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Event Registration & Ticketing

Eventfrog

UK / wider Europe Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Eventfrog AG · eventfrog.de

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Eventfrog: AI-assisted analysis on whats-best.ai Eventfrog: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Eventfrog at a glance

Vendor
Eventfrog AG
Headquarters
Not stated on the vendor’s pages as of 29 Oct 2026
Data hosting
Not stated on the vendor’s pages as of 29 Oct 2026
Free plan
Yes, per the vendor’s own page source, captured 29 Oct 2026
Panel verdict
The AI panel rates Eventfrog 3/5, the mean of 6 judges. Eventfrog, a do-it-yourself ticketing platform from Eventfrog AG of Olten, Switzerland, scores strongest on shop and registration, a flat 7, and on pricing transparency, between 7 and 8. how scores are made
As of
Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources

Eventfrog alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Conference Organiser

Weighted verdict

Runs the annual congress of a trade association: 900 attendees over two days, member and non-member prices, workshops with twenty seats each, and half the bookings made by an assistant for three colleagues at once. Wants the shop on the association's own site, invoices that a company's accounts payable accepts without a phone call, badges printed at the door from the same data, and session check-in that counts towards continuing-education points.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Conference Organiser

Panel median The Conference Organiser This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Conference Organiser
Ticket shop, checkout & registration 3.5 of 5 3.5 of 5
Payments, payouts, fees & refunds 3 of 5 3.5 of 5
VAT, invoices & accounting handoff 1.5 of 5 1.5 of 5
Check-in, badges & on-site sales 3 of 5 3 of 5
Attendee data & the customer relationship 2 of 5 2 of 5
European sovereignty 3 of 5 3 of 5
Pricing transparency 4 of 5 4 of 5

Ticket shop, checkout & registration

How this is scored

How a ticket or a registration is sold: ticket types and categories, member and early-bird prices, discount codes, bundles and add-ons, a shop embeddable on the organiser's own website or under its own domain, custom questions per ticket and per attendee, group and company bookings, capacity limits and waiting lists, reserved seating with a seating plan, recurring dates and course series, several languages, and an accessible mobile checkout.

0 — Not a ticketing or registration tool; tickets cannot be sold and registrations cannot be taken in the product.

3 — An event page on the platform with a few ticket types and a fixed sign-up form; embedding, custom questions, capacity rules or seating are basic or not described.

5 — Several ticket types with prices, quotas and sale periods, discount codes, custom questions per attendee, a shop embeddable on the organiser's website as a widget or link, capacity limits with a waiting list, and a checkout that works on a phone.

8 — A white-label shop under the organiser's own domain and design, reserved seating with a seating-plan editor, add-ons and bundles, group and company bookings with several attendees per order, conditional questions, member prices by code or login, recurring dates and course series, several languages, and the checkout's accessibility stated.

10 — A shop that fits any event: multi-event and season tickets, timed entry and seat holds, a checkout that the organiser can extend (API, custom fields synced to a CRM), an accessibility conformance statement (WCAG level named), and the conversion and drop-off of the checkout reported to the organiser.

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The Conference Organiser

Their own-shop story is what I want for the association website: a complete ticket shop embedded as an iFrame with my accent colour and font and my own domain advertised, carrying my categories, discounts and the free seating plan, plus early-bird and flex tickets, event series, multi-day combo tickets, discount codes, personalised tickets with additional fields for my custom questions, and categories protected by an access key that could carry member pricing. We found no public information on one assistant booking several colleagues in a single order, on capacity limits with waiting lists, on conditional questions, on shop languages, or on an accessibility statement for the checkout. 3 4 5 9 10

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Payments, payouts, fees & refunds

How this is scored

How the money moves: payment methods offered to buyers (cards, PayPal, SEPA direct debit, invoice, local methods), whether the organiser connects its own payment account or the platform collects as merchant of record, when the revenue is paid out (continuously, before the event, or after it), the per-ticket and payment fees and whether they can be passed on to the buyer, refunds of single tickets and of a cancelled event, ticket transfer and resale, and chargebacks.

