etracker Analytics vs Google Analytics 4

etracker Analytics

The standard package covers visitor, technology, source, content and location reports, with real-time views, period comparisons, filters, dynamic drill-downs, saved views and up to 25 configurable custom reports plus scheduled email export — enough to see which of our service pages residents use and where they come from, with campaign parameters matched automatically. We found no public information on roll-up reporting across several sites in one account, a statement that reports are unsampled, or annotations.

Google Analytics 4

The captured pages document cross-device and cross-platform audience analysis, country and city data derived from IP addresses, shareable reports, and in the paid tier unsampled total-data reports with intra-day data within an hour, plus an advertising workspace with cross-channel ROI and attribution reports. We found no public information on the standard reports themselves — top pages, referrers, campaign parameters, a real-time view, date comparisons or scheduled email reports — on the pages captured.

etracker Analytics

Conversion funnels are definable step by step over page names, events and URLs, form interactions are captured per field including error messages, scroll depth is captured automatically, and the full chain from product view to order and cancellation has named shop plugins plus a documented JavaScript API — exactly what we need to find where daycare-place and vehicle-registration forms are abandoned, and conversions can be forwarded server-side to Google, Meta, Microsoft and TikTok. We found no public information on cohort and retention analysis.

Google Analytics 4

Conversions are documented as key events with Google Ads conversion tracking and remarketing, conversion and behavioural modelling to fill gaps where consent is denied, attribution models to evaluate in the advertising workspace, customer-lifecycle analysis and machine-learning predictions in the paid tier. We found no public information on funnels with drop-off, form submissions, scroll depth or e-commerce tracking, which is the very reporting our forms office would need.

etracker Analytics

This is the strongest area: the consent-free, cookieless standard mode is stated against named law (TDDDG and DSGVO, with the EDSA guidelines and the ECJ ruling of 4 October 2024 cited), the counting method is published — daily-changing hash values, server-side session tokens capped at 24 hours, IP addresses shortened at the earliest possible point in server memory — and the mode carries the ePrivacyseal after an independent audit, with a sample privacy notice and objection function supplied. The pages also state the honest limits of cookieless counting (no unique-visitor counts or new-versus-returning distinction beyond the daily rotation) and that the opt-out is stored in a technically required cookie under § 25 Abs. 2 Nr. 2 TDDDG. For a council that refuses a cookie banner on a public service, this is the position the state data protection authority asks to see.

Google Analytics 4

The consent workflow is documented in detail: with consent denied, Analytics cookies are not written and cookieless pings are sent, EU visitors' IP addresses are deleted before recording and never logged, and Google Signals and detailed location and device data can be switched off per region. But the default state grants consent and writes advertising cookies, the recommended set-up loads tags before a consent dialog, and more than thirty consent management platforms are listed as partners; we found no public information on a mode that runs without a consent banner, on a stated position on §25 TDDDG, or on data protection authority rulings. For a council that will not show a cookie banner, the captured pages leave that central question open.

etracker Analytics

The customer keeps the data: a raw data service delivers every individual interaction daily as CSV, retrievable automatically via curl with a downloadable sample file to inspect beforehand, alongside a REST Report API and connectors for Looker Studio and Power BI; raw data is kept for 13 months, personal data is deleted 90 days after contract end, and the vendor states the data belongs to the customer and is never merged or passed on. We found no public information on a self-hosted or on-premise edition that could run on our municipal data centre's own servers, or on importing historical data from Google Analytics.

Google Analytics 4

The paid tier documents a daily BigQuery export covered by an SLA and unsampled total-data reports, and the data processing terms commit to deleting all customer personal data within a maximum of 180 days after the contract ends. We found no public information on a reporting API, CSV export of reports or a self-hosted edition, which is what our requirement to keep residents' data on the municipal data centre's own servers would rest on.

etracker Analytics

Documented plugins cover a long list of named systems — WordPress and WooCommerce, Drupal, Joomla, Contao, Weblication, Shopify, Shopware 6, JTL, PrestaShop, xt:Commerce and Adobe Commerce — plus SDKs for iOS and Android, tracking over a first-party subdomain to withstand ad blockers, an integrated tag and consent manager, SAML single sign-on and co-user roles. The documented plugin list does not name TYPO3, and we found no public information on the tracking script's size or a public status page with uptime history.

Google Analytics 4

Installation runs through gtag.js, Google Tag Manager with community templates for the listed consent platforms, and a Firebase SDK for apps, with the required tracking domains published for content security policy configuration. We found no public information on script size, plugins or guides for named CMS systems, single sign-on, team roles or a public status page.

etracker Analytics

The pieces the procurement office needs are stated: the contracting entity is JustRelate Deutschland GmbH, Berlin (Amtsgericht Charlottenburg, HRB 218235), visitor data is processed and stored exclusively in Germany on the vendor's own servers at the ISO/IEC 27001:2013-certified IPHH data centre in Hamburg, and the Article 28 agreement follows the European Commission's template and closes automatically with the account. The subprocessor chain is only partly published — the data centre is named, while the newsletter provider is described but unnamed — so I score what the vendor's own pages state. We found no public information on the ownership structure behind the German entity.

Google Analytics 4

Google Ireland Limited in Dublin is the named provider with a published register number, a data processing agreement, ISO 27001 certification and a subprocessor list, and EU visitors' measurement data is collected through EU domains and servers with IP addresses deleted there. However, the terms allow processing of customer data in any country where Google or its subprocessors maintain facilities, the privacy policy describes servers worldwide, and the parent company sits in the USA with US Cloud Act exposure; we found no public information on a self-hosted edition or on any commitment to store our residents' data in Germany or the EU.

etracker Analytics

Three editions are public — Basic at 10,80 €, Pro at 22,80 €, Enterprise at 58,80 € — with hit contingents selectable up to 100 million, a published formula for converting visits and page views into hits, a 12-month minimum term, cancellation up to four weeks before the period ends, discounts of 5% and 10% for prepaid two- and three-year terms, and priced add-ons (raw data access and B2B recognition at 49 € pro Monat each, raw data requiring the Enterprise edition). A bulk licence for several websites is available on request only, and we found no public information on what happens when a contingent is exceeded or on VAT treatment.

Google Analytics 4

The product family comprises a free Google Analytics 4 and a paid Analytics 360 positioned for large enterprises with enterprise-level support and SLAs. We found no public information on any price for the paid tier, on traffic bands, included sites and users, or on minimum term and setup conditions, so the procurement office cannot compute an annual cost from the captured pages.