Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Not a shop: no product catalogue and no checkout of its own.
3 — A product catalogue with categories and a checkout that takes payment through at least one provider.
5 — Products with variants, discounts or vouchers, guest checkout, and several payment methods including those German buyers expect (PayPal, invoice or direct debit) through named providers.
8 — Tiered and customer-group pricing, bundles or configurable products, rule-based promotions, per-channel or per-market pricing, abandoned-cart recovery, a checkout customisable without a rebuild, and buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Skeptic
The catalogue side is genuinely strong: variants, per-option pricing, quantity tiers, customer-group pricing, special pricing and per-store discounts are all documented, and coupons appear in order handling. The checkout side is thin — the default bundle ships bank transfer and checkout on delivery, with PayPal named only as an example of an installable extension type, and we found no public information on guest checkout, German payment methods, abandoned-cart recovery or buy-now-pay-later in the captured pages. 2 3 6 8