Catalogue & checkout
How this is scored
Products, variants, pricing rules and the path to payment — the part that either converts or does not.
0 — Not a shop: no product catalogue and no checkout of its own.
3 — A product catalogue with categories and a checkout that takes payment through at least one provider.
5 — Products with variants, discounts or vouchers, guest checkout, and several payment methods including those German buyers expect (PayPal, invoice or direct debit) through named providers.
8 — Tiered and customer-group pricing, bundles or configurable products, rule-based promotions, per-channel or per-market pricing, abandoned-cart recovery, a checkout customisable without a rebuild, and buy-now-pay-later where offered.
10 — Merchandising and checkout are the product: rule-driven pricing and promotions, A/B-testable checkout, multi-currency and multi-language as standard, and conversion features (abandoned cart, one-page checkout) shipped rather than bolted on.
The Merchant
The pricing core I sell on is there — variants with their own prices and stock, quantity-tier discounts with date ranges and customer-group targeting, special prices for seasonal and member-only sales, multi-language products across multiple stores — and the web-based theme editor means checkout templates can be changed from the admin without a rebuild. The conversion machinery is what I could not find: the captured pages say nothing about abandoned-cart recovery, buy-now-pay-later or guest checkout, and the only payment methods shown are bundled bank transfer and cash on delivery, with PayPal named merely as an example gateway — I found nothing on invoice or direct debit, which German customers ask for first. 2 3 6 7