Form & survey building
How this is scored
What can be built without code: question and field types, conditional logic and branching, piping and hidden fields, calculations, multi-page forms and progress, templates, design and branding, multiple languages, and accessible output for respondents.
0 — Not a form or survey builder; questions cannot be authored in the product.
3 — A builder with the common question types and a few templates; logic, branding or languages are basic or not described.
5 — A drag-and-drop builder with a wide range of question types, conditional logic that shows, hides or skips questions, multi-page forms, a template library, and the customer's logo, colours and fonts.
8 — Advanced logic with piping, hidden fields, calculations and scoring, randomisation, surveys translated into several languages from one master, reusable question libraries, custom CSS or themes, and accessible forms with a named standard (WCAG 2.1 AA or BITV) stated.
10 — Best-in-class authoring: complex research designs (loops, quotas in logic, conjoint or MaxDiff), versioned forms with change history, a published accessibility conformance report, and every element of a form available through the API.
The Market Researcher
Seventeen question types with branching on any answer, hidden field or variable, AND/OR rules and a fallback cover the skip patterns my waves need, and recall piping plus variables that keep score give me quizzes and conversational flow. Multiple languages live in one survey with RTL support and browser-language detection, branding carries our logo and colours, and an accessibility conformance report is published. I found no public information on conjoint or MaxDiff types or versioned forms with change history, so I stop short of the top. 11 10 17