Supply Chain & Logistics
Sendcloud
EU-Made Report an errorPanel rating · 6 judges · How to read the stars
Category median
Sovereignty: 1 of 4 dimensions proven
0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Sendcloud GmbH · www.sendcloud.com
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Sendcloud at a glance
- Vendor
- Sendcloud GmbH
- Headquarters
- Not stated on the vendor’s pages as of 26 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 26 Oct 2026
- Free plan
- Yes, per the vendor’s own page source, captured 26 Oct 2026
- Panel verdict
- The AI panel rates Sendcloud 2.5/5, the mean of 6 judges. Sendcloud is a multi-carrier shipping and returns platform for online shops whose own pages promise order handling "ganz ohne WMS" and pitch Pack & Go as a lightweight WMS alternative. how scores are made
- As of
- Vendor pages captured 26 Oct 2026; evaluated by the panel 28 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Sendcloud is a multi-carrier shipping and returns platform for online shops whose own pages promise order handling "ganz ohne WMS" and pitch Pack & Go as a lightweight WMS alternative. Pricing transparency is the strongest criterion at a flat 8: plans are public from Lite at "31 €/Monat + 0,11 € pro Label" to Pro at "639 €/Monat + 0,08 € pro Label". Shipping and returns follows at 7 to 8 on 170+ carriers, 9,500+ shipping methods, branded tracking and a returns portal; freight and transport sits at 4, documented with one partner, DHL Freight, across 45 European countries up to 1,500 kg. Inventory control is weakest at 0 to 2: we found no public information on stock movements, bin locations, batches or serial numbers, so the stock figure stays in the shop. Sovereignty runs 7 to 8 — EU contracting entities, hosting stated as AWS EU, ISO/IEC 27001:2022 — though the subprocessor table marks every location as EU while AWS, Twilio and Zendesk are US-headquartered. Judges also found no public information on customs documents such as CN22/CN23 for non-EU destinations.
Speaks for it
- Plans are published with per-label fees and annual label volumes, from Lite at 31 €/Monat + 0,11 € pro Label to Pro at 639 €/Monat + 0,08 € pro Label
- Shipping and returns scored 7 to 8 on 170+ carriers, 9,500+ shipping methods, branded tracking and a branded returns portal
- Own carrier contracts with multiple contracts per carrier are stated plainly as a paid-plan option, with Sendcloud rates on the free plan
- Over 100 plug-and-play integrations including Shopify, Amazon, Shopware 6 and Odoo, plus an open API with developer documentation
- Pack & Go documents one-scan label printing, real-time item scanning and picking lists with product images for 50 to 500 orders a day
Held against it
- Inventory control scored 0 to 2, and we found no public information on stock movements, bin locations, batches or serial numbers
- Freight is one documented partner, DHL Freight, with no public information on quote comparison across forwarders or CMR documents
- We found no public information on customs documents such as CN22/CN23 or HS codes for non-EU destinations
- The subprocessor table marks Twilio, Zendesk and AWS as EU although all three are US-headquartered, so CLOUD Act exposure persists
- We found no public information on webhooks, EDI, accounting exports or a documented export of order and shipment history when a contract ends
Best for
- You run an online shop shipping 50 to 500 orders a day and want labels, branded tracking and returns handled in one platform
- You already hold carrier contracts and want to ship on your own negotiated rates through a paid plan
- You need plan prices and per-label fees published openly before a sales conversation
- You ship pallets within Europe via DHL Freight and want to book them alongside parcels in the same tool
Avoid if
- You need a warehouse management system: the vendor's own pages pitch Pack & Go as a lightweight WMS alternative and promise order handling "ganz ohne WMS"
- Your stock figure must live in the shipping platform rather than in your shop or ERP, where the pages point warehouse management to connected tools
- You rely on third-party plugins: the vendor states it now limits support for them
- You require no US-headquartered subprocessors: the trust page lists Twilio, Zendesk and AWS at EU locations while all three are US-headquartered
The scores
| Criterion | Panel median |
|---|---|
| Inventory & stock control | 0.5 of 5 |
| Warehouse operations: receiving, picking & packing | 2 of 5 |
| Multi-carrier shipping & returns | 3.5 of 5 |
| Freight & transport management | 2 of 5 |
| Integrations, automation & exit | 3 of 5 |
| European sovereignty | 4 of 5 |
| Pricing transparency | 4 of 5 |
Inventory & stock control
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How this is scored
Whether the stock figure can be trusted: every goods receipt, sale, transfer, return and correction booked as a movement, stock per location and channel, batches, serial numbers and best-before dates where the goods need them, reorder points and purchase orders, and stock synchronised to every sales channel so nothing is oversold.
