Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Solo Seller
Contacts, companies and their relations exist and custom fields even survive export and import, but tying a person to their company mid-import means juggling External IDs and a three-part procedure, and I found no public information on dedupe or merge tooling. As a one-person shop I can live with these objects, but nobody should need pseudo-foreign-keys to load an address book on a Tuesday afternoon. 1 4 5