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Event Registration & Ticketing

Eventfrog

UK / wider Europe Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Eventfrog AG · eventfrog.de

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Eventfrog: AI-assisted analysis on whats-best.ai Eventfrog: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Eventfrog at a glance

Vendor
Eventfrog AG
Headquarters
Not stated on the vendor’s pages as of 29 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 29 Oct 2026
Free plan
Yes, per the vendor’s own page source, captured 29 Oct 2026
Panel verdict
The AI panel rates Eventfrog 3/5, the mean of 6 judges. Eventfrog, a do-it-yourself ticketing platform from Eventfrog AG of Olten, Switzerland, scores strongest on shop and registration, a flat 7, and on pricing transparency, between 7 and 8. how scores are made
As of
Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources

Eventfrog alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Venue Promoter

Weighted verdict

Books bands and DJs into a 250-capacity club, four nights a week, and pays the artists their guarantee before the show. Needs the ticket money before the event rather than three weeks after, a fee that buyers pay on top of a twelve-euro ticket, a door app two volunteers can run on their phones without signal in the basement, and the buyers of last month's show on a list the club can mail, not the platform.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Venue Promoter

Panel median The Venue Promoter This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Venue Promoter
Ticket shop, checkout & registration 3.5 of 5 3.5 of 5
Payments, payouts, fees & refunds 3 of 5 3.5 of 5
VAT, invoices & accounting handoff 1.5 of 5 1.5 of 5
Check-in, badges & on-site sales 3 of 5 2 of 5
Attendee data & the customer relationship 2 of 5 2 of 5
European sovereignty 3 of 5 3 of 5
Pricing transparency 4 of 5 3.5 of 5

Ticket shop, checkout & registration

How this is scored

How a ticket or a registration is sold: ticket types and categories, member and early-bird prices, discount codes, bundles and add-ons, a shop embeddable on the organiser's own website or under its own domain, custom questions per ticket and per attendee, group and company bookings, capacity limits and waiting lists, reserved seating with a seating plan, recurring dates and course series, several languages, and an accessible mobile checkout.

0 — Not a ticketing or registration tool; tickets cannot be sold and registrations cannot be taken in the product.

3 — An event page on the platform with a few ticket types and a fixed sign-up form; embedding, custom questions, capacity rules or seating are basic or not described.

5 — Several ticket types with prices, quotas and sale periods, discount codes, custom questions per attendee, a shop embeddable on the organiser's website as a widget or link, capacity limits with a waiting list, and a checkout that works on a phone.

8 — A white-label shop under the organiser's own domain and design, reserved seating with a seating-plan editor, add-ons and bundles, group and company bookings with several attendees per order, conditional questions, member prices by code or login, recurring dates and course series, several languages, and the checkout's accessibility stated.

10 — A shop that fits any event: multi-event and season tickets, timed entry and seat holds, a checkout that the organiser can extend (API, custom fields synced to a CRM), an accessibility conformance statement (WCAG level named), and the conversion and drop-off of the checkout reported to the organiser.

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The Venue Promoter

The embeddable shop runs on our own domain with our accent colour and font, unlimited ticket categories, early-bird and flex tickets, discount codes and extra fields from the Plus model, a free seating-plan editor, event series and even season tickets — more than a club night needs. We found no public information on waiting lists, group or company bookings with several attendees per order, or a stated accessibility conformance for the checkout, which keeps it below the top band. 3 5 6 9

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Payments, payouts, fees & refunds

How this is scored

How the money moves: payment methods offered to buyers (cards, PayPal, SEPA direct debit, invoice, local methods), whether the organiser connects its own payment account or the platform collects as merchant of record, when the revenue is paid out (continuously, before the event, or after it), the per-ticket and payment fees and whether they can be passed on to the buyer, refunds of single tickets and of a cancelled event, ticket transfer and resale, and chargebacks.

0 — No payment of any kind; the product only collects free registrations.

3 — Online card payment through the platform; payout timing, fee model, refunds or buyer-paid fees are basic or not described.

5 — Several payment methods including cards and PayPal or SEPA, the fee per ticket stated with the option to pass it to the buyer, the payout schedule stated, and refunds of single orders and of a cancelled event issued from the product.

8 — A choice between the organiser's own payment account (Stripe, PayPal, Mollie or similar) and platform collection, payouts before the event stated with their conditions, invoice and bank transfer for business buyers, partial refunds and refund policies set per event, ticket transfer or resale by buyers, and chargeback handling explained.

10 — Full control of the money: the merchant of record named for each set-up, payout timing and any reserve held published, every fee itemised per order, refunds, transfers and resale with the organiser's rules enforced, and the cancellation process for an event documented end to end.

