Moz Pro vs Searchmetrics

Moz Pro

Weekly Rogerbot crawls at published page caps of 100,000 to 1,250,000 pages per week, issue categories with "Moz Recommends Fixing" guidance and new-issue alerts between crawls, and Lighthouse-style Core Web Vitals rated for mobile and desktop with weekly re-analysis and ninety days of history put this at the scheduled-crawl level. We found no public information on JavaScript rendering, Search Console or log-file comparison, structured-data validation, or canonical diagnosis, so the deeper diagnostic layer rests on nothing I can verify — and the vendor's own help pages say the crawlers run from North America, an accuracy caveat for my European sites.

Searchmetrics

Site health exists — '24/7 always-on monitoring tracks how AI bots crawl your site' with 'real-time alerts and prioritized fixes' — and prioritisation is more than a bare link-checker. But the evidence says nothing on crawl scale, page limits, JavaScript rendering or Core Web Vitals, and that silence tells me the technical crawler is no longer the pitch — the AI bot story is.

Moz Pro

Volume, difficulty, organic CTR and priority metrics, intent grouping across informational to transactional, a keyword gap comparison against up to three competitors, and AI content briefs that show which pages already rank for the target keyword give me a workable content pipeline across sites. We found no public information on cannibalisation detection, entity coverage in the briefs, or the depth of the German-language data, which matters for EU clients, so the guidance stays at gap-and-brief level rather than closing the loop against my own pages.

Searchmetrics

The evidence claims '10+ years of proprietary search data' with 'intent signals' plus AI content generation, and the site is bilingual German/English — but there is not one fact on volumes, difficulty, SERP features or the depth of German keyword data. No keyword research workflow is evidenced at all, which lands it below the 'volume and difficulty' anchor.

Moz Pro

Rankings update weekly with national or local tracking, mobile-versus-desktop comparison, featured snippets counted as rank one, and full ranking history exportable from campaign history. The captured pages give different figures for the link index — both in the tens of trillions of links across a billion domains — alongside a stated 3-day data refresh and SERP feature attribution to my site or competitors. Weekly rather than daily collection, and we found no public information on methodology documentation or lost-and-found link detection, hold this below the top.

Searchmetrics

The only proprietary-data claim is '10+ years of proprietary search data. Intent signals, content signals, and technical signals in a unified engine' — no update frequency, no country/device granularity, no backlink index size or freshness, no methodology. I score proprietary data on what the vendor documents, and this is a slogan, not documentation.

Moz Pro

Custom dashboards, tailored campaign reports, a Google Analytics traffic overlay, and a documented API in V2 and V3 with published per-tier limits such as 5,000 to 70,000 backlink queries a month and 200 to 500 rank checker queries a day form the core. Multi-site campaigns up to 25 tracked sites and an account-wide shared recrawl allowance are documented, but we found no public information on white-label reporting, client access, Search Console integration, or data-warehouse export — exactly the pieces a forty-client book rebills on.

Searchmetrics

There is a real developer surface — 'API documentation and playground' with prompt libraries — which clears the 'no API worth building against' bar. But nothing on stated API limits, dashboards, Search Console integration, white-label reporting or multi-client management: I cannot tell from this sheet whether I can hand a client a report with my logo on it, and that is the whole question for me.

Moz Pro

The entire keyword ranking history exports as CSV with a selectable timeframe from campaign history, and SERP feature data exports per keyword and week, so the ranking history a multi-year subscription accumulates is genuinely portable. The captured help pages only pose the questions of past-crawl export and historical crawl data without showing the answers, and the one retention statement found — "for the life of the account and a reasonable and legally compliant time thereafter" — is privacy-policy language; we found no public information on a grace period after cancellation.

Searchmetrics

No export fact anywhere: no bulk export, no historical retention after cancellation, nothing on formats or credit metering. The only thread is the developer playground/API, and nothing says it exposes ranking or crawl history — a multi-year subscription here accumulates history I have no evidence of taking with me.

Moz Pro

Moz contracts as SEOMoz, Inc., a Ziff Davis company in the United States, with processors described only as "located anywhere in the world". Published transfer safeguards — EU-US Data Privacy Framework certification, standard contractual clauses, and a data protection officer registered with the Irish Data Protection Commission — are the only European-facing facts, but we found no public information on EU hosting, data residency, or a named subprocessor list, and the crawler itself runs from North America.

Searchmetrics

Every sovereignty attribute is unknown — entity, ownership, residency, subprocessors — and the product surface is fully Conductor-branded after the 2023 group merger. The German-language site and the Berlin GmbH name are all that's European on paper; hosting and the subprocessor list are unstated, which is anchor-zero territory with a German accent.

Moz Pro

Every self-serve tier is priced publicly — "$ 99 USD / mo", "$ 179 USD / mo", "$ 299 USD / mo", each with a stated 20% yearly saving — plus an entry-level plan at "$49/month", together with keyword, crawl, campaign, user and query limits and add-ons at $20 per AI Visibility Dashboard and $50 per 100 tracked prompts. What I still cannot compute is the cost of a seat beyond the included one to three users, VAT treatment, the minimum term, or what happens when "Overages not included" meets real usage; and since the top tier tracks 25 sites, a forty-site book like mine is steered to "Ask about Moz Enterprise", which I read as a margin problem.

Searchmetrics

Not one price, tier, keyword limit, crawl credit or per-seat cost appears anywhere in the evidence — the only free thing is a lead-gen AI visibility report. 'Built for enterprise teams' with zero public pricing means every licence I rebill starts with a sales call, and I read that as a margin problem.