0 — No payment of any kind; the product only collects free registrations.

3 — Online card payment through the platform; payout timing, fee model, refunds or buyer-paid fees are basic or not described.

5 — Several payment methods including cards and PayPal or SEPA, the fee per ticket stated with the option to pass it to the buyer, the payout schedule stated, and refunds of single orders and of a cancelled event issued from the product.

8 — A choice between the organiser's own payment account (Stripe, PayPal, Mollie or similar) and platform collection, payouts before the event stated with their conditions, invoice and bank transfer for business buyers, partial refunds and refund policies set per event, ticket transfer or resale by buyers, and chargeback handling explained.

10 — Full control of the money: the merchant of record named for each set-up, payout timing and any reserve held published, every fee itemised per order, refunds, transfers and resale with the organiser's rules enforced, and the cancellation process for an event documented end to end.

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The Conference Organiser

Payment runs through Eventfrog (PayPal, card, Google Pay, Apple Pay, direct transfer, TWINT) with Adyen, Stripe Payments Europe and Datatrans behind it, the Free model charging '0,19 € + 1,9 % des Ticketpreises' for online payments, fees transferable to the buyer, payout within a few days after the event and, in Pro, payouts at any time plus partial payouts before it. Refunds are priced publicly: single-ticket cancellation at '0.99 € pro Ticket + 3.9 %' and a whole-event refund at '50.00 €' plus '0.99 € + 3.9 %' per ticket, each plus VAT. We found no public information on using my own payment account instead of Eventfrog's providers, on invoice terms for business buyers, on ticket transfer or resale, or on chargeback handling. 3 4 5 7 14

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VAT, invoices & accounting handoff

How this is scored

How ticket revenue reaches the books correctly: the VAT rate set per ticket or product (reduced rates for concerts and culture, exemptions for education and seminars), gross and net prices shown, invoices to buyers in the organiser's name with consecutive numbers, business buyers with company name and VAT ID, reverse charge for cross-border events, cancellation invoices and credit notes, the platform's own fee invoice, e-invoicing, and exports to DATEV or named accounting systems.

0 — No receipts or invoices; the organiser has to produce every invoice outside the product.

3 — An order confirmation or simple receipt per booking; VAT rates, invoices in the organiser's name, business buyers or accounting exports are basic or not described.

5 — VAT rate configurable per ticket, invoices generated in the organiser's name with its tax details and consecutive numbers, company name and address captured for business buyers, cancellation invoices on refund, and a sales export as CSV or to at least one named accounting system.

8 — Several VAT rates in one order, net prices for business buyers, VAT IDs validated and reverse charge applied, e-invoices (XRechnung or ZUGFeRD) for public and business buyers, a DATEV export with booking data, the platform's fee invoice separated from ticket revenue, and whether the platform sells as agent or in its own name stated.

10 — Tax handled per country: VAT rules for events in several EU countries documented with the place of supply, invoices and credit notes stated as compliant with national invoice law, a reconciliation of payouts, fees and ticket revenue per event, and a GoBD-compliant archive or audit export.

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The Conference Organiser

Every model includes a settlement export plus payout reporting, and there is a buyer-facing invoice page, but we found no public information on setting a VAT rate per ticket, on invoices issued in the organiser's name with consecutive numbers, on reverse charge for cross-border business buyers, on XRechnung or ZUGFeRD, or on an export to DATEV or another named accounting system. For my congress, where the accounts-payable department must accept an invoice without a phone call, that is the piece I could not verify from public pages. 4 5 12

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Check-in, badges & on-site sales

How this is scored

What happens at the door: a check-in app that scans tickets on phones or scanners, offline scanning and several devices at once, entrances and time slots, check-in lists by name, badge printing with attendee data and QR code, box office and on-site sales with card terminals, walk-in registration, session and room check-in at conferences, attendance certificates, and live attendance figures.

