Event Registration & Ticketing
Eventfrog
UK / wider Europe Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Eventfrog AG · eventfrog.de
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Eventfrog at a glance
- Vendor
- Eventfrog AG
- Headquarters
- Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 29 Oct 2026
- Free plan
- Yes, per the vendor’s own page source, captured 29 Oct 2026
- Panel verdict
- The AI panel rates Eventfrog 3/5, the mean of 6 judges. Eventfrog, a do-it-yourself ticketing platform from Eventfrog AG of Olten, Switzerland, scores strongest on shop and registration, a flat 7, and on pricing transparency, between 7 and 8. how scores are made
- As of
- Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Eventfrog, a do-it-yourself ticketing platform from Eventfrog AG of Olten, Switzerland, scores strongest on shop and registration, a flat 7, and on pricing transparency, between 7 and 8. Judges point to an iFrame shop embeddable on the organiser's own website with selectable accent colour and font, unlimited ticket categories and a free seating plan, and to fee rules published per model: free events at 0,00 €, online payments at "0,19 € + 1,9 % des Ticketpreises", fee-free selling up to 50.00 €, no fixed costs. Weakest is invoicing and tax, between 3 and 4, with no public information on per-ticket VAT rates, invoices in the organiser's name, credit notes or exports to a named accounting system. Sovereignty sits at a flat 6: the privacy policy states personal data are processed in Switzerland under the EU adequacy decision, while the named subprocessor chain includes Cloudflare and Freshworks in the US under the Data Privacy Framework. No material disagreement was computed; the widest range, check-in and on-site sales between 4 and 6, rests on no public information about offline scanning.
Speaks for it
- Ticket shop embeds as an iFrame on the organiser's own website with unlimited ticket categories and a free seating plan
- Per-model fees are published — online payments at "0,19 € + 1,9 % des Ticketpreises" in the Free model — with no fixed costs and no cost when no ticket sells
- Refunds carry published fees: "0.99 € pro Ticket + 3.9 % zzgl. MwSt." for single tickets and "50.00 €" plus per-ticket fees for a whole event
- On-site sales are built out, with box-office selling in every model, a cashless app at "0,09 € + 0,99 % zzgl. MwSt. pro Transaktion" and QR self-service purchase
- Service fees can be passed to buyers, and subprocessors are listed with addresses, including Adyen in Amsterdam, Stripe Payments Europe in Dublin and Datatrans in Zurich
Held against it
- Invoicing and tax scored between 3 and 4, with no public information on per-ticket VAT rates, invoices in the organiser's name, credit notes or exports to a named accounting system
- Payment processing runs through Eventfrog, with no public information on connecting the organiser's own payment account or on chargeback handling
- In the Free and Plus models revenue is paid out only within a few days after the event ends, with anytime payouts and partial pre-event payouts in the Pro model
- The privacy policy names Eventfrog AG as the responsible party, and events are published automatically to the partner network such as meinestadt.de
- No public information on offline scanning, badge printing or attendance certificates, nor on ISO 27001 or SOC 2 certifications
Best for
- You sell from your own website and want a styled embeddable shop with unlimited ticket categories and a free seating plan
- You run free or low-priced events and want to compute costs from published per-model fees, passing service fees to buyers
- You need on-site sales without hardware: box-office selling, a phone as card terminal and QR self-service
- You need revenue before the event ends and use the Pro model, which lists payouts at any time and partial pre-event payouts
Avoid if
- You need your earnings before the event ends — in the Free and Plus models revenue is paid out only within a few days after the event ends
- You must process payments through your own merchant account rather than Eventfrog's named providers
- Your books depend on invoices in your own name, per-ticket VAT rates or an accounting export — invoicing and tax scored between 3 and 4
- You must be the named controller of your attendee data with a processing agreement — the policy names Eventfrog AG as the responsible party
The scores
| Criterion | Panel median |
|---|---|
| Ticket shop, checkout & registration | 3.5 of 5 |
| Payments, payouts, fees & refunds | 3 of 5 |
| VAT, invoices & accounting handoff | 1.5 of 5 |
| Check-in, badges & on-site sales | 3 of 5 |
| Attendee data & the customer relationship | 2 of 5 |
| European sovereignty | 3 of 5 |
| Pricing transparency | 4 of 5 |
Ticket shop, checkout & registration
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How this is scored
How a ticket or a registration is sold: ticket types and categories, member and early-bird prices, discount codes, bundles and add-ons, a shop embeddable on the organiser's own website or under its own domain, custom questions per ticket and per attendee, group and company bookings, capacity limits and waiting lists, reserved seating with a seating plan, recurring dates and course series, several languages, and an accessible mobile checkout.