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The Venue Promoter

Every model fee is published — online payments at 0,19 € + 1,9 % des Ticketpreises on Free — with PayPal, card, Google Pay and Apple Pay for buyers, and the service fee can be transferred to the ticket buyer, which is exactly what I want on a twelve-euro ticket. The Pro model offers Auszahlungen jederzeit and partial payouts of ticket revenue before the event, so the band's guarantee can be covered; refunds are priced too, at 0.99 € pro Ticket + 3.9 % for single tickets and 50.00 € plus 0.99 € + 3.9 % per ticket for a whole cancelled event. Payment collection runs through Eventfrog itself — we found no public information on connecting the organiser's own payment account, or on chargeback handling and buyer ticket transfer. 3 4 5

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VAT, invoices & accounting handoff

How this is scored

How ticket revenue reaches the books correctly: the VAT rate set per ticket or product (reduced rates for concerts and culture, exemptions for education and seminars), gross and net prices shown, invoices to buyers in the organiser's name with consecutive numbers, business buyers with company name and VAT ID, reverse charge for cross-border events, cancellation invoices and credit notes, the platform's own fee invoice, e-invoicing, and exports to DATEV or named accounting systems.

0 — No receipts or invoices; the organiser has to produce every invoice outside the product.

3 — An order confirmation or simple receipt per booking; VAT rates, invoices in the organiser's name, business buyers or accounting exports are basic or not described.

5 — VAT rate configurable per ticket, invoices generated in the organiser's name with its tax details and consecutive numbers, company name and address captured for business buyers, cancellation invoices on refund, and a sales export as CSV or to at least one named accounting system.

8 — Several VAT rates in one order, net prices for business buyers, VAT IDs validated and reverse charge applied, e-invoices (XRechnung or ZUGFeRD) for public and business buyers, a DATEV export with booking data, the platform's fee invoice separated from ticket revenue, and whether the platform sells as agent or in its own name stated.

10 — Tax handled per country: VAT rules for events in several EU countries documented with the place of supply, invoices and credit notes stated as compliant with national invoice law, a reconciliation of payouts, fees and ticket revenue per event, and a GoBD-compliant archive or audit export.

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The Venue Promoter

Fees are quoted excluding VAT and a billing export exists in every model, but that is where the accounting trail ends on the captured pages. We found no public information on VAT rates configured per ticket, invoices in the organiser's name with consecutive numbers, business buyers with a VAT ID, credit notes, or exports to a named accounting system such as DATEV — for the books I would still be on my own. 5 6 12

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Check-in, badges & on-site sales

How this is scored

What happens at the door: a check-in app that scans tickets on phones or scanners, offline scanning and several devices at once, entrances and time slots, check-in lists by name, badge printing with attendee data and QR code, box office and on-site sales with card terminals, walk-in registration, session and room check-in at conferences, attendance certificates, and live attendance figures.

0 — No check-in; tickets cannot be validated at the event.

3 — Tickets with a QR code and a guest list to tick off by hand or in a simple app; offline use, several devices, badges or on-site sales are basic or not described.

5 — A free check-in app for iOS and Android that scans tickets on several devices at once, works offline and syncs, a searchable guest list, and live check-in numbers in the dashboard.

8 — Badge printing with attendee data and QR codes, access rules per entrance, session or day, box office sales on site with a named card terminal, walk-in registration, dedicated scanner hardware supported or rented, and attendance certificates for courses.

10 — On-site operations at scale: self-service kiosks or turnstile integration, session check-in feeding continuing-education credits, cashless or on-site payments reconciled with online sales, and the hardware, offline limits and failover documented.

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The Venue Promoter

The Entry-App scans QR tickets on several phones at once with live statistics during entry in every model, and the on-site story is unusually strong: box-office selling plus a cashless app that turns a phone into a card terminal with no hardware, at 0,09 € + 0,99 % zzgl. MwSt. pro Transaktion. But my door is a basement with no signal, and we found no public information on offline scanning and syncing, on badge printing, or on walk-in registration — two volunteers with phones will only work if the venue Wi-Fi holds. 5 9 13

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Attendee data & the customer relationship

How this is scored

Who the ticket buyer belongs to: whether the organiser is the controller of attendee data and the platform its processor, or the platform a controller in its own right; whether buyers must create an account on the platform; whether the platform markets other events to the organiser's buyers or lists the event on its own marketplace; consent for the organiser's newsletter collected in the checkout; messages to attendees; attendee data exportable at any time; and deletion and anonymisation after the event.

0 — The organiser receives no attendee data at all; the platform keeps the buyer relationship entirely.

3 — A guest list visible to the organiser; who is controller, the platform's own marketing to buyers, export or deletion are basic or not described.

5 — Attendee data exportable by the organiser at any time, the organiser named as controller with a data processing agreement offered, buyers able to book without a platform account, newsletter consent for the organiser collectable in the checkout, and messages to attendees from the product.

8 — A white-label set-up in which buyers see only the organiser, the platform stated not to market other events to the organiser's buyers (or the opt-out explained), the platform's marketplace listing optional, deletion and anonymisation of attendee data after the event configurable, and attendee data synced to a named CRM or via API and webhooks.

10 — The organiser owns the relationship and can prove it: the controller and processor roles documented for every data flow, no platform account or platform marketing by default, retention set per event and enforced, and a complete export of orders, attendees and answers that a successor tool can import.

