Moz Pro vs Searchmetrics

Moz Pro

Weekly Rogerbot crawls run at stated per-plan page limits with issue categories and severity, new issues flagged against the previous crawl by email, fix visibility, and Core Web Vitals analysed per tracked URL on a weekly re-check with 90 days of history — that part is genuine diagnosis, though the crawler sits in North America, which the vendor itself says can impact accuracy for international sites. Prioritisation is by issue type and frequency rather than traffic impact, and I found no public information on JavaScript rendering, log files, Search Console integration, indexation or canonical diagnosis, or structured-data validation.

Searchmetrics

The only site-health evidence is '24/7 always-on monitoring tracks how AI bots crawl your site. Real-time alerts and prioritized fixes' — a GPTBot alert feed, not an audit. No page limits, no JavaScript rendering, no Core Web Vitals, no indexation/canonical diagnosis, no log-file or Search Console comparison anywhere in the evidence, which puts this below even a basic link-and-tag crawler.

Moz Pro

Volume, Difficulty, Organic CTR and Priority are documented, intent is classified into four groups, Keyword Gap compares against up to three competitors with Traffic Lift sizing the prize, and SERP feature composition is tracked weekly across 16 features with trended views. AI Content Briefs ground guidance in a 'What's Already Ranking' list of pages currently ranking for the target keyword, but I found no public information on German-language data depth, cannibalisation detection, or entity coverage in briefs.

Searchmetrics

AI content generation and 'intent signals, content signals, technical signals' inside the 10+ year data engine is all the evidence shows — no documented volume, difficulty, intent classification by market, or SERP feature analysis. The German fact is only that the website has a German version, which says nothing about the depth of German keyword data.

Moz Pro

The cadence is stated plainly — weekly, national or local, mobile and desktop side by side, up to four search engines, top 20 tracked with anything beyond shown as 21+ — with per-keyword SERP feature attribution and rankings history kept to "all time" and exportable in full. The link index is published at scale with a 3-day refresh rate, though the captured pages give different figures for its size (44.8 trillion on one, 45.5 trillion on another); I found no public information on daily collection, city-level locations, or lost-and-found link detection.

Searchmetrics

The sole data claim is '10+ years of proprietary search data': no update frequency, no country/device granularity, no backlink index size or refresh cadence, no methodology — exactly what rubric level 0 describes. One point only for the historical depth claim, since the vendor documents nothing verifiable about its own index.

Moz Pro

Custom reports and dashboards exist, Google Analytics connects to overlay traffic against rankings, and the API is genuinely documented — JSON-RPC 2.0, single-token auth, V2 and V3 docs, HTTPS enforced from August 2024, an MCP server, and per-plan quotas for backlink queries per month and rank-checker queries per day. I found no public information on Search Console integration, white-label reporting, or data-warehouse export, and endpoint weightings are pointed at the Help Hub rather than priced on the captured page.

Searchmetrics

An API with documentation and a playground exists, which is more than a CSV button, but there are no stated API limits, no dashboards, no scheduled reports, and no Search Console or analytics integration facts anywhere in the captured pages. Building a workflow against it would be faith-based.

Moz Pro

Rankings history is exportable in full via CSV at any campaign timeframe, one row per data collection, with SERP feature data and performance-metric history alongside — that part is properly done. The captured help page poses the question of exporting past crawl data without showing the answer, and I found no public information on retention of the archive after cancellation or on API access sufficient to mirror the history continuously.

Searchmetrics

The evidence mentions no export of any kind — not CSV, not API bulk, nothing. The 10 years of history live in their unified engine and, as evidenced, leave with the subscription. rubric level 0.

Moz Pro

The contracting entity is SEOMoz, Inc., a Ziff Davis company in the United States, hosting is unstated, and processors are described only as "located anywhere in the world" — no named subprocessor list. Transfers lean on standard contractual clauses and the EU-U.S. Data Privacy Framework with a DPO registered with the Irish Data Protection Commission, which lifts it slightly above the floor, but I found no public information on EU hosting or a European contracting option.

Searchmetrics

Searchmetrics GmbH in Berlin is an EU contracting entity, but hosting, data residency, ownership and every subprocessor are recorded as unknown, and no subprocessor list appears even on the captured privacy policy page — the absent subprocessor list is precisely rubric level 3. The Conductor-group ownership since 2023 is flagged but unresolved, so I can't credit more.

Moz Pro

All three self-serve tiers are public — $99, $179 and $299 USD per month, plus a $49/month entry level — with keyword, crawl, campaign, seat, backlink-query and rank-checker limits stated per plan, and AI add-ons priced at $20 each per dashboard and $50 per 100 prompts. Overages are declared "not included" with no rate published, enterprise is a conversation, and I found no public information on per-seat costs for additional users, minimum term, or VAT treatment.

Searchmetrics

No price, tier, keyword limit, crawl credit or seat cost appears anywhere in the captured pages; the only public offer is a free AI visibility report. Enterprise AEO positioning with everything else behind a sales conversation — the annual invoice is unknowable. rubric level 0.