0 — Not a ticketing or registration tool; tickets cannot be sold and registrations cannot be taken in the product.
3 — An event page on the platform with a few ticket types and a fixed sign-up form; embedding, custom questions, capacity rules or seating are basic or not described.
5 — Several ticket types with prices, quotas and sale periods, discount codes, custom questions per attendee, a shop embeddable on the organiser's website as a widget or link, capacity limits with a waiting list, and a checkout that works on a phone.
8 — A white-label shop under the organiser's own domain and design, reserved seating with a seating-plan editor, add-ons and bundles, group and company bookings with several attendees per order, conditional questions, member prices by code or login, recurring dates and course series, several languages, and the checkout's accessibility stated.
10 — A shop that fits any event: multi-event and season tickets, timed entry and seat holds, a checkout that the organiser can extend (API, custom fields synced to a CRM), an accessibility conformance statement (WCAG level named), and the conversion and drop-off of the checkout reported to the organiser.
The Conference Organiser
Their own-shop story is what I want for the association website: a complete ticket shop embedded as an iFrame with my accent colour and font and my own domain advertised, carrying my categories, discounts and the free seating plan, plus early-bird and flex tickets, event series, multi-day combo tickets, discount codes, personalised tickets with additional fields for my custom questions, and categories protected by an access key that could carry member pricing. We found no public information on one assistant booking several colleagues in a single order, on capacity limits with waiting lists, on conditional questions, on shop languages, or on an accessibility statement for the checkout. 3 4 5 9 10
The Venue Promoter
The embeddable shop runs on our own domain with our accent colour and font, unlimited ticket categories, early-bird and flex tickets, discount codes and extra fields from the Plus model, a free seating-plan editor, event series and even season tickets — more than a club night needs. We found no public information on waiting lists, group or company bookings with several attendees per order, or a stated accessibility conformance for the checkout, which keeps it below the top band. 3 5 6 9
The Course Provider
The pages show a genuinely rich do-it-yourself shop: unlimited ticket categories, early-bird and flex tickets, discount codes, personalised tickets with extra fields for my course questions, a free seating plan, event series and groups, season tickets, and an iFrame shop for my own website where I pick the accent colour and font and manage categories, discounts and seating in one place. We found no public information on a waiting list that refills a cancelled seat automatically, on group or company bookings with several attendees per order, or on an accessibility statement for the checkout. 3 4 5 6 9 10
The Revenue Accountant
A full ticket shop embeddable by iFrame or ticket button on my own website, under my own design and domain, with unlimited ticket categories, a free seating plan, discount codes, early-bird and flex tickets, multi-day combos, event series and season tickets; personalised tickets with additional fields cover per-attendee questions. I found no public information on group and company bookings with several attendees per order, conditional questions, a checkout in several languages, or a stated accessibility conformance for the checkout. 4 5 9 10
The Data Protection Officer
The ticket shop embeds as an iFrame, styled to the organiser's appearance with selectable accent colour and font, and categories, discounts, price tiers and the seating plan appear in it just as on the platform; unlimited ticket categories, early-bird and flex tickets, event series, combo tickets, discount codes and additional fields on tickets are documented across the models. We found no public information on conditional questions, member prices, shop languages or an accessibility statement for the checkout. 4 5 9 10
The Skeptic
An iFrame ticket shop embeddable on the organiser's own website with own accent colour and font, unlimited ticket categories, a free seating plan, discount codes and additional fields from the Plus model, event series and season tickets, and access-key-protected categories. We found no public information on capacity rules with waiting lists, group and company bookings, conditional questions, member pricing or shop languages, and the checkout's accessibility appears only as a footer link, not a statement. 3 4 5 9 10 6
Payments, payouts, fees & refunds
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How this is scored
How the money moves: payment methods offered to buyers (cards, PayPal, SEPA direct debit, invoice, local methods), whether the organiser connects its own payment account or the platform collects as merchant of record, when the revenue is paid out (continuously, before the event, or after it), the per-ticket and payment fees and whether they can be passed on to the buyer, refunds of single tickets and of a cancelled event, ticket transfer and resale, and chargebacks.
0 — No payment of any kind; the product only collects free registrations.
3 — Online card payment through the platform; payout timing, fee model, refunds or buyer-paid fees are basic or not described.