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The Venue Promoter

Buyer data and export functions ship in every model, a post-order message to attendees comes from the Plus model, an API exists, and the pages state customer data is never sold. But Eventfrog names itself the responsible controller, the buyer app delivers its own event recommendations and vouchers to my punters, and events publish automatically to the partner network — the platform sits between me and the list I want to mail. We found no public information on a data processing agreement naming the organiser as controller, on newsletter consent collected in the checkout, or on deletion of attendee data after the event. 4 5 14

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where attendee, order and payment data are hosted, and who the subprocessors are (hosting, payment providers, email delivery, analytics, support). Independently sourced by the sovereignty pipeline; attendee lists show who goes where and when, and a conference list holds names, employers and dietary or accessibility answers, so the whole chain counts, not only the database.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (payments, email, analytics, support) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, a self-hosted or on-premises option or data export and deletion documented, and certifications published with their scope rather than implied.

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The Venue Promoter

The contracting entity is Eventfrog AG of Olten, Switzerland, personal data is stated to be processed in Switzerland under the EU adequacy decision, and the whole subprocessor chain is written down with addresses — Adyen and Stripe Payments Europe for payments, Datatrans in Zurich, CRIF, plus Cloudflare and Freshworks in the US under the Data Privacy Framework with standard contractual clauses. That transparency is real, but the platform runs on Google Cloud with the US parent named, support and chat sit with Freshworks in California, and we found no public information on ISO 27001 or SOC 2 certification for Eventfrog itself. 6 7 14

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Pricing transparency

How this is scored

Whether an organiser can compute the real cost of an event from public pages alone: the fee per ticket or per registration (fixed, percentage or both), payment processing fees, whether fees are charged to the organiser or added to the buyer's price, free events, subscriptions or credit packs, payout and refund fees, add-ons (seating, white label, badges, box office), hardware rental, minimums and term, and VAT on the fees.

0 — No public prices at all; every organiser is a sales call.

3 — A starting price or "free for free events" exists, but the fee for paid tickets, payment fees or who pays them is unclear.

5 — The fee per ticket and the payment processing fees are public with the main inclusions, but at least one commonly needed piece (refund fees, white label, seating, box office, hardware) is unpriced or "on request".

8 — Every fee published with its rule (per ticket, percentage, cap), the share paid by buyer and organiser stated, add-ons and hardware priced, payout and refund fees listed, and VAT treatment of the fees stated.

10 — Complete price computability: the cost of an event derivable for a given ticket price, ticket count and payment mix, with every add-on, hardware, support and payout fee and the cancellation and data-return terms published.

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The Venue Promoter

The fee per ticket is published for every model with its rule — 0,00 € on Free with online payments at 0,19 € + 1,9 % des Ticketpreises, 0,49 € + 2,4 % on Plus, 0,69 € + 2,9 % on Pro, all in EUR excluding VAT — with refund and cashless fees itemised, the shop embed free, and no fixed costs, minimums or contract binding. For a twelve-euro ticket I can work out the exact cost or hand it to the buyer. What keeps it off the top band: advertising is quoted only as Werbemöglichkeiten ab 10.00 €, and we found no public information on separate payout fees or the price of the own-domain option. 4 5 9

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Eventfrog

Is Eventfrog European?

Yes, though not from the EU. whats-best.ai classifies Eventfrog as UK / wider Europe.

Where does Eventfrog store data?

Not stated on the vendor’s pages as of 29 Oct 2026.

Does Eventfrog have a free plan?

Yes. Eventfrog has a free plan, per the vendor’s page captured 29 Oct 2026.

What are the best alternatives to Eventfrog?

As of 3 Nov 2026, the panel rates pretix (3/5), Converia (3/5) and doo (3/5) highest among the other 13 Event Registration & Ticketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is pretix (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Eventfrog alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (15)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage eventfrog.de Checked 29 Oct 2026 Details →
  2. 2 Features page (for organisers) eventfrog.de Checked 29 Oct 2026 Details →
  3. 3 Features page (own ticket shop) eventfrog.de Checked 29 Oct 2026 Details →
  4. 4 Features page (organising events) eventfrog.de Checked 29 Oct 2026 Details →
  5. 5 Pricing page eventfrog.de Checked 29 Oct 2026 Details →
  6. 6 Legal notice eventfrog.de Checked 29 Oct 2026 Details →
  7. 7 Privacy policy eventfrog.de Checked 29 Oct 2026 Details →
  8. 8 Security / trust page eventfrog.de Checked 29 Oct 2026 Details →
  9. 9 Ticket shop, checkout & registration — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  10. 10 Ticket shop, checkout & registration — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  11. 11 Payments, payouts, fees & refunds — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  12. 12 VAT, invoices & accounting handoff — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  13. 13 Check-in, badges & on-site sales — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  14. 14 Attendee data & the customer relationship — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  15. 15 Attendee data & the customer relationship — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →