etracker Analytics vs Google Analytics 4

etracker Analytics

Standard reports cover visitors, sources, technology, content and location, with Google UTM parameters matched automatically, a real-time view, period comparisons, filters, saved views, custom segments up to 100 on Enterprise, 25 freely configurable own reports, KPI monitoring with email alerts and scheduled exports by email. A visit is publicly defined as a series of interactions with less than 30 minutes' interruption. I found no public information on unsampled reporting, annotations, configurable channel grouping or roll-up reporting across sites.

Google Analytics 4

The captured pages document an advertising workspace with cross-channel ROI and attribution reports, shareable reports, machine-learning insights and cross-device analysis across web and apps, with Search Console and Google Ads data named alongside and unsampled total-data reports stated for the premium tier. The standard traffic catalogue — pages, referrers, countries, devices, a real-time view, segments and date comparisons — is not described on these pages, so I cannot place the reporting level higher than midway.

etracker Analytics

Funnels are configurable with steps defined by page name, event or URL, engagement goals such as dwell time or page count count as conversions, and forms, downloads, scroll depth and clicks are measured without code changes. E-commerce runs deep — nine API events from product list views to order cancellation, plugins for Shopify, Shopware 6, WooCommerce, Magento, JTL and more, analysis down to variant level with coupon and checkout-abandonment reports — and conversions are forwarded server-side to Google, Meta, Microsoft and TikTok with automatic deduplication. I found no public information on cohorts or retention reporting, which for my signup funnels is a real gap, and the attribution models can be switched but none is individually explained.

Google Analytics 4

Key events, Google Ads conversion tracking and remarketing, attribution models to evaluate, cross-channel ROI reporting and machine-learning predictions of future audience actions are all documented, with audience analysis across the full customer lifecycle spanning web and apps. For my campaign-click-to-paid-invoice question, though, the captured pages give no description of funnels with drop-off, e-commerce revenue and products, custom event properties or cohorts.

etracker Analytics

The cookieless mode is the standard configuration and needs no consent under the vendor's reading of TDDDG and GDPR: IP addresses are shortened at the earliest point in server memory, sessions are linked purely server-side through a daily-rotating hash capped at 24 hours, with no fingerprinting, no cross-site merging and no processing for the vendor's own purposes. The position is argued against named law — TDDDG, the German data protection conference resolution on Google Analytics and the ECJ ruling C-621/22 — and the mode was audited by ePrivacy Consult and certified with the ePrivacyseal, with a sample privacy notice, a template interest-balancing assessment and even the cookieless mode's limits published. This is close to the strongest documented consent position I have reviewed.

Google Analytics 4

Consent mode is documented in real depth: behaviour per consent type, cookieless pings with conversion and behavioural modelling when consent is denied, 34 named CMP partners, IP addresses of EU, Swiss and UK visitors never logged, EU collection domains, and per-region toggles for detailed location and device data and Google Signals. The default, though, assumes all consent granted, uses cookies and collects detailed data by default, with an opt-out browser plugin named — a consent-managed product rather than a consent-free one — and no position against named German law, external audit or privacy-policy wording is stated.

etracker Analytics

The raw data service delivers a daily export of every individual interaction with timestamp in CSV, two files per day, retrievable automatically via curl with an export token, and the full schema of attributes, event types and key figures is documented — exactly the nightly warehouse feed I need. A REST reporting API, Looker Studio and Power BI connectors, exports in CSV, XML, Excel and PDF, 13 months of raw data retention, an in-account statistics reset and deletion 90 days after contract end are all stated. Access requires an Enterprise licence plus 49 € per month, and I found no public information on a self-hosted edition, open-source code or a statement that reports are unsampled.

Google Analytics 4

A daily BigQuery export is covered by a service level agreement on the premium tier — exactly the nightly warehouse sync my funnel stack depends on — and total-data reports are stated as unsampled, with deletion of all remaining customer personal data within 180 days after the term documented in the data processing terms. We found no public information on a reporting API, CSV export of reports, the retention period for raw data, an import of historical analytics data or a self-hosted edition.

etracker Analytics

Plugins cover WordPress and WooCommerce, Shopify, Shopware 6, Adobe Commerce (Magento), JTL, xt:Commerce, PrestaShop, Contao, Drupal, Joomla and Weblication, with SDKs for iOS and Android apps, a built-in tag and consent manager, an own tracking domain against ad blockers, server-side forwarding to Google, Meta, TikTok and Microsoft Ads, SAML single sign-on, multi-account management and role-based user access. Setup is quoted as minutes via plugin and one to two days overall. I found no public information on the tracking script's size or measured performance impact, or on a public status page with uptime history.

Google Analytics 4

Set-up runs through the Google tag with Tag Manager templates and community CMP templates or gtag.js commands, a Google Analytics for Firebase SDK covers apps, and the content-security-policy domains to allow are published. Script size, plugins or guides for named CMS and shop systems, team roles, single sign-on and a public status page with uptime are not described on the captured pages.

etracker Analytics

The contracting entity is JustRelate Deutschland GmbH, Berlin, registered at the Charlottenburg court (HRB 218235), and all analytics data is processed and stored exclusively in Germany on the vendor's own servers, housed at the ISO/IEC 27001:2013-certified IPHH datacenter in Hamburg, with a data processing agreement based on the EU Commission's template closed automatically at signup and retrievable in the account. The chain is only partly open: the newsletter provider remains unnamed, and the optional Google Ads and YouTube integrations involve transfers to the USA under the EU-US Data Privacy Framework. I found no public information on the parent company or ownership structure.

Google Analytics 4

Google Ireland Limited in Dublin, registered under Irish law, is the contracting entity, EU visitor traffic is collected over EU domains with IP lookups on EU servers, and a published data processing agreement with a subprocessor list and ISO 27001 certification exists. The processing terms, however, allow processing in any country where Google or its subprocessors maintain facilities, servers run worldwide, the parent is US-based Google LLC and US Cloud Act exposure is flagged — no EU data residency for the processing itself is committed.

etracker Analytics

All three editions are public — Basic at 10,80 € for 25,000 monthly hits, Pro at 22,80 € for 25,000 and Enterprise at 58,80 € for 50,000 — with a traffic slider up to 100 million hits, a published hits formula (4.5 × sessions or 1.15 × page views) and priced add-ons: raw data access and B2B detection each at 49 € pro Monat. Terms are equally clear: 12-month minimum with 5% and 10% prepayment discounts on two- and three-year terms, four weeks' cancellation notice, no setup fees except for manual configurations, and a 30-day trial without payment data. I found no public information on the price per traffic band beyond the entry tiers, on overage handling, on VAT treatment, or on the cost of the multi-website bulk licence, which is quoted on request.

Google Analytics 4

A free GA4 and a paid Analytics 360 positioned at large enterprises with enterprise-level support are the only pricing structure the captured pages show. No price for any tier, traffic band, site or user limit, add-on or minimum term appears on the pages we read, so an annual cost cannot be computed from public information.