5 — Several payment methods including cards and PayPal or SEPA, the fee per ticket stated with the option to pass it to the buyer, the payout schedule stated, and refunds of single orders and of a cancelled event issued from the product.
8 — A choice between the organiser's own payment account (Stripe, PayPal, Mollie or similar) and platform collection, payouts before the event stated with their conditions, invoice and bank transfer for business buyers, partial refunds and refund policies set per event, ticket transfer or resale by buyers, and chargeback handling explained.
10 — Full control of the money: the merchant of record named for each set-up, payout timing and any reserve held published, every fee itemised per order, refunds, transfers and resale with the organiser's rules enforced, and the cancellation process for an event documented end to end.
The Conference Organiser
Payment runs through Eventfrog (PayPal, card, Google Pay, Apple Pay, direct transfer, TWINT) with Adyen, Stripe Payments Europe and Datatrans behind it, the Free model charging '0,19 € + 1,9 % des Ticketpreises' for online payments, fees transferable to the buyer, payout within a few days after the event and, in Pro, payouts at any time plus partial payouts before it. Refunds are priced publicly: single-ticket cancellation at '0.99 € pro Ticket + 3.9 %' and a whole-event refund at '50.00 €' plus '0.99 € + 3.9 %' per ticket, each plus VAT. We found no public information on using my own payment account instead of Eventfrog's providers, on invoice terms for business buyers, on ticket transfer or resale, or on chargeback handling. 3 4 5 7 14
The Venue Promoter
Every model fee is published — online payments at 0,19 € + 1,9 % des Ticketpreises on Free — with PayPal, card, Google Pay and Apple Pay for buyers, and the service fee can be transferred to the ticket buyer, which is exactly what I want on a twelve-euro ticket. The Pro model offers Auszahlungen jederzeit and partial payouts of ticket revenue before the event, so the band's guarantee can be covered; refunds are priced too, at 0.99 € pro Ticket + 3.9 % for single tickets and 50.00 € plus 0.99 € + 3.9 % per ticket for a whole cancelled event. Payment collection runs through Eventfrog itself — we found no public information on connecting the organiser's own payment account, or on chargeback handling and buyer ticket transfer. 3 4 5
The Course Provider
Payment processing runs through Eventfrog, which names Adyen, Stripe and Datatrans behind the checkout, and buyers can pay with PayPal, credit card, Google Pay, Apple Pay and more; earnings are paid out within a few days after the event, with partial payouts before the event and payouts at any time listed for the Pro model. Refunds are priced openly — '0.99 € pro Ticket + 3.9 % zzgl. MwSt.' for single tickets and '50.00 € sowie 0.99 € + 3.9 % pro Ticket (zzgl. MwSt.)' for a whole event — and service fees can be shifted to buyers. We found no public information on connecting my own payment account, on invoice payment for employers, or on chargeback handling. 2 3 4 5 7 9 14
The Revenue Accountant
Payment processing runs over Eventfrog, earnings are bundled to my bank account within a few days after the event, and the Pro model adds payouts anytime plus partial payouts before the event; per-ticket fees are published per model and can be pushed onto buyers, refunds of single tickets and of a whole cancelled event carry published fees, and the payment providers Adyen, Stripe and Datatrans are named. I found no public information on connecting my own payment account, on ticket transfer or resale by buyers, or on chargeback handling. 4 5 7 9 14
The Data Protection Officer
PayPal, card, Google Pay, Apple Pay and TWINT are documented for buyers, the model fees are published per ticket and transferable to buyers, payout after the event is stated with anytime payouts and partial pre-event payouts in Pro, and refunds of single tickets and of a whole cancelled event carry published fees. We found no public information on connecting the organiser's own payment account, on ticket transfer or resale by buyers, or on chargeback handling. 3 4 5 7 13
The Skeptic
PayPal, credit card, Google Pay, Apple Pay, TWINT and Direktüberweisung are offered, fees can be passed to buyers, and single-ticket and whole-event refunds are priced publicly — but in the Free and Plus models the revenue is paid out only within a few days after the event ends, with payouts at any time and partial pre-event payouts reserved for Pro. Payment processing runs through Eventfrog; we found no public information on connecting the organiser's own payment account, on chargeback handling, partial refunds, or ticket transfer and resale. 4 5 7 9 2
VAT, invoices & accounting handoff
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How this is scored
How ticket revenue reaches the books correctly: the VAT rate set per ticket or product (reduced rates for concerts and culture, exemptions for education and seminars), gross and net prices shown, invoices to buyers in the organiser's name with consecutive numbers, business buyers with company name and VAT ID, reverse charge for cross-border events, cancellation invoices and credit notes, the platform's own fee invoice, e-invoicing, and exports to DATEV or named accounting systems.