0 — No stock keeping; quantities live in the shop or in a spreadsheet.
3 — A stock number per product that can be edited by hand, with no movement history, no locations and no link to purchasing.
5 — Stock per product and warehouse updated by orders and goods receipts, synchronised to the connected sales channels, with low-stock alerts and purchase orders to suppliers.
8 — Every movement booked with a reason and a user, stock per bin location, batches, serial numbers and expiry dates tracked, stocktaking (cycle or annual) supported, bundles and kits resolved to components, and reorder suggestions from sales history.
10 — The stock record is an audit-proof ledger: complete movement history exportable, inventory valuation method stated (FIFO, average cost), multi-warehouse and multi-entity stock with transfers in transit, demand forecasting documented, and the stock figure reconciled across every channel in near real time.
The E-Commerce Operations Lead
The pages I read present a shipping and returns platform that works without a warehouse management system — the homepage promises order processing "ganz ohne WMS" and Pack & Go is described as a lightweight WMS alternative for picking and packing, with warehouse management appearing only as a category of integration. I found no public information on a stock figure, movement history, stock per location, reorder points or stock synchronised across my shop, two marketplaces and wholesale channel, so quantities would keep living in the shop systems themselves. 1 2 6 9
The Warehouse Manager
The captured pages pitch the product as working entirely without a WMS and call Pack & Go a lightweight WMS alternative, with warehouse management appearing only as a category of external tools to connect to. We found no public information on stock movements, bin or batch tracking, serial numbers, reorder points or purchase orders, so I would keep my stock figure in the shop and treat this purely as the label machine. 1 6 9
The Transport Planner
The captured pages describe a multi-carrier shipping and returns platform for online shops; the vendor itself calls Pack & Go a lightweight WMS alternative for picking and packing and says orders are processed entirely without a WMS, with order data imported one-click from the shop. We found no public information on stock ledgers, movement history, bin locations, batches, serial numbers, reorder points or stock synchronised across sales channels, so the stock figure stays in the shop. 9 1 2 6
The Fulfilment Provider
Sendcloud presents itself as a multi-carrier shipping and returns platform whose pick-and-pack module is marketed as a lightweight alternative to a WMS, with orders processed 'ganz ohne WMS'. We found no public information on stock movements, bin locations, batches, serial numbers, best-before dates, reorder points or stock synchronised to the sales channels, so from these pages the stock figure stays in each client's shop rather than in Sendcloud. 1 9 6
The IT & Integration Lead
The captured pages position Sendcloud as a shipping-automation platform: warehouse management appears only as a category of third-party integrations, the pick-and-pack module markets itself as a lightweight WMS alternative, and order handling is advertised as working 'ganz ohne WMS'. We found no public information on stock movements, bin locations, reorder points, purchase orders or stock synchronisation to sales channels, so on the evidence shown the trusted stock figure lives in the connected shop or ERP, not here. 1 6 9
The Skeptic
The vendor's own pitch is order handling "ganz ohne WMS", and its packing tool is sold as a "lightweight WMS alternative" — this is a shipping platform, and the pages position it that way themselves. We found no public information on stock movements booked with a reason and user, bin locations, batches, serial numbers or a link to purchasing. The only inventory-adjacent trace is a warehouse-management category in the integration catalogue, which points stockkeeping to connected tools rather than to the product. 1 9 6
Warehouse operations: receiving, picking & packing
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How this is scored
The physical work in the warehouse: goods receipt against a purchase order, putaway to bin locations, picking strategies (single order, batch, wave, zone), scanner and mobile app guidance, packing with checks, and the performance figures a warehouse lead runs the shift by.
0 — No warehouse process support; staff print the order and walk.
3 — A pick list or packing slip printed per order, with no bin locations, no scanning and no check that the right item went into the box.
5 — Bin locations, goods receipt against purchase orders, pick lists sorted by route, and barcode scanning on a phone or scanner to confirm picks and packs.
8 — Several picking strategies (batch, wave, multi-order trolley), putaway suggestions, packing with weight or scan verification, handheld scanner support named, and pick, pack and error rates reported per user and shift.
