Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Not a shop: no product catalogue and no checkout of its own.
3 — A product catalogue with categories and a checkout that takes payment through at least one provider.
5 — Products with variants, discounts or vouchers, guest checkout, and several payment methods including those German buyers expect (PayPal, invoice or direct debit) through named providers.
8 — Tiered and customer-group pricing, bundles or configurable products, rule-based promotions, per-channel or per-market pricing, abandoned-cart recovery, a checkout customisable without a rebuild, and buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Data Protection Officer
The catalogue is richly documented: variants, per-option pricing, quantity-tier discounts, customer-group pricing, coupons, reward points and multi-store, multi-language assignment, with bank transfer and cash-on-delivery bundled and gateways such as PayPal documented as extension examples. The checkout path itself is thinly covered: we found no public information on guest checkout, abandoned-cart recovery or buy-now-pay-later, and with a checkout full of third-party gateways I would want far more about that path before trusting it with customer data. 2 3 6 8