0 — No receipts or invoices; the organiser has to produce every invoice outside the product.
3 — An order confirmation or simple receipt per booking; VAT rates, invoices in the organiser's name, business buyers or accounting exports are basic or not described.
5 — VAT rate configurable per ticket, invoices generated in the organiser's name with its tax details and consecutive numbers, company name and address captured for business buyers, cancellation invoices on refund, and a sales export as CSV or to at least one named accounting system.
8 — Several VAT rates in one order, net prices for business buyers, VAT IDs validated and reverse charge applied, e-invoices (XRechnung or ZUGFeRD) for public and business buyers, a DATEV export with booking data, the platform's fee invoice separated from ticket revenue, and whether the platform sells as agent or in its own name stated.
10 — Tax handled per country: VAT rules for events in several EU countries documented with the place of supply, invoices and credit notes stated as compliant with national invoice law, a reconciliation of payouts, fees and ticket revenue per event, and a GoBD-compliant archive or audit export.
The Conference Organiser
Every model includes a settlement export plus payout reporting, and there is a buyer-facing invoice page, but we found no public information on setting a VAT rate per ticket, on invoices issued in the organiser's name with consecutive numbers, on reverse charge for cross-border business buyers, on XRechnung or ZUGFeRD, or on an export to DATEV or another named accounting system. For my congress, where the accounts-payable department must accept an invoice without a phone call, that is the piece I could not verify from public pages. 4 5 12
The Venue Promoter
Fees are quoted excluding VAT and a billing export exists in every model, but that is where the accounting trail ends on the captured pages. We found no public information on VAT rates configured per ticket, invoices in the organiser's name with consecutive numbers, business buyers with a VAT ID, credit notes, or exports to a named accounting system such as DATEV — for the books I would still be on my own. 5 6 12
The Course Provider
Every model includes an export of the billing, a buyer-facing invoice page exists, and all fees are consistently marked as excluding VAT, but that is where the tax story on these pages ends. We found no public information on setting a VAT rate per ticket, on invoices issued in my name with consecutive numbers, on business buyer details such as company name and VAT ID, on cancellation invoices or credit notes, or on an export to a named accounting system. For a shop that must keep exempt teaching and taxable workshops straight in one checkout, the captured pages leave that question open. 5 7 12 14
The Revenue Accountant
Thin for the books: the evidence is an export of the billing statement, a German VAT registration for the vendor, a VAT ID collected from organisers of paid events, and all fees stated excluding VAT. I found no public information on a VAT rate set per ticket, invoices in the organiser's name, credit notes for refunds, e-invoicing, or an export to DATEV or any named accounting system. 5 6 14
The Data Protection Officer
A billing export exists in every model, fees are stated excluding VAT, the VAT ID is collected from organisers of paid events, and an invoice help page exists for buyers. We found no public information on VAT rates per ticket, invoices in the organiser's name, business buyer data, cancellation invoices or exports to a named accounting system. 5 7 12
The Skeptic
A billing export is listed in every model, fees are stated "exkl. MwSt.", and organisers of paid events supply a VAT ID at payout onboarding. We found no public information on VAT rates set per ticket, invoices in the organiser's name with consecutive numbers, business buyers with validated VAT IDs, credit notes, or exports to any named accounting system. 5 6 14
Check-in, badges & on-site sales
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How this is scored
What happens at the door: a check-in app that scans tickets on phones or scanners, offline scanning and several devices at once, entrances and time slots, check-in lists by name, badge printing with attendee data and QR code, box office and on-site sales with card terminals, walk-in registration, session and room check-in at conferences, attendance certificates, and live attendance figures.
0 — No check-in; tickets cannot be validated at the event.
3 — Tickets with a QR code and a guest list to tick off by hand or in a simple app; offline use, several devices, badges or on-site sales are basic or not described.
5 — A free check-in app for iOS and Android that scans tickets on several devices at once, works offline and syncs, a searchable guest list, and live check-in numbers in the dashboard.
8 — Badge printing with attendee data and QR codes, access rules per entrance, session or day, box office sales on site with a named card terminal, walk-in registration, dedicated scanner hardware supported or rented, and attendance certificates for courses.