10 — A full WMS documented end to end: slotting and replenishment, cross-docking, multi-client operation for 3PLs with client billing, integration with automation (conveyors, pick-to-light, AutoStore or similar) named, and offline-tolerant mobile apps with an audit trail of every scan.
The E-Commerce Operations Lead
Pack & Go covers the pack bench: picking lists with product images, order filtering and prioritisation, real-time item scanning that catches the wrong item going into the box, and one-scan label printing, sized for shops handling 50 to 500 orders a day. I found no public information on bin locations, goods receipt against purchase orders, or batch, wave and multi-order picking strategies, which keeps it short of a full warehouse process. 1 9
The Warehouse Manager
Pack & Go gives me picking lists with product images, real-time item scanning that catches wrong picks at the bench, one-scan label printing and order queue filtering — a Monday temp could run with that. But we found no public information on goods receipt against a purchase order, putaway or bin locations, batch or wave picking, or pick and error rates per shift, which are what I actually run the floor on. 9 1
The Transport Planner
Pack & Go covers the packing bench well: real-time item scanning that catches wrong items immediately, product images on picking lists, one-scan label printing and order filtering and prioritisation for 50 to 500 orders a day, with packing claimed up to 58% faster. We found no public information on goods receipt against purchase orders, putaway or bin locations, batch, wave or zone picking, or pick, pack and error rates per user and shift — the vendor positions it as a lightweight alternative rather than a full warehouse system. 9 1
The Fulfilment Provider
The Pack & Go pages document order queues with filtering and prioritisation, picking lists with product images, one-scan label printing and real-time item scanning that catches packing errors, with marketing claims of up to 58% faster packing for businesses handling 50 to 500 orders a day. We found no public information on bin locations, goods receipt against purchase orders, batch or wave picking strategies, or pick and error rates per user and shift, so for my multi-client warehouse this is a packing aid rather than a warehouse management system. 9 1
The IT & Integration Lead
Pack & Go documents picking lists with product images, real-time item scanning that catches wrong items at the packing bench, one-scan label printing and order filtering and prioritisation for shops handling 50 to 500 orders a day. We found no public information on goods receipt against purchase orders, putaway to bin locations, batch or wave picking, named scanner hardware, or pick and error rates per shift, and the vendor itself frames it as a lightweight WMS alternative. 1 9
The Skeptic
Pack & Go is pitched openly as a "lightweight WMS alternative": one-scan label printing, real-time item scanning to catch wrong items, picking lists with product images, and order filtering and prioritising for 50 to 500 orders a day. We found no public information on bin locations, goods receipt against purchase orders or putaway suggestions. That sits comfortably above a printed pick list but short of a warehouse workflow a shift lead would run. 9 1
Multi-carrier shipping & returns
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How this is scored
Getting parcels out and back: carriers connected, label creation in bulk, rules that pick the carrier and service, customs documents for non-EU destinations, tracking and the notifications the recipient sees, a returns portal, and whether the customer uses its own carrier contracts or buys labels through the vendor.
0 — No shipping features; labels come from each carrier's own portal.
3 — Labels for one or two carriers created one by one, with no rules, no tracking for the recipient and no returns handling.
5 — Several carriers connected with bulk label printing, a choice between own carrier contracts and vendor rates, tracking numbers written back to the shop, and a basic returns label flow.
8 — Shipping rules by weight, destination, value and channel choose carrier and service automatically, customs documents (CN22/CN23, commercial invoice, EORI, HS codes) generated, branded tracking pages and notifications, a self-service returns portal with reasons, and pickup points supported.
10 — Shipping runs without a person: rate comparison across carriers at label time, own contracts for every connected carrier, delivery promise and checkout options from live carrier data, returns with refund or exchange triggered on receipt, and carrier performance and cost reported per lane.
