etracker Analytics vs Google Analytics 4

etracker Analytics

The standard reports cover visitors, technology, origin, content and location, and Google UTM parameters are matched automatically, so my price-comparison campaigns would show up without extra tagging work. Segments (up to 100 in Enterprise), saved views, 25 custom reports, drill-downs across arbitrary dimensions, a real-time view, period comparisons, KPI monitoring with email alerts and scheduled exports are all documented. We found no public information on multi-site roll-up reporting, annotations or ad-platform spend shown beside the traffic.

Google Analytics 4

The advertising workspace with cross-channel ROI and attribution reports, shareable reports, and device and location data covers the campaign view I live in, and the premium tier even states unsampled total-data reports and intra-day freshness within an hour. We found no public information on entry and exit pages, referrer lists, a real-time view, or scheduled email reports, so I cannot confirm the full reporting stack.

etracker Analytics

Every step I bill against is covered: shop funnels from category down to variant level with checkout-abandonment monitoring, a nine-event e-commerce API including order cancellations by order number, a Shopware 6 plugin for my stack, and conversion upload server-side to Google, Meta, Microsoft and TikTok with deduplication. Attribution models can be switched, journeys and click paths are reported, and scroll plus form-field interactions are captured without code. We found no public information on cohorts and retention or on reconciling revenue with the shop backend, which is what would take it to the top level.

Google Analytics 4

Google Ads conversion tracking and remarketing with key events, plus conversion and behavioral modeling that fills gaps when consent is denied, is exactly the loop back into Ads that my budget needs — but only into Google platforms, not Meta or the price comparison sites. We found no public information on checkout funnels with drop-off per step, e-commerce tracking of orders and revenue, or plugins for named shop systems like Shopware.

etracker Analytics

The cookie-less mode is the documented default needing no consent under TDDDG and GDPR: sessions are stitched server-side with a daily-rotating hash capped at 24 hours, IP addresses are truncated in the intake servers' memory, and there is no fingerprinting, no cross-site merging and no use of my data for the vendor's own purposes. Consent-freedom was externally audited and carries the ePrivacyseal, with an opt-out, a sample privacy notice in three languages and the TDDDG requirements published. Decisive for me: the pages state plainly what cookie-less mode cannot do — unique visitor counts, new-versus-returning distinction, longer journeys and attribution — so I know exactly what a number without a click on accept is worth.

Google Analytics 4

Consent mode is documented in real depth — cookieless pings when consent is denied, region-specific defaults, best practices for the banner, and 33 named CMP partners — and GA4 states IP addresses are never stored or logged. But the default state assumes everything granted, with advertising cookies read and written and advertising IDs collected, the modeling cannot estimate anything for TCF-based denials, and we found no public statement of the consent position against German or French law or a privacy-policy wording.

etracker Analytics

Raw data leaves the product daily as CSV sorted by session ID and timestamp, with documented attributes and event types and automated retrieval via curl, plus a REST reporting API and connectors for Looker Studio and Power BI; raw data is retained 13 months and deleted 90 days after contract end, with an early reset available in the account. Raw access requires the Enterprise edition at 49 € per month on top of the licence. We found no public information on a self-hosted edition or an import of historical Google Analytics data.

Google Analytics 4

A daily BigQuery export covered by an SLA and deletion of all customer data within a stated maximum of 180 days after the term are the two things that let me take the data with me. We found no public information on a reporting API, CSV export of reports, or a self-hosted edition, and the captured pages state a fee is possible for data deletion.

etracker Analytics

For my shop this is close to plug-and-play: a Shopware 6 plugin, ten further shop and CMS systems from Shopify to WooCommerce, an integrated tag and consent manager in every edition, an own tracking domain against ad blockers, and iOS and Android SDKs. SAML single sign-on, multi-account management, co-user roles and a debug mode for the e-commerce API are documented. We found no public information on script size, single-page-app support or a public status page with uptime history.

Google Analytics 4

Consent mode can be enabled with minimal coding via Google Tag Manager community templates or gtag.js commands, apps use the Firebase SDK, and the documented script domains tell me what to allow in a content security policy — a workable install path. We found no public information on plugins or guides for Shopware and other shop systems, the script size, team roles and permissions, or a public status page.

etracker Analytics

The contract partner is JustRelate Deutschland GmbH in Berlin with a commercial register number and VAT ID, and analytics data is processed and stored exclusively in Germany on the vendor's own servers at ISO 27001-certified IPHH in Hamburg, with a data processing agreement on the EU Commission template concluded automatically at signup. The captured pages name the datacentre and describe Google-API transfers under the EU-US Data Privacy Framework and an unnamed newsletter processor with EU-only processing stated; we found no public information on the parent company or the rest of the chain such as CDN, email and payment.

Google Analytics 4

The contracting entity is Google Ireland Limited in Dublin and EU traffic is collected through EU domains and servers with EU IP addresses deleted before recording, plus a published data processing agreement and ISO 27001. But the processing terms allow processing in any country where Google or its subprocessors maintain facilities, servers run worldwide, the parent company sits in California, and the subprocessor locations are not shown on the captured pages — no EU-bound storage is promised.

etracker Analytics

Tiers are public with their prices quoted exactly — 10,80 € for Basic, 22,80 € for Pro and 58,80 € for Enterprise — plus a published hit formula (4,5 x sessions or 1,15 x page views), a traffic slider up to 100 million hits, 12-month minimum term, four weeks' cancellation notice, multi-year discounts of 5% and 10%, and priced add-ons such as B2B detection and raw-data access at 49 € per month. A multi-site bulk licence is on request against a surcharge, and we found no public information on overage handling or the VAT treatment of the listed prices, so the full annual figure still needs one phone call.

Google Analytics 4

The pages distinguish a free product from the premium Analytics 360 aimed at large enterprises with SLAs and the BigQuery export, so a free tier exists. We found no public information on what Analytics 360 costs, how price scales with traffic, sites or features, or minimum term and VAT treatment — I could not compute an annual cost from these pages.