10 — On-site operations at scale: self-service kiosks or turnstile integration, session check-in feeding continuing-education credits, cashless or on-site payments reconciled with online sales, and the hardware, offline limits and failover documented.
The Conference Organiser
The Entry-App scans tickets on several devices at once with live entry statistics in every model, and on-site sales are genuinely built out: box-office selling in all models, a Cashless app that turns a phone into a card terminal at '0,09 € + 0,99 % zzgl. MwSt. pro Transaktion', and QR self-service so guests buy at the door. We found no public information on badge printing with attendee data and QR codes, on session or room check-in for my twenty-seat workshops, on attendance certificates that count towards continuing-education points, or on offline scanning. 5 9 10 13
The Venue Promoter
The Entry-App scans QR tickets on several phones at once with live statistics during entry in every model, and the on-site story is unusually strong: box-office selling plus a cashless app that turns a phone into a card terminal with no hardware, at 0,09 € + 0,99 % zzgl. MwSt. pro Transaktion. But my door is a basement with no signal, and we found no public information on offline scanning and syncing, on badge printing, or on walk-in registration — two volunteers with phones will only work if the venue Wi-Fi holds. 5 9 13
The Course Provider
At the door I would scan with the Entry-App on a smartphone, on several devices at once, with live admission statistics, and evening box-office selling is included in every model. On-site sales go further with a Cashless app that turns a phone into a card terminal at no cost, plus express checkout and QR self-service so walk-ups buy on the spot. We found no public information on offline scanning, badge printing, session-level check-in or attendance certificates for my courses. 5 9 10 13
The Revenue Accountant
There is an entry app that scans on several devices at once with live check-in figures, and on-site sales are unusually strong: box office sales in every model, a cashless app that turns a phone into a card terminal, and QR self-service so guests buy their own ticket in seconds, free of charge and without extra hardware. I found no public information on offline scanning, badge printing, access rules per entrance or session, dedicated scanner hardware, or attendance certificates. 5 9 13
The Data Protection Officer
Scanning with the Entry-App on a smartphone, several devices at once and live statistics during entry are documented for all models, and on-site sales are well developed: evening box office sales, a cashless app that turns the phone into a card terminal, QR self-service and express checkout without additional hardware. We found no public information on offline scanning, badge printing, access rules per entrance or session, or attendance certificates. 5 6 9 13
The Skeptic
The Entry-App scans tickets on smartphones, several devices work simultaneously, and live statistics run during entry in every model, and on-site sales are well documented: box office sales in all models, a cashless app that turns a phone into a card till with no extra hardware, and QR self-service purchase with an express checkout. We found no public information on offline scanning, badge printing, access rules per entrance or session, or attendance certificates. 5 6 9 10 13
Attendee data & the customer relationship
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How this is scored
Who the ticket buyer belongs to: whether the organiser is the controller of attendee data and the platform its processor, or the platform a controller in its own right; whether buyers must create an account on the platform; whether the platform markets other events to the organiser's buyers or lists the event on its own marketplace; consent for the organiser's newsletter collected in the checkout; messages to attendees; attendee data exportable at any time; and deletion and anonymisation after the event.
0 — The organiser receives no attendee data at all; the platform keeps the buyer relationship entirely.
3 — A guest list visible to the organiser; who is controller, the platform's own marketing to buyers, export or deletion are basic or not described.
5 — Attendee data exportable by the organiser at any time, the organiser named as controller with a data processing agreement offered, buyers able to book without a platform account, newsletter consent for the organiser collectable in the checkout, and messages to attendees from the product.
8 — A white-label set-up in which buyers see only the organiser, the platform stated not to market other events to the organiser's buyers (or the opt-out explained), the platform's marketplace listing optional, deletion and anonymisation of attendee data after the event configurable, and attendee data synced to a named CRM or via API and webhooks.
10 — The organiser owns the relationship and can prove it: the controller and processor roles documented for every data flow, no platform account or platform marketing by default, retention set per event and enforced, and a complete export of orders, attendees and answers that a successor tool can import.