0 — No check-in; tickets cannot be validated at the event.

3 — Tickets with a QR code and a guest list to tick off by hand or in a simple app; offline use, several devices, badges or on-site sales are basic or not described.

5 — A free check-in app for iOS and Android that scans tickets on several devices at once, works offline and syncs, a searchable guest list, and live check-in numbers in the dashboard.

8 — Badge printing with attendee data and QR codes, access rules per entrance, session or day, box office sales on site with a named card terminal, walk-in registration, dedicated scanner hardware supported or rented, and attendance certificates for courses.

10 — On-site operations at scale: self-service kiosks or turnstile integration, session check-in feeding continuing-education credits, cashless or on-site payments reconciled with online sales, and the hardware, offline limits and failover documented.

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The Conference Organiser

The Entry-App scans tickets on several devices at once with live entry statistics in every model, and on-site sales are genuinely built out: box-office selling in all models, a Cashless app that turns a phone into a card terminal at '0,09 € + 0,99 % zzgl. MwSt. pro Transaktion', and QR self-service so guests buy at the door. We found no public information on badge printing with attendee data and QR codes, on session or room check-in for my twenty-seat workshops, on attendance certificates that count towards continuing-education points, or on offline scanning. 5 9 10 13

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Attendee data & the customer relationship

How this is scored

Who the ticket buyer belongs to: whether the organiser is the controller of attendee data and the platform its processor, or the platform a controller in its own right; whether buyers must create an account on the platform; whether the platform markets other events to the organiser's buyers or lists the event on its own marketplace; consent for the organiser's newsletter collected in the checkout; messages to attendees; attendee data exportable at any time; and deletion and anonymisation after the event.

0 — The organiser receives no attendee data at all; the platform keeps the buyer relationship entirely.

3 — A guest list visible to the organiser; who is controller, the platform's own marketing to buyers, export or deletion are basic or not described.

5 — Attendee data exportable by the organiser at any time, the organiser named as controller with a data processing agreement offered, buyers able to book without a platform account, newsletter consent for the organiser collectable in the checkout, and messages to attendees from the product.

8 — A white-label set-up in which buyers see only the organiser, the platform stated not to market other events to the organiser's buyers (or the opt-out explained), the platform's marketplace listing optional, deletion and anonymisation of attendee data after the event configurable, and attendee data synced to a named CRM or via API and webhooks.

10 — The organiser owns the relationship and can prove it: the controller and processor roles documented for every data flow, no platform account or platform marketing by default, retention set per event and enforced, and a complete export of orders, attendees and answers that a successor tool can import.

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The Conference Organiser

Buyer data and export functions are in every model, an API is offered for direct data connection, a buyer account — if wanted — needs only a valid email address, and the policy states that customer data is not sold. However, Eventfrog names itself as the controller in its privacy policy, and we found no public information on a data processing agreement that makes me controller of my attendees, on collecting my association's newsletter consent in the checkout, or on making publication in the partner network optional, while the buyer app delivers event recommendations and vouchers with an opt-in. 5 7 9 14

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where attendee, order and payment data are hosted, and who the subprocessors are (hosting, payment providers, email delivery, analytics, support). Independently sourced by the sovereignty pipeline; attendee lists show who goes where and when, and a conference list holds names, employers and dietary or accessibility answers, so the whole chain counts, not only the database.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (payments, email, analytics, support) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, a self-hosted or on-premises option or data export and deletion documented, and certifications published with their scope rather than implied.