The E-Commerce Operations Lead
This is the heart of the product: "170+ Paketdienste" and "9,500+ verschiedene Versandmethoden", bulk label printing, "intelligente Versandregeln" that fill labels by channel, destination country and weight, a branded tracking page with automated SMS, email and WhatsApp updates synced back to the shop, "10.000+ Service-Punkte", and a branded returns portal from the Growth plan up where I decide to accept, reject or charge fees per article, region and channel. Own carrier contracts work on paid plans, pre-negotiated Sendcloud rates on the free plan, and an AI recommendation weighs cost, speed and reliability. I found no public information on customs documents such as CN22/CN23, commercial invoices, EORI or HS codes — exactly what I need for Switzerland. 1 2 3 4 10
The Warehouse Manager
The core job is well covered: 170-plus carriers and 9,500-plus shipping methods, bulk label printing, intelligent shipping rules that auto-fill labels by channel, destination and weight, own carrier contracts on paid plans alongside pre-negotiated rates, branded tracking with email, SMS and WhatsApp updates, and a returns portal with QR codes and accept/reject rules per article, region and channel. We found no public information on customs documents for non-EU destinations, which is the one gap that would bite me at the ramp. 1 2 3 4 10 12
The Transport Planner
Parcels are well served: 170+ carriers and 9,500+ shipping methods in one place, labels auto-filled by channel, destination country and weight and printed in batches, branded tracking pages with email, SMS and WhatsApp notifications synced back to the shop, a branded returns portal with rules per article, region and channel, QR-code returns and 10,000+ service points, plus a choice between own carrier contracts on paid plans and pre-negotiated Sendcloud rates. We found no public information on customs documents such as CN22/CN23 or commercial invoices for non-EU destinations, and live rate comparison at label time appears only as an AI carrier recommendation, so this stops short of shipping that runs without a person. 2 3 4 10 12 1
The Fulfilment Provider
This is the heart of the product: 170+ carriers and 9,500+ shipping methods, bulk label printing, rules that fill labels by sales channel, destination country and weight, AI carrier recommendation, own carrier contracts with multiple contracts per carrier on paid plans alongside pre-negotiated rates, branded tracking pages with email, SMS and WhatsApp notifications, 10,000+ service points, a returns portal with accept/reject/fee rules per article, region and channel, QR-code returns and a free return label creator. We found no public information on customs documents such as CN22/CN23 or commercial invoices, which is what keeps it below the full cross-border level. 1 2 3 4 10
The IT & Integration Lead
The core is strong: 170+ carriers and 9,500+ shipping methods, bulk label printing, rules that fill labels by channel, destination country and weight, branded tracking pages with notifications by e-mail, SMS and WhatsApp, a branded returns portal with accept/reject/fee rules per article, region and channel plus QR-code returns, 10,000+ service points, and a plain choice between pre-negotiated vendor rates and own carrier contracts from the paid plans. An AI recommendation weighs cost, speed and reliability, and carrier performance is benchmarked from real customer feedback. We found no public information on customs documents for non-EU destinations or refunds triggered automatically when a return arrives. 1 2 3 4 10
The Skeptic
Multi-carrier shipping is the product: 170+ carriers, bulk label printing, labels auto-filled by channel, destination and weight, a branded tracking page with SMS, e-mail and WhatsApp updates, a branded returns portal with accept/reject and fee rules, QR-code returns and 10,000+ service points. The contract question I always ask is answered in public: own carrier contracts from the paid plans upward, Sendcloud rates only on the free plan — and at least one service, DHL Freight EuroConnect Domestic, is direct contract only. We found no public information on customs documents such as CN22/CN23 or HS codes for non-EU destinations, which is the piece I would pin down before signing. 2 3 4 10 12
Freight & transport management
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How this is scored
Moving goods beyond parcels: pallet, groupage, full and part truckload, sea and air freight booked with carriers or forwarders, quotes and tenders compared, transport orders and documents (CMR, eCMR, delivery notes), shipment tracking across modes, freight cost audit, and CO2 emissions reported per shipment.
0 — No freight features; pallets and trucks are booked by phone and e-mail.
3 — A form to send a booking request to one forwarder, or freight rates shown without booking, tracking or documents.
5 — Pallet and groupage shipments booked with several carriers from one place, prices compared, transport documents generated, and the shipment status tracked.
8 — Spot quotes and tenders sent to many carriers with responses compared, the customer's own freight agreements and rate tables stored, eCMR or digital delivery notes, multi-modal tracking, freight invoices checked against the agreed price, and CO2 per shipment reported to a named standard (GLEC, ISO 14083).
10 — Transport management run in the system: route and load planning, dock and yard slot booking, carrier scorecards, freight cost allocated to orders and cost centres, and a carrier network that connects by API or EDI rather than by e-mail.
