Moz Pro vs Searchmetrics

Moz Pro

Weekly scheduled crawls at published page limits, issue categories graded from Critical Crawler Issues down to Content Issues, Core Web Vitals with per-metric thresholds and Moz Recommends Fixing guidance put this at the scheduled-crawl level. We found no public information on JavaScript rendering, log-file or Search Console comparison, or indexation and canonical diagnosis, and issues are prioritised by type and frequency rather than by traffic impact.

Searchmetrics

The only mechanical claim is '24/7 always-on monitoring tracks how AI bots crawl your site' with alerts and 'prioritized fixes' — that is watching third-party bots, not a site audit. 'Real time site health' appears as positioning with not one finding type, page cap, render capability or Core Web Vitals word behind it, so it sits one point above the keyword-data-only floor.

Moz Pro

Volume, difficulty, organic CTR and four-way intent grouping, a gap tool against up to three competitors with a Traffic Lift estimate, and a brief that shows pages already ranking for the target term are real commissioning material. We found no public information on topic clustering or cannibalisation detection, and nothing on the depth of German-language data, so the loop between opportunity, brief and what ranks is not closed.

Searchmetrics

'Generate, optimize, and scale content that performs in search and LLMs' is a generation promise, not guidance — no volumes, difficulty, per-market intent, SERP feature detail, clustering or cannibalisation detection anywhere in the evidence. German is confirmed as a website language, never as data depth, and the '10+ years of intent signals' is a claim I cannot size a single opportunity against.

Moz Pro

Index scale and freshness are published — the captured pages give different figures for the link count, on the order of forty-five trillion links across a billion domains with a stated 3-day refresh — and SERP feature attribution is documented down to which campaign site sits in each of sixteen features. Rankings update weekly rather than daily, and we found no public information on city-level tracking, lost-and-found link detection, or how discrepancies against Search Console are handled.

Searchmetrics

The vendor's entire documented data story is one sentence: '10+ years of proprietary search data' with intent, content and technical signals. No update frequency, no country or device granularity, no backlink index size or refresh, no methodology — rubric level 0 is close to a literal match, with the decade claim worth a single point above it.

Moz Pro

Customisable dashboards, tailored reports, a Google Analytics traffic overlay, a unified documented API with per-plan query quotas published on the pricing page, and even an MCP server for pulling insights into an LLM make a decent mid-table offering. We found no public information on Search Console integration, white-label client reporting, or warehouse export, and endpoint weighting is only signposted to a help hub without published credit costs.

Searchmetrics

The developer playground with 'API documentation and playground' is a real documented API, which clears the nothing-to-build-against bar. But no stated limits, no dashboards, no scheduled reports and no Search Console or analytics integration evidenced — halfway between rubric level 3 and 5.

Moz Pro

The entire keyword ranking history exports to CSV with any timeframe from campaign history selectable, and SERP feature data exports weekly, so the multi-year ranking record is genuinely the customer's. The crawl-history export question appears in the help pages with no answer shown, and we found no public information on open formats beyond CSV or on any retention period after cancellation.

Searchmetrics

The evidence is silent on export of any kind — no CSV, no bulk historical export, no post-cancellation retention. Even the documented API is framed around 'agentic AEO workflows', not mirroring your history out, and by the anchors' own rule silence on exit is the floor.

Moz Pro

The vendor and contracting entity are American (SEOMoz, Inc., a Ziff Davis company), subprocessors are described only as located anywhere in the world, and we found no public information on hosting location. The documented standard contractual clauses, Data Privacy Framework certification and an Irish-registered DPO give a stated transfer basis, but no part of the evidenced chain is European.

Searchmetrics

Every attribute the pipeline checks — legal entity jurisdiction, ownership, data residency, subprocessor exposure — came back unknown, and the Conductor-group note explicitly does not pass the ownership test. The imprint and privacy policy captures evidenced no hosting statement and no subprocessor list, which is rubric level 0 verbatim.

Moz Pro

Tiers are public with unusual specificity — keyword, crawl and query limits per plan, plus priced AI add-ons at "$20 each" and "$50 per 100 prompts" — so a buyer can price the core product. We found no public information on the cost of an additional user seat, on what happens past a limit beyond an "Overages not included" footnote, on VAT treatment or on enterprise terms, so the real annual invoice is not fully computable.

Searchmetrics

Not one price, keyword limit, crawl credit or seat cost appears anywhere in the confirmed facts. With 'Built for enterprise teams' positioning and no public tiers, every invoice is a sales conversation — the 0 anchor exactly.