The Conference Organiser
Buyer data and export functions are in every model, an API is offered for direct data connection, a buyer account — if wanted — needs only a valid email address, and the policy states that customer data is not sold. However, Eventfrog names itself as the controller in its privacy policy, and we found no public information on a data processing agreement that makes me controller of my attendees, on collecting my association's newsletter consent in the checkout, or on making publication in the partner network optional, while the buyer app delivers event recommendations and vouchers with an opt-in. 5 7 9 14
The Venue Promoter
Buyer data and export functions ship in every model, a post-order message to attendees comes from the Plus model, an API exists, and the pages state customer data is never sold. But Eventfrog names itself the responsible controller, the buyer app delivers its own event recommendations and vouchers to my punters, and events publish automatically to the partner network — the platform sits between me and the list I want to mail. We found no public information on a data processing agreement naming the organiser as controller, on newsletter consent collected in the checkout, or on deletion of attendee data after the event. 4 5 14
The Course Provider
Buyer data export comes with every model and an API allows direct data connection, and the pages state plainly that customer data is not sold and that organisers receive only the necessary details. But Eventfrog AG is named as the controller, the Eventfrog app can deliver event recommendations and vouchers to my buyers when they opt in, and events are published automatically on eventfrog.de and meinestadt.de. We found no public information on a data processing agreement naming me as controller of my attendees, on collecting my own newsletter consent in the checkout, or on booking without a platform account. 4 5 6 8 9 14 15
The Revenue Accountant
Buyer data and export functions sit in every model and an API takes the data directly, which is what I need for my files. The platform does stand between me and my buyers — events are auto-published to its partner network, buyers keep tickets in the Eventfrog app, and the app can deliver event recommendations and vouchers to them — tempered by statements that customer data is never sold and tickets stay free of third-party advertising. I found no public information on the organiser being named controller with a data processing agreement, or on newsletter consent for my own list in the checkout. 4 5 14 15
The Data Protection Officer
Buyer data with export functions is available in every model and a message after order completion exists, but the privacy policy names Eventfrog AG itself as the responsible party, and we found no public information on a data processing agreement naming the organiser as controller, on booking without a platform account, or on newsletter consent for the organiser in the checkout. Publication in the partner network such as meinestadt.de is automatic, and the app delivers event recommendations and vouchers to users with a newsletter opt-out. Deletion on account closure with retention for tax obligations is described for users, while we found no public information on retention configurable per event. 4 5 9 12 14
The Skeptic
Buyer-data export functions exist in every model and no customer data is sold, but the relationship sits with the platform: Eventfrog names itself the responsible party, buyers hold their tickets in Eventfrog's own app where they can opt in to event recommendations and vouchers, and events are published automatically to Eventfrog and its partner network. We found no public information on a data processing agreement for organisers, booking without a platform account, checkout newsletter consent for the organiser, or per-event deletion and retention set by the organiser. 4 5 12 14 8
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where attendee, order and payment data are hosted, and who the subprocessors are (hosting, payment providers, email delivery, analytics, support). Independently sourced by the sovereignty pipeline; attendee lists show who goes where and when, and a conference list holds names, employers and dietary or accessibility answers, so the whole chain counts, not only the database.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (payments, email, analytics, support) run through non-EU providers without a stated safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, a self-hosted or on-premises option or data export and deletion documented, and certifications published with their scope rather than implied.
The Conference Organiser
The contracting entity is Eventfrog AG of Olten, entered in the commercial register of the canton of Solothurn, attendee data is stated to be processed in Switzerland under the EU adequacy decision, and the privacy policy names the whole chain with addresses — Adyen in Amsterdam, Stripe Payments Europe in Dublin, Datatrans in Zurich, CRIF in Zurich and Munich, Hochschule Luzern — with stated safeguards on the non-European legs, such as Data Privacy Framework certification for Cloudflare and Freshworks and standard contractual clauses with an Article 28 agreement for Google. We found no public information on ISO 27001 or SOC 2 certifications, on an Article 28 agreement offered to organisers for their attendee data, or on the company's ownership. 6 7 14
