Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Skeptic
Contacts, companies and opportunities exist and relate to one another, but linking a person to a company through CSV import is described in the vendor's own forum as a multi-pass procedure built on External IDs and an "Is a Company" flag — a workaround where a hygiene tool should be. Custom fields on contacts are evidenced, though the discussion points to a code-based method, and visibility of records runs through access-right groups rather than field-level control. We found no public information on deduplication, merge tooling or field-level history. 4 5 6 7