Moz Pro vs Searchmetrics

Moz Pro

Weekly Rogerbot crawls run at published limits of 100,000 to 1,250,000 pages per week, issues come in categories like Critical Crawler Issues, Crawler Warnings, Redirect Issues, Metadata Issues and Content Issues with fix guidance, and Core Web Vitals are bulk-analysed per page with defined mobile and desktop bands and change tracking between crawls. Two things cap it for me: I found no public information on JavaScript rendering, Search Console or log-file comparison, canonical diagnosis or structured-data validation, and the help page itself says the crawlers are based in North America, which can impact accuracy for international sites — my German site included.

Searchmetrics

The only audit-adjacent claims are 'real time site health' and '24/7 monitoring of AI bot crawling with real-time alerts and prioritized fixes' — that monitors AI bots, it is not a site crawler. No page limits, no JavaScript rendering, no Core Web Vitals per template, no log-file or Search Console comparison, no indexation or canonical diagnosis anywhere; my developers would have nothing they could accept as a ticket.

Moz Pro

Keyword Explorer covers volume, difficulty, organic CTR and AI-grouped intent, Keyword Gap compares against up to three competitors with a traffic-lift estimate, and the AI Content Brief builds structure, target audience and questions into an editable, PDF-exportable brief — real substance above a basic keyword list. It sits below the top of the scale because I found no public information on the depth or freshness of German-language keyword data specifically, and none on topic clustering, entity coverage or cannibalisation detection.

Searchmetrics

A 'unified data engine' with intent, content and technical signals over 10+ years plus AI content creation is claimed, but there is no volume, no difficulty, no SERP feature detail and no clustering or brief capability evidenced. The only German fact is that the website itself has a German-language toggle — that says nothing about German keyword data, which for my large German domain is the whole purchase question.

Moz Pro

Index scale and freshness are published — the captured pages give different figures for links indexed, tens of trillions across about a billion domains, with a three-day data refresh — and SERP feature attribution plus a mobile-versus-desktop comparison tab exist. Campaign rankings update weekly rather than daily, only the top 20 positions are tracked with anything deeper shown as 21+, and I found no public information on city-level tracking, lost-and-found link detection, or how discrepancies against Search Console would be explained.

Searchmetrics

'10+ years of proprietary search data' is the entirety of what the vendor documents about their own data — no update frequency, no country/device/city granularity, no backlink index size or refresh, no methodology, and the AI-visibility tracking across ChatGPT, Gemini, Copilot, Claude and traditional search is described with zero collection detail. I could not defend these rankings against Search Console on this evidence.

Moz Pro

Custom dashboards, custom reports, Google Analytics traffic overlays and a documented API with V2 and V3 docs, JSON-RPC architecture and an MCP server put this solidly in the middle of the scale. I found no public information on Search Console integration, white-label client reporting, or per-endpoint API credit costs, which is exactly what I would need to defend my monthly numbers internally.

Searchmetrics

An 'API documentation and playground' with prompt libraries and developer tools for agentic AEO workflows is documented, which is genuinely something to build against, though its limits are unstated and it is positioned for LLM workflows rather than data retrieval. No dashboards, scheduled or white-label reports, and no Search Console or named analytics integration appear — only the vague claim of connecting visibility 'to traffic, conversions, and revenue'.

Moz Pro

The entire keyword ranking history is exportable as CSV over any timeframe from campaign history, and SERP feature data exports weekly per keyword. The help pages raise exporting past crawl data only as an unanswered question, featured snippet presence and ranks beyond the top 20 are blank or unmarked in the rankings CSV, and I found no public information on a retention period after cancellation.

Searchmetrics

The evidence is silent on export of any kind: no bulk export, no historical export of rankings or crawls, no retention after cancellation, and the only API on offer is the AEO developer playground, not an evidenced data-retrieval channel. On this evidence the multi-year history a subscription accumulates ends with the subscription.

Moz Pro

The contracting entity is a Seattle-based United States company under Ziff Davis, hosting location and data residency are unstated, and the privacy policy describes processors located anywhere in the world. The published EU-U.S. Data Privacy Framework certification, standard contractual clauses and an Irish DPC-registered DPO are genuine transfer safeguards, but nothing evidences where my crawl and ranking data would physically sit.

Searchmetrics

The imprint confirms a German-language operation, but legal entity jurisdiction, ownership, data residency and subprocessor exposure are all recorded as unknown, and hosting and subprocessors are stated nowhere in the captured pages. For a Berlin GmbH that is thin — the subprocessor list being absent is the anchor-3 floor, and I cannot even confirm EU hosting as standard, so I sit just under it.

Moz Pro

Tier prices are public with unusually granular limits — tracked keywords, pages crawled per week, campaigns, backlink queries per month, rank checker queries per day — and even add-ons are priced exactly as "$20 each" for extra AI dashboards and "$50 per 100 prompts". The cost of an additional user seat, API credit pricing, overage handling beyond a "not included" footnote, minimum term and VAT treatment are not stated, so my real annual invoice with a growing team is not computable from public pages.

Searchmetrics

No tier price, keyword limit, crawl credit, seat cost or VAT treatment appears anywhere in the evidence; the only priced item is a free AI visibility report. With '#1 enterprise AEO platform' positioning and nothing else public, every tier is a sales conversation and the annual invoice is unknowable.