The Venue Promoter
The contracting entity is Eventfrog AG of Olten, Switzerland, personal data is stated to be processed in Switzerland under the EU adequacy decision, and the whole subprocessor chain is written down with addresses — Adyen and Stripe Payments Europe for payments, Datatrans in Zurich, CRIF, plus Cloudflare and Freshworks in the US under the Data Privacy Framework with standard contractual clauses. That transparency is real, but the platform runs on Google Cloud with the US parent named, support and chat sit with Freshworks in California, and we found no public information on ISO 27001 or SOC 2 certification for Eventfrog itself. 6 7 14
The Course Provider
The contracting entity is Eventfrog AG in Olten, Switzerland, attendee data is transmitted there and processed in Switzerland, and the pages point to the EU Commission's adequacy decision for Switzerland, with hosting on Google Cloud and Google Ireland named as the responsible provider. Subprocessors are listed with full addresses — Adyen in Amsterdam, Stripe in Dublin, Datatrans in Zurich meeting PCI DSS, and the US firms Cloudflare and Freshworks under the Data Privacy Framework with standard contractual clauses and an objection to AI training. We found no public information on the company's ownership, a published data processing agreement for organisers, or certifications such as ISO 27001 or SOC 2. 6 7 14
The Revenue Accountant
The contracting entity is Eventfrog AG of Olten, registered in Solothurn, personal data is stated to be processed in Switzerland, and the EU adequacy decision for Switzerland is cited. The subprocessor list is unusually complete — Adyen in Amsterdam, Stripe in Dublin, Datatrans in Zurich, CRIF in Zurich and Munich — with the US and Indian providers covered by Data Privacy Framework certification or standard contractual clauses. I found no public information on a data processing agreement for organisers or on security certifications for Eventfrog itself. 6 7 14
The Data Protection Officer
Subprocessors are named with purposes and locations — Adyen in Amsterdam, Stripe Payments Europe in Dublin, Datatrans in Zurich meeting PCI DSS, CRIF in Zurich and Munich, Google Ireland for Maps and Analytics, and the US providers Freshworks and Cloudflare under Data Privacy Framework certification, with standard contractual clauses for Freshworks and an objection to AI training — and personal data are stated to be processed in Switzerland, for which an EU adequacy decision exists. The contracting entity is Swiss, not an EU entity, the support and chat chain runs through a US provider, and we found no public information on ISO 27001 or SOC 2 certifications for Eventfrog or on a data processing agreement published for organisers. 6 7 8 14
The Skeptic
The privacy policy names the Swiss Eventfrog AG as responsible, states that personal data are processed in Switzerland under the EU adequacy decision, and lists subprocessors with addresses — Datatrans in Zurich, Adyen in Amsterdam, Stripe in Dublin, but also Cloudflare in San Francisco for bot protection and Freshworks Inc. of San Mateo for the contact and chat system that retains support data for 18 months. We found no public information on ownership, an EU representative or representative arrangements, a data processing agreement for organisers, or security certifications such as ISO 27001 or SOC 2. 6 7 14 8
Pricing transparency
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How this is scored
Whether an organiser can compute the real cost of an event from public pages alone: the fee per ticket or per registration (fixed, percentage or both), payment processing fees, whether fees are charged to the organiser or added to the buyer's price, free events, subscriptions or credit packs, payout and refund fees, add-ons (seating, white label, badges, box office), hardware rental, minimums and term, and VAT on the fees.
0 — No public prices at all; every organiser is a sales call.
3 — A starting price or "free for free events" exists, but the fee for paid tickets, payment fees or who pays them is unclear.
5 — The fee per ticket and the payment processing fees are public with the main inclusions, but at least one commonly needed piece (refund fees, white label, seating, box office, hardware) is unpriced or "on request".
8 — Every fee published with its rule (per ticket, percentage, cap), the share paid by buyer and organiser stated, add-ons and hardware priced, payout and refund fees listed, and VAT treatment of the fees stated.
10 — Complete price computability: the cost of an event derivable for a given ticket price, ticket count and payment mix, with every add-on, hardware, support and payout fee and the cancellation and data-return terms published.
