Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Sales Ops Lead
The standard three objects exist with real relations — persons link to companies at import via external identifiers, multi-company is supported, and pipeline visibility is genuinely permissioned through sales access-right groups. Custom fields are evidenced only as a code-level exercise, and I found no public information on deduplication or required-field enforcement, so hygiene rests on manual discipline. 1 4 5 6