Moz Pro vs Searchmetrics

Moz Pro

Weekly crawls at published page limits per plan, severity-tiered issue categories with "Moz Recommends Fixing" guidance, and per-URL Core Web Vitals scored on Lighthouse weighting match the mid-tier package. Issues are prioritised by type and frequency rather than traffic impact, and the pages state the crawlers are based in North America, "which can impact accuracy and performance for international sites". I found no public information on JavaScript rendering, log-file or Search Console comparison, or structured-data validation.

Searchmetrics

Everything audit-shaped here is "24/7 always-on monitoring" of AI bots with "real-time alerts and prioritized fixes" — a bot-watch feed, not an audited crawl. No page limit, no JavaScript rendering, no Core Web Vitals, no indexation or canonical diagnosis appears anywhere; even the broken-links-and-missing-tags baseline of the 3-anchor is unevidenced, and the prioritisation claim is the only thing keeping it above 0.

Moz Pro

Keyword Explorer documents volume, difficulty and organic CTR, intent is grouped into four classes, Keyword Gap compares up to three competitors with a Traffic Lift estimate, and AI content briefs include a target audience, suggested structure and the pages already ranking. SERP feature presence is tracked for sixteen feature types with weekly updates. I found no public information on the depth of German-language data, topic clustering, entity coverage or cannibalisation detection, and market selection is an unnamed dropdown.

Searchmetrics

"10+ years of proprietary search data" with "intent signals" is precisely the claim no buyer can check, and the evidence states no volumes, no difficulty, no SERP feature detail, and no German-market depth. The only German evidence is that the vendor's own website has a German toggle — that is not German keyword data.

Moz Pro

A 3-day data refresh rate and published index sizes are stated plainly enough to hold the vendor to, and per-keyword SERP feature attribution is documented. Rankings update weekly rather than daily, anything beyond the top 20 positions is reported as "21+" with no number, and I found no public information on lost-and-found link detection, ranking methodology, or how discrepancies against Search Console are explained. The captured pages also give different figures for the link index: 45.5 trillion links in one place and 44.8 trillion in another.

Searchmetrics

No update frequency, no country/device granularity, no index size, no refresh cadence, no collection methodology — the evidence offers "10+ years of proprietary search data", which is age, not freshness. One point only because the tracked engines are at least named; everything else the anchors ask for is silent.

Moz Pro

The API is real and documented — V2 and V3 docs, JSON-RPC 2.0, single-token auth, an MCP server, and 24/7 support — and Google Analytics connects for traffic overlays, with custom dashboards and custom reports in evidence. I found no public information on Search Console integration, white-label or client-facing reporting, data-warehouse export, or stated API rate limits; the only hint at endpoint pricing is a pointer to a Help Hub about "weighted endpoints", with no numbers on the captured pages.

Searchmetrics

"API documentation and playground" is stated, which is more than a brochure CSV button, but no rate limits, credit costs per endpoint, integrations, dashboards, or white-label reporting are evidenced anywhere. A documented API whose cost per call is unstated is a building block, not something a team budgets against.

Moz Pro

Rankings export to CSV for any timeframe from the campaign history, one row per data collection, and SERP feature data exports per week for every keyword. Rank cells outside the top 20 export blank, Featured Snippet presence is not noted in the CSV, and I found no public information on exporting crawl history — a help page asks the question and the captured text shows no answer — nor on any retention period after cancellation or API access to one's own tracked history.

Searchmetrics

Nothing in the evidence evidences export of anything: no bulk export, no historical rankings or crawl results, no retention after cancellation. The sole machine path is an API pitched for "agentic AEO workflows", with zero evidence it retrieves history — the multi-year subscription here leaves nothing documented behind when it ends.

Moz Pro

The contracting entity is SEOMoz, Inc., a Ziff Davis company with a New York parent, and the privacy policy locates processors "anywhere in the world"; I found no public information on EU hosting or a named subprocessor list. Data Privacy Framework certification and standard contractual clauses document the transfer mechanism, and a DPO is registered with the Irish Data Protection Commission, but no captured page evidences a European hosting chain.

Searchmetrics

A Berlin GmbH with a German-language imprint suggests an EU contracting entity, but every substantive product claim on the evidence is Conductor-branded — the group that acquired them in 2023 — and hosting, subprocessors, DPA, and certification are all absent. The pipeline returned "unknown" on jurisdiction, ownership, residency and subprocessor exposure; that silence is the score.

Moz Pro

Tier prices are public with unusually granular limits — tracked keywords, pages crawled per week, backlink queries per month, rank checker queries per day — and two add-ons carry published prices, "$20 each" for an AI Visibility Dashboard and "$50 per 100 prompts". But "Overages not included" appears without any rates, the enterprise tier is a sales conversation, and I found no public information on the cost of an additional user seat, minimum term, VAT treatment, or API unit pricing — so a growing team's annual invoice is not derivable from public pages alone.

Searchmetrics

No price, tier, keyword cap, crawl credit, or seat cost appears anywhere; the only priced item is a "free" AI visibility report, and the pitch is "built for enterprise teams". That is the sales-conversation model — the annual invoice is unknowable from public evidence.