The Conference Organiser
From public pages alone I can almost cost my congress: fee-free selling at ticket prices up to '50,00 €' with online payments at '0,19 € + 1,9 % des Ticketpreises' in the Free model, per-ticket fees in Plus and Pro on a fixed-plus-percentage rule (the pricing page gives two figures for each), fees transferable to buyers, refund fees per ticket and per whole event, Cashless priced at '0,09 € + 0,99 % zzgl. MwSt. pro Transaktion', embedding and the seating plan free, advertising from '10.00 €', no fixed costs or minimums, and all fee prices stated excluding VAT. We found no public information on a payout fee as such, or on how payment processing is split out inside the Plus and Pro fees. 4 5 9
The Venue Promoter
The fee per ticket is published for every model with its rule — 0,00 € on Free with online payments at 0,19 € + 1,9 % des Ticketpreises, 0,49 € + 2,4 % on Plus, 0,69 € + 2,9 % on Pro, all in EUR excluding VAT — with refund and cashless fees itemised, the shop embed free, and no fixed costs, minimums or contract binding. For a twelve-euro ticket I can work out the exact cost or hand it to the buyer. What keeps it off the top band: advertising is quoted only as Werbemöglichkeiten ab 10.00 €, and we found no public information on separate payout fees or the price of the own-domain option. 4 5 9
The Course Provider
I can work out the cost of an evening course from the pricing page alone: the Free model's online payment fee of '0,19 € + 1,9 % des Ticketpreises', fee-free selling for tickets up to 50,00 €, published per-ticket rates for the Plus and Pro models, fees I can pass to buyers, refund prices for single tickets and whole events, cashless at '0,09 € + 0,99 % zzgl. MwSt. pro Transaktion', advertising from 10.00 €, everything marked as excluding VAT, and no fixed costs, no minimum turnover and nothing to pay when nothing sells. Embedding the shop and the seating plan cost nothing, and no hardware is needed since a phone becomes the terminal. The one gap is a payout fee as such, on which we found no public information. 4 5 9 13
The Revenue Accountant
I can nearly compute an event's cost from the public pages: model fees per ticket by price tier, fee-free sales up to 50,00 € with Plus chosen automatically above 50.00 €, fees transferable to buyers, refund fees for single tickets and whole events, cashless at "0,09 € + 0,99 % zzgl. MwSt. pro Transaktion", advertising from 10.00 €, embedding free, no fixed costs or minimums, and every fee marked excluding VAT. What I could not price from the pages: payout fees and the payment-processing share inside the paid models. 4 5 9 13
The Data Protection Officer
The fee rules are public per model — 0,19 € + 1,9 % des Ticketpreises for online payments in the Free model, 0,49 € + 2,4 % des Ticketpreises in Plus and 0,69 € + 2,9 % des Ticketpreises in Pro, all excluding VAT and transferable to buyers — with refund fees of 0.99 € pro Ticket + 3.9 % zzgl. MwSt., 50.00 € flat for a whole-event refund, cashless at 0,09 € + 0,99 % zzgl. MwSt. pro Transaktion, free embedding and seating plan, and no fixed costs, minimums or set-up fees. We found no public information on payout fees, and the Plus and Pro fees are shown as model fees without a separate payment-processing line. 4 5 9 13
The Skeptic
The fee rules are public and largely computable: free events at 0,00 € with online payments at "0,19 € + 1,9 % des Ticketpreises", fee-free selling up to 50.00 € before Plus applies automatically at "0,49 € + 2,4 % des Ticketpreises", Pro at "0,69 € + 2,9 % des Ticketpreises", refunds at "0.99 € pro Ticket + 3.9 % zzgl. MwSt." and a whole-event refund at "50.00 €" plus per-ticket fees, cashless at "0,09 € + 0,99 % zzgl. MwSt. pro Transaktion", embedding free, and no fixed costs or contract binding. The pricing page itself shows two fee figures for each paid model without an explanation we could find, payment processing is not itemised separately for the paid models, and we found no public information on payout fees. 4 5 9 13
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Eventfrog
Is Eventfrog European?
Yes, though not from the EU. whats-best.ai classifies Eventfrog as UK / wider Europe.
Where does Eventfrog store data?
Not stated on the vendor’s pages as of 29 Oct 2026.
Does Eventfrog have a free plan?
Yes. Eventfrog has a free plan, per the vendor’s page captured 29 Oct 2026.
What are the best alternatives to Eventfrog?
As of 3 Nov 2026, the panel rates pretix (3/5), Converia (3/5) and doo (3/5) highest among the other 13 Event Registration & Ticketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is pretix (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Eventfrog alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 29 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Hosting location, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 7 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (15)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage eventfrog.de Checked 29 Oct 2026 Details →
- 2 Features page (for organisers) eventfrog.de Checked 29 Oct 2026 Details →
- 3 Features page (own ticket shop) eventfrog.de Checked 29 Oct 2026 Details →
- 4 Features page (organising events) eventfrog.de Checked 29 Oct 2026 Details →
- 5 Pricing page eventfrog.de Checked 29 Oct 2026 Details →
- 6 Legal notice eventfrog.de Checked 29 Oct 2026 Details →
- 7 Privacy policy eventfrog.de Checked 29 Oct 2026 Details →
- 8 Security / trust page eventfrog.de Checked 29 Oct 2026 Details →
- 9 Ticket shop, checkout & registration — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
- 10 Ticket shop, checkout & registration — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
- 11 Payments, payouts, fees & refunds — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
- 12 VAT, invoices & accounting handoff — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
- 13 Check-in, badges & on-site sales — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
- 14 Attendee data & the customer relationship — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
- 15 Attendee data & the customer relationship — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →