Moz Pro vs Searchmetrics

Moz Pro

Weekly Rogerbot crawls run at published page limits with issue categories, expert fix guidance and new issues flagged between crawls, and Core Web Vitals are measured per URL on a weekly reanalysis with 90 days of history. I found no public information on JavaScript rendering, log-file or Search Console comparison, indexation or structured-data diagnosis, and issues are prioritised by type and frequency rather than traffic impact.

Searchmetrics

All the evidence evidences is '24/7 always-on monitoring tracks how AI bots crawl your site. Real-time alerts and prioritized fixes' [E1/E3] — that is monitoring whether GPTBot can reach pages, not a technical audit of the site. No page caps, no JavaScript rendering, no Core Web Vitals, no indexation or canonical diagnosis anywhere in the registry, so this sits between rubric level 0 and 3 and closer to the bottom.

Moz Pro

Volume, difficulty, intent grouping and SERP-feature presence are all documented in Keyword Explorer, Keyword Gap compares against three competitors with a Traffic Lift estimate, and AI content briefs ship structure, questions, target audience and the pages already ranking. I found no public information on the depth of the German-language data, entity coverage or cannibalisation detection, so the top band stays out of reach.

Searchmetrics

The data engine claims 'intent signals, content signals' and Creator claims AI content generation/optimization [E1/E3], which clears the intent bar of rubric level 5's first clause — but there is no evidence of keyword volumes, difficulty, SERP feature analysis, or any depth of German-language keyword data (a German website version is not German market data). Between rubric level 0 and 3, with intent claimed but the core research dataset unevidenced.

Moz Pro

Rankings update weekly across up to four search engines with national and local tracking and a mobile/desktop split, anything past position 20 shows as 21+, and the link index publishes both its size and a 3-day refresh rate — though the captured pages give different figures for the link count. I found no public information on city-level tracking, lost-and-found link detection, collection methodology, or how discrepancies against Search Console are handled.

Searchmetrics

'10+ years of proprietary search data' [E1/E3] and an engine list for visibility tracking is all the vendor documents — no update frequency, no country/device granularity, no backlink index size or refresh cadence, no methodology. rubric level 0 is the match, nudged to 1 only because the data's existence and engine coverage are at least stated.

Moz Pro

There is a documented API with V2 and V3 documentation, JSON-RPC 2.0, token authentication and even an MCP server for LLM access, alongside custom dashboards, custom reports, multi-site campaigns and a Google Analytics connection. I found no public information on Search Console integration, white-label or client access, data-warehouse export, or credit costs per endpoint — the pages reference weighted endpoints without showing what they cost.

Searchmetrics

A claimed 'API documentation and playground' with 'prompt libraries, real use cases' [E3/E2] is real and buildable-sounding, but no API rate limits are stated, no credit costs per endpoint are published, and there is zero evidence of dashboards, scheduled reports, Search Console/analytics integration, or warehouse export. That lands between rubric level 3 and 5: documented API without limits, reporting stack entirely unevidenced.

Moz Pro

The entire keyword ranking history exports to CSV across any timeframe in the campaign's life, and SERP-feature data exports weekly per keyword, so multi-year history genuinely leaves with the customer. It is interface CSV only — featured-snippet presence is not noted in the export and ranks outside the top 20 come back blank — and I found no public information on bulk crawl export, API access to your own history, or any retention window after cancellation.

Searchmetrics

The vendor markets '10+ years of proprietary search data' yet the evidence is completely silent on bulk export, historical export, API mirroring, or any retention grace period after cancellation. By the anchors, total absence of exit evidence is rubric level 0: three years of history apparently dies with the subscription as far as anything published shows.

Moz Pro

The contracting entity is SEOMoz, Inc., a Ziff Davis company under US ownership, hosting location is unstated, subprocessors are described only as located anywhere in the world, and the performance crawlers run from North America. EEA transfers rely on standard contractual clauses and the EU-US Data Privacy Framework with an Irish-registered DPO — a documented mechanism, but nothing in the captured pages shows European hosting or a published subprocessor list.

Searchmetrics

The vendor is named 'Searchmetrics GmbH, Berlin, Germany', which is the only European signal — yet the sovereignty pipeline found legal entity jurisdiction, ownership, data residency, and subprocessor exposure all unknown (0 of 10), and the Conductor-group ownership since 2023 is jurisdiction-undocumented. A captured privacy policy yielded no DPA, subprocessor list, or hosting facts, so I sit just above the floor rather than at it.

Moz Pro

Three tiers are priced publicly at $99, $179 and $299 USD per month with a 20% yearly discount, and each tier states keyword, weekly-crawl, backlink-query and rank-checker limits plus AI add-ons at $20 per dashboard and $50 per 100 prompts. I found no public information on additional-seat pricing, API credit costs, overage rates, minimum term or VAT treatment, so I still cannot compute the real annual invoice for a given team size from public pages.

Searchmetrics

Not a single price, tier, keyword limit, crawl credit, seat cost, or API unit cost appears anywhere in the captured pages. Combined with '#1 enterprise AEO platform' enterprise positioning, that is rubric level 0 verbatim: every tier is a sales conversation and the annual invoice is unknowable from public pages.