The E-Commerce Operations Lead
DHL Freight is bookable through the platform for palletised and non-palletised groupage plus point-to-point part and full truckload up to 1,500 kg across 45 European countries, in Standard, Priority and Direct tiers, using my own DHL Freight credentials or pre-negotiated rates, with EuroConnect Domestic on direct contract only. I found no public information on comparing freight quotes or tenders, CMR or digital delivery notes, freight invoice checking against agreed prices, or CO2 per shipment to a named standard. 12 13
The Warehouse Manager
Pallets are real but thin: DHL Freight can be booked through the platform for pan-European pallet and groupage work up to 1,500 kg across Standard, Priority and Direct tiers, with your own contract and 180 terminals behind it. We found no public information on comparing freight quotes across forwarders, transport documents like CMR, freight invoice checking or CO2 per shipment, so trucks would still be half-managed by phone and e-mail. 12 13
The Transport Planner
Freight means one named carrier here: DHL Freight pallets and groupage across 45 European countries up to 1,500 kg, in Standard, Priority and Direct tiers, booked on my own uploaded contract or Sendcloud's rates — a real booking, not just a request form, which helps my weekly pallet volume. But we found no public information on comparing quotes from several forwarders, stored rate tables for checking freight invoices (billing runs biweekly with a fourteen-day complaint window only), eCMR or digital delivery notes, sea or air freight, or a CO2 figure per shipment to a standard like GLEC or ISO 14083; the only emissions mention is green returns. 12 13 7 3
The Fulfilment Provider
The captured pages document one freight connection: DHL Freight for pan-European palletised and non-palletised groupage with Standard, Priority and Direct tiers across 45 countries up to 1,500 kg, bookable with the customer's own credentials or pre-negotiated rates on many of the 170+ carriers. We found no public information on freight price comparison, spot quotes or tenders, transport documents like CMR or eCMR, freight invoice checking or CO2 reporting per shipment. 12 13
The IT & Integration Lead
The DHL Freight integration books palletised and non-palletised groupage up to 1,500 kg across 45 European countries in Standard, Priority and Direct tiers, at your own negotiated rates by uploading your DHL Freight credentials. We found no public information on transport documents such as CMR or eCMR, quote or tender comparison across several forwarders, freight invoice checking against agreed rates, or CO2 per shipment, so this is one freight carrier connected rather than transport management. 12 13
The Skeptic
Freight is present, but on one lane: DHL Freight pallets and groupage across 45 European countries at up to 1,500 kg, in Standard, Priority and Direct tiers, shipped on your own DHL contract at your negotiated rates. Beyond that single freight partner we found no public information on rate comparison across forwarders, CMR or digital delivery notes, freight invoice checks, or CO2 per shipment to a named standard. For a platform with 170+ parcel carriers, one pallet partner is a start, not transport management. 12 13
Integrations, automation & exit
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How this is scored
How the tool fits the business around it: maintained connectors to shop systems, marketplaces, ERP and accounting (DATEV and the like), a documented API and webhooks, EDI for retail and logistics partners, rules that automate order routing and status updates, and a documented export of orders, stock and shipment history when the customer leaves.
0 — No integrations; orders are typed in or uploaded by hand.
3 — A CSV import and export and one or two shop connectors, with no API and no automation.
5 — Connectors to the main shop systems and marketplaces, a public API with documentation, and rules for common automations (order status, carrier choice, notifications).
8 — A broad connector list with ERP and accounting exports, webhooks, EDI (EDIFACT or similar) supported or offered through a named partner, rule engines for order routing across warehouses, and the API rate limits and versioning documented.
10 — The tool is an open part of the stack: every object readable and writable by API, a developer sandbox, connectors maintained by the vendor with a stated support policy, and a complete data export (orders, stock movements, shipments, documents) in open formats documented for the end of the contract.
