etracker Analytics vs Google Analytics 4

etracker Analytics

Visitor, technology, source, content and location reports are documented with a real-time view, dynamic drill-downs over any dimension in several levels, saved views and up to a hundred own segments; Google campaign parameters are captured and matched automatically, with a campaign link generator. Own reports (up to 25), a KPI dashboard with email alerting, period comparisons and exports in CSV, Excel and PDF by email go well beyond a basic dashboard. I found no public information on roll-up reporting over several websites in one account, configurable channel grouping or unsampled reporting.

Google Analytics 4

The captured pages describe cross-device and cross-platform analysis across web and apps, shareable reports, an advertising workspace with cross-channel ROI and attribution reports, and — in the paid edition — unsampled total-data reports with intra-day freshness; country, region and device data are derived from IP metadata and browser or device fields. We found no public information on referrers, campaign reports, a real-time view, segments, filters or scheduled email reports.

etracker Analytics

The commerce chain is fully documented — product list and detail views, watchlists, baskets, orders and cancellations down to variant level, measured via nine e-commerce events, plugins for named shop systems or the Google Analytics e-commerce parameter grabber — and funnels are definable per page, event or URL, with engagement goals usable as conversions. Conversions are uploaded server-side to Google, Meta, Microsoft and TikTok Ads with deduplication, attribution models can be switched, and click paths and customer journeys are reported, with scroll depth and form interactions captured automatically without code changes. I found no public information on cohorts and retention.

Google Analytics 4

Key events with their pings, Google Ads conversion tracking and remarketing, and an advertising workspace in which attribution models are evaluated across channels are documented, together with conversion and behavioural modelling that fills gaps when consent is denied. We found no public information on funnels with drop-off, e-commerce or revenue tracking, or cohorts.

etracker Analytics

The consent position is the best-evidenced part of this product: the cookieless default mode counts visitors through a hash of the anonymised IP address with a daily-changing random value and sessions capped at 24 hours, no data is stored on the device, and the method is published alongside an honest list of what the mode cannot do. The reading of the Telecommunications Digital Services Data Protection Act is stated in writing — no banner required by default, the opt-out stored in a technically necessary cookie — and the consent-free operation is certified by the ePrivacyseal after an independent audit, with a model privacy notice including an objection function in German, English and French. I found no public information on inspection of the collection script itself or retention configurable per data type; raw data retention is fixed at thirteen months.

Google Analytics 4

Consent mode is documented in unusual depth: with analytics storage denied no Analytics cookies are read or written and only cookieless pings leave the browser, whose contents are published; Google Analytics 4 stores and logs no IP addresses at all, and for EU, Swiss and UK visitors the address is used only to derive location and then deleted, with Google Signals and detailed location or device collection switchable off per region. What holds it at the middle level is that the default state assumes all consent granted and collects advertising identifiers, IP addresses and full URLs with click identifiers, activity data flows into the Google account for Google's own advertising purposes, and we found no stated reading of §25 TDDDG or any authority decision, no retention settings per data type, and no supplied wording for the site's privacy policy.

etracker Analytics

A REST reporting API for aggregated data sits beside a daily raw data export as two CSV files per day, sorted by session and timestamp, with the full list of attributes, event types and key figures published, automated retrieval by access token and a sample file to test in advance — raw data access, however, requires the Enterprise edition and a 49 € monthly add-on. The data belongs to the customer, can be deleted at any time via statistics reset, and personal data is deleted ninety days after the contract ends. I found no public information on a self-hosted edition, an import of historical Google Analytics data, or streaming to a data warehouse like BigQuery or Snowflake.

Google Analytics 4

A daily BigQuery export is covered by a service level agreement, the premium edition promises unsampled total-data reports, and on termination Google deletes all customer personal data within a maximum of 180 days — for which a fee based on Google's reasonable costs may be charged. We found no public information on a reporting API, CSV export of reports, import of historical data, or any self-hosted edition.

etracker Analytics

Plugins are documented for eleven named systems — WordPress and WooCommerce, Shopify, Shopware, JTL, xt:Commerce, PrestaShop, Magento, Contao, Drupal, Joomla and Weblication — with SDKs for Android and iOS apps and a JavaScript e-commerce interface including a debug mode that sends no data. Server-side collection for Google, Meta, TikTok and Microsoft Ads, an own tracking domain and subdomain against ad blockers and browser cookie limits, an integrated tag manager and SAML single sign-on with multi-account management and role-based co-users are all documented. I found no public information on the tracking script's size or measured load impact, single-page-app support, a Google Tag Manager template or a public status page.

Google Analytics 4

Installation runs through gtag.js commands or Tag Manager templates, consent mode is activated with minimal coding alongside a long list of named consent management partners, apps are covered by the Google Analytics for Firebase SDK, and the required content security policy domains are documented, with enterprise support and service level agreements in the paid edition. We found no public information on the script's size, plugins or guides for named CMS and shop systems, single-page app support, team roles, single sign-on or a public status page.

etracker Analytics

Analytics data is processed and stored exclusively in Germany on the vendor's own servers, with the data centre, development and system administration in Hamburg and server housing at the ISO 27001-certified IPHH Internet Port Hamburg; the contracting entity is JustRelate Deutschland GmbH in Berlin, registered at Amtsgericht Charlottenburg, and a data processing agreement following the EU Commission template is concluded automatically with the account and retrievable in it. The wider chain is not fully enumerated: the newsletter processor remains unnamed, the vendor's own website embeds YouTube, and the optional Google Ads upload relies on the parent company's EU-US Data Privacy Framework certification. I found no public information on the ownership structure or on payment and support tool locations.

Google Analytics 4

The contracting and service entity is Google Ireland Limited in Dublin with an Irish register number and VAT ID, a data processing agreement and a subprocessor list are published, and ISO 27001 certification is maintained with third-party audit. But the processing terms reserve the right to process customer data in any country where Google or its subprocessors maintain facilities, with replication between geographically dispersed data centres, and only the collection endpoints and IP lookups for EU, Swiss and UK visitors sit in the EU before traffic is forwarded on. No hosting location for the analytics processing itself is stated, the parent is Google LLC of Mountain View, California, and the captured facts record exposure to the US Cloud Act.

etracker Analytics

All three tiers are publicly priced — Basic at 10,80 €, Pro at 22,80 € and Enterprise at 58,80 € per month for stated monthly hit contingents — with a hits formula of 4.5 times sessions or 1.15 times page views, twelve selectable traffic bands, a twelve-month minimum term, four weeks' cancellation notice, prepayment discounts, and add-ons at 49 € per month each for B2B detection and raw data access. Setup fees are waived except for manual configurations and multi-account systems, the trial needs no payment data, and the limits on users, segments and reports per tier are published. What happens when the hit contingent is exceeded is not stated, multi-site bulk licences are priced on request, and I found no public information on VAT treatment — so the annual cost above the published bands is not fully computable.

Google Analytics 4

The captured pages show a free Google Analytics alongside a paid Analytics 360 positioned for large enterprises with enterprise-level support and service level agreements. We found no public prices, no scaling by traffic, sites or users, and no overage, add-on, minimum-term or VAT terms on any captured page.