Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Not a shop: no product catalogue and no checkout of its own.
3 — A product catalogue with categories and a checkout that takes payment through at least one provider.
5 — Products with variants, discounts or vouchers, guest checkout, and several payment methods including those German buyers expect (PayPal, invoice or direct debit) through named providers.
8 — Tiered and customer-group pricing, bundles or configurable products, rule-based promotions, per-channel or per-market pricing, abandoned-cart recovery, a checkout customisable without a rebuild, and buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Developer
Variants with per-variant pricing and inventory, quantity-tier and customer-group discounts with date ranges and store assignment, and per-option price and weight handling are all documented in the product form. Payment is evidenced mainly as bank transfer and checkout on delivery in the default bundle, with PayPal named only as an example of what a payment extension can integrate; we found no public information on guest checkout, vouchers, abandoned-cart recovery or buy-now-pay-later. That places it solidly above the mid-level definition but short of rule-driven merchandising and shipped conversion features. 2 3 6