The E-Commerce Operations Lead
Over 100 plug-and-play integrations cover shop systems, marketplaces, warehouse management, ERP systems and automation tools — Shopify, Amazon, Shopware 6, Odoo, Make and Klaviyo among them — alongside a documented open API with developer docs, per-plan shipping rules and shipment statuses synced back to the shop system. I found no public information on webhooks, EDI, API rate limits and versioning, or a documented export of orders and shipment history at the end of a contract, and the vendor now limits support for third-party plugins. 1 4 6 15
The Warehouse Manager
The connector list is broad — 100-plus plug-and-play integrations across shop systems, marketplaces, ERP systems and automation tools like Make and Klaviyo, plus an open API with developer docs — and the shipping rules automate the everyday label routing. We found no public information on webhooks, EDI, API rate limits or versioning, support for third-party plugins is described as limited, and nothing is documented about exporting data at the end of the contract. 15 6 1 4 9
The Transport Planner
Integration looks broad: 100+ plug-and-play connectors including Shopify, Amazon, Odoo and Shopware 6, an app store, an open API with developer docs, shipping rules per plan and automated multi-channel notifications, with ERP and automation-software categories covering tools like Make and Klaviyo. We found no public information on webhooks, EDI, accounting exports such as DATEV, documented API rate limits and versioning, or a documented export of orders, stock and shipment history at the end of the contract — and support for third-party plugins is now limited. 15 6 1 14 9
The Fulfilment Provider
More than 100 plug-and-play integrations across shop systems, marketplaces, ERP systems and automation tools, named connectors like Shopify, Amazon, Shopware 6 and Odoo, an open API with developer documentation and a multi-carrier tracking API would cover most of the twenty-two shop systems my clients run on. We found no public information on webhooks, EDI, accounting exports, API rate limits or versioning, or a documented export of orders, stock and shipment history when the contract ends, and the vendor itself limits support for third-party plugins. 6 15 1 10
The IT & Integration Lead
There are 100+ connectors across shop systems, marketplaces, warehouse and ERP categories (Shopify, Amazon, Shopware 6, Odoo named), a public API with developer documentation, an app store and shipping rules per plan, which covers the shop side of my stack. We found no public information on webhooks, EDI for the retail chains, accounting exports such as DATEV, documented API rate limits and versioning, or a documented full export of orders and shipment history at the end of the contract, and the vendor states it now limits support for third-party plugins without publishing a maintenance policy for its own connectors. 1 6 9 15
The Skeptic
A hundred-plus plug-and-play connectors across shops, marketplaces and an ERP category, an open API with developer docs, a multi-carrier tracking API and shipping rules that scale with the plan make a credible mid-weight story. The vendor itself "now limits support for third-party plugins" — honest, but worth pricing in. We found no public information on webhooks, EDI, accounting exports such as DATEV, documented API rate limits or versioning, and — the part I look for first — no documented export of order, stock and shipment history when the contract ends. 15 4 9 10
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where order, customer and shipment data are hosted, and who the subprocessors are (hosting, carriers' label APIs, payment, e-mail, analytics). Independently sourced by the sovereignty pipeline; recipient addresses flow to every connected carrier, so the processing chain counts, not only the server.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no privacy policy that covers the service.
3 — A privacy policy exists, but hosting location is unstated or non-EU and the processors behind the service are not named.
5 — EU hosting stated and an EU contracting entity, but parts of the chain (support, e-mail, analytics, payment) run through non-EU providers without a stated safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with locations, a data processing agreement offered for the recipient and customer data, and the role of carriers (as independent controllers or processors) explained.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, data export and deletion documented, and a security certification (ISO 27001, SOC 2 or BSI C5) published rather than implied.
The E-Commerce Operations Lead
The platform is hosted on AWS EU, contracts run through European entities chosen by billing address (Sendcloud B.V. in Eindhoven, GmbH in Munich, SAS in Paris, Srl in Milan), a Data Processing Addendum is offered with the customer as controller and Sendcloud as processor, subprocessors are listed with locations (360dialog, CM.com, Trustpilot, Twilio, Zendesk), transfers outside the EU/EEA carry standard contractual clauses with transfer impact assessments, and ISO/IEC 27001:2022 is published in the trust centre. Several listed processors are US-headquartered companies operating EU regions, and I found no public information on the ownership structure or on the data-protection role of the carriers whose label APIs receive every recipient address. 5 7 8 12
The Warehouse Manager
