Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Not a shop: no product catalogue and no checkout of its own.
3 — A product catalogue with categories and a checkout that takes payment through at least one provider.
5 — Products with variants, discounts or vouchers, guest checkout, and several payment methods including those German buyers expect (PayPal, invoice or direct debit) through named providers.
8 — Tiered and customer-group pricing, bundles or configurable products, rule-based promotions, per-channel or per-market pricing, abandoned-cart recovery, a checkout customisable without a rebuild, and buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Operations Lead
Products carry variants and per-option pricing, multiple identifiers, quantity-tier and customer-group discounts, special pricing with date ranges, multi-store assignment and multi-language content — a genuinely solid catalogue. The payment gateways documented as shipped by default are bank transfer and checkout on delivery, with PayPal named only as an example of what an extension can integrate; we found no public information on guest checkout or German-expected methods such as invoice or direct debit. 2 3 6 8