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The Conference Organiser

The contracting entity is Eventfrog AG of Olten, entered in the commercial register of the canton of Solothurn, attendee data is stated to be processed in Switzerland under the EU adequacy decision, and the privacy policy names the whole chain with addresses — Adyen in Amsterdam, Stripe Payments Europe in Dublin, Datatrans in Zurich, CRIF in Zurich and Munich, Hochschule Luzern — with stated safeguards on the non-European legs, such as Data Privacy Framework certification for Cloudflare and Freshworks and standard contractual clauses with an Article 28 agreement for Google. We found no public information on ISO 27001 or SOC 2 certifications, on an Article 28 agreement offered to organisers for their attendee data, or on the company's ownership. 6 7 14

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Pricing transparency

How this is scored

Whether an organiser can compute the real cost of an event from public pages alone: the fee per ticket or per registration (fixed, percentage or both), payment processing fees, whether fees are charged to the organiser or added to the buyer's price, free events, subscriptions or credit packs, payout and refund fees, add-ons (seating, white label, badges, box office), hardware rental, minimums and term, and VAT on the fees.

0 — No public prices at all; every organiser is a sales call.

3 — A starting price or "free for free events" exists, but the fee for paid tickets, payment fees or who pays them is unclear.

5 — The fee per ticket and the payment processing fees are public with the main inclusions, but at least one commonly needed piece (refund fees, white label, seating, box office, hardware) is unpriced or "on request".

8 — Every fee published with its rule (per ticket, percentage, cap), the share paid by buyer and organiser stated, add-ons and hardware priced, payout and refund fees listed, and VAT treatment of the fees stated.

10 — Complete price computability: the cost of an event derivable for a given ticket price, ticket count and payment mix, with every add-on, hardware, support and payout fee and the cancellation and data-return terms published.

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The Conference Organiser

From public pages alone I can almost cost my congress: fee-free selling at ticket prices up to '50,00 €' with online payments at '0,19 € + 1,9 % des Ticketpreises' in the Free model, per-ticket fees in Plus and Pro on a fixed-plus-percentage rule (the pricing page gives two figures for each), fees transferable to buyers, refund fees per ticket and per whole event, Cashless priced at '0,09 € + 0,99 % zzgl. MwSt. pro Transaktion', embedding and the seating plan free, advertising from '10.00 €', no fixed costs or minimums, and all fee prices stated excluding VAT. We found no public information on a payout fee as such, or on how payment processing is split out inside the Plus and Pro fees. 4 5 9

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Eventfrog

Is Eventfrog European?

Yes, though not from the EU. whats-best.ai classifies Eventfrog as UK / wider Europe.

Where does Eventfrog store data?

Not stated on the vendor’s pages as of 29 Oct 2026.

Does Eventfrog have a free plan?

Yes. Eventfrog has a free plan, per the vendor’s page captured 29 Oct 2026.

What are the best alternatives to Eventfrog?

As of 3 Nov 2026, the panel rates pretix (3/5), Converia (3/5) and doo (3/5) highest among the other 13 Event Registration & Ticketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is pretix (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Eventfrog alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (15)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage eventfrog.de Checked 29 Oct 2026 Details →
  2. 2 Features page (for organisers) eventfrog.de Checked 29 Oct 2026 Details →
  3. 3 Features page (own ticket shop) eventfrog.de Checked 29 Oct 2026 Details →
  4. 4 Features page (organising events) eventfrog.de Checked 29 Oct 2026 Details →
  5. 5 Pricing page eventfrog.de Checked 29 Oct 2026 Details →
  6. 6 Legal notice eventfrog.de Checked 29 Oct 2026 Details →
  7. 7 Privacy policy eventfrog.de Checked 29 Oct 2026 Details →
  8. 8 Security / trust page eventfrog.de Checked 29 Oct 2026 Details →
  9. 9 Ticket shop, checkout & registration — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  10. 10 Ticket shop, checkout & registration — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  11. 11 Payments, payouts, fees & refunds — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  12. 12 VAT, invoices & accounting handoff — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  13. 13 Check-in, badges & on-site sales — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  14. 14 Attendee data & the customer relationship — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →
  15. 15 Attendee data & the customer relationship — found from sitemap eventfrog.ch Checked 29 Oct 2026 Details →