search Console and Salesforce. For my WordPress, TYPO3 and Shopify clients I found no public information on CMS plugins, script size, an own tracking domain against ad blockers, client logins or a public status page — that gap is what decides this for an agency install.

etracker Analytics

The contracting entity is JustRelate Deutschland GmbH in Berlin (Amtsgericht Charlottenburg, HRB 218235), analytics data is processed and stored exclusively in Germany on the vendor's own servers at the ISO/IEC 27001:2013-certified IPHH datacenter in Hamburg, with no third-party access to servers and US transfer risks for the analytics data excluded. A data processing agreement on the European Commission template closes automatically with the account and is retrievable in it, and the product carries the ePrivacyseal. The captured pages leave the email service provider unnamed and give no ownership details for the company, which is why I stop short of the highest mark.

Google Analytics 4

Google Ireland Limited in Dublin is the contracting entity with a published data processing agreement, a subprocessor list and ISO 27001, and EU visitors' data is collected through EU domains and servers with IP lookups on EU servers before forwarding. The same terms permit processing in any country where Google or its subprocessors maintain facilities, servers run worldwide, the parent company sits in California and US Cloud Act exposure is flagged — EU collection in front of worldwide processing is exactly what my clients would have to accept.

etracker Analytics

The three editions are public with prices and hit quotas — Basic 10,80 €, Pro 22,80 €, Enterprise 58,80 € — alongside a hit slider up to 100 million and the formula that hits equal 4,5 x Anzahl Besuche/Sessions or 1,15 x Anzahl Seitenaufrufe, add-ons priced at 49 € pro Monat (B2B-Erkennung, raw data), a 12-month minimum term with 5% and 10% discounts for two- and three-year prepayment, four weeks' cancellation notice and a 30-day trial without payment data. That lets me budget most client sites from the page alone. The multi-site bulk license is only available on request, and I found no public information on overage handling or VAT treatment — exactly the two things that matter when one client goes viral.

Google Analytics 4

A free GA4 and a paid Analytics 360 are the stated editions, with 360 positioned for large enterprises with enterprise-level support and SLAs, but the captured marketing and documentation pages give no price figure, traffic-based scaling rule, site or user counts, or add-on costs. I cannot compute a client's annual cost from these pages, so a viral client's bill stays unpredictable.