The pages prove a lot: hosting named as AWS in the EU, an EU contracting entity per billing country (GmbH in Munich, B.V. in Eindhoven, plus SAS, Srl and a UK Ltd), a subprocessor list with locations, a data processing addendum, standard contractual clauses with transfer impact assessments, and a published ISO/IEC 27001:2022 certification. The trust page lists every subprocessor location as EU while the independent analysis notes AWS, Twilio and Zendesk are US-headquartered providers, the website itself runs Google Analytics, company policies are marked not yet published, and we found no public information on the ownership structure or a documented customer data export — solid, but not end to end. 5 7 8 6
The Transport Planner
Hosting is named as AWS in the EU, contracting runs through regional entities (Sendcloud B.V. in Eindhoven, Sendcloud GmbH in Munich, plus France and Italy arms and a UK arm for Britain), a data processing addendum is published with the customer as controller, standard contractual clauses and transfer impact assessments are stated, ISO 27001:2022 sits in a public trust centre, and five subprocessors are listed with EU locations. We found no public information on ownership, Google Analytics runs on the website, and the caveat stands that AWS, Twilio and Zendesk are US-headquartered providers, so a CLOUD Act angle remains despite the EU servers. 5 7 8 6
The Fulfilment Provider
European contracting entities chosen by customer billing address (B.V. in Eindhoven, GmbH in Munich, plus SAS, Srl and Ltd), platform hosting quoted as AWS EU, a subprocessor list with locations, a data processing addendum, ISO/IEC 27001:2022 certification and standard contractual clauses with transfer impact assessments give a solid European posture. The role of the connected carriers in the processing chain is not explained, the company policies page still says it is being put together, and the subprocessor table shows Twilio, Zendesk and AWS as EU even though those are US-headquartered providers, so CLOUD Act exposure remains despite the EU regions. 5 7 8
The IT & Integration Lead
Hosting on AWS EU is named, European contracting entities cover Germany, the Netherlands, France, Italy and the UK by customer location, the subprocessors (360dialog, CM.com, Trustpilot, Twilio, Zendesk) are listed with purpose and location, a Data Processing Addendum is offered, transfers outside the EU/EEA require standard contractual clauses with a transfer impact assessment where needed, and ISO/IEC 27001:2022 is published. Ownership is not stated, and the captured information flags that AWS, Twilio and Zendesk are US-headquartered providers, so CLOUD Act exposure persists despite the EU server locations — recipient addresses do flow into those notification and support functions. 5 7 8 12
The Skeptic
EU entities per market (Sendcloud B.V., GmbH, SAS, Srl), hosting stated as AWS EU, a subprocessor list with purposes and locations, a data processing addendum, standard contractual clauses with transfer impact assessments, and ISO/IEC 27001:2022 on a public trust page — more than most shipping tools show. Two caveats: the subprocessor table marks Twilio, Zendesk and AWS as EU while all three are US-headquartered, so CLOUD Act exposure survives the region mark; and the trust page itself says company policies are "not yet published" with details only on request. We found no public information on parent ownership or on the data-protection role of the connected carriers. 5 7 8
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: subscription per tier, user, warehouse or module, the per-order, per-label or per-shipment fees, label rates and surcharges when shipping through the vendor's contracts, connector and setup fees, hardware, minimum term, and what happens to the data on cancellation.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or "from" figure exists, but the volume fees, included orders or labels, and how the price scales are unclear.
5 — Prices per tier are public with the main inclusions, but at least one commonly needed piece (per-order or per-label fees beyond the allowance, connectors, extra users or warehouses, onboarding) is unpriced or "on request".
8 — Every tier priced publicly with included volumes and the fee per order, label or shipment beyond them, add-ons and setup listed, minimum term and VAT treatment stated, and whether own carrier contracts are allowed on each tier said plainly.
10 — Complete price computability: annual cost derivable for a given order volume, warehouse count and module set, with every fee, label surcharge, hardware and support cost and the cancellation and data-return terms published.
The E-Commerce Operations Lead
Every plan is public with users, integration counts, shipping rules and label volumes — Lite at "31 €/Monat + 0,11 € pro Label" and "Max. 4800 Labels/Jahr" through Pro at "639 €/Monat + 0,08 € pro Label" and "Max. 360 000 Labels/Jahr" — plus a free plan charged per label only, "Jährlich (-20%)", "Jederzeit kündbar", prices stated plus statutory VAT, an extra fee per label above the plan limit, and the free-plan restriction to Sendcloud rates said plainly, with domestic returns "ab 4,27 €". What I still cannot compute from public pages is the postage itself: actual label rates and surcharges under the pre-negotiated Sendcloud tariffs, any setup or connector fees, and what happens to my order and shipment data on cancellation. 1 3 4 7
The Warehouse Manager
A buyer can compute most of the platform cost: every tier is public from Lite at 31 €/Monat + 0,11 € pro Label up to Pro at 639 €/Monat + 0,08 € pro Label, with label-per-year caps and user counts stated, a free plan, annual billing at minus 20 percent, VAT treatment stated, the overage fee defined, cancellation described as possible at any time, domestic returns published from 4,27 €, and it says plainly that own carrier contracts need a paid plan. What I could not compute: the actual label rates under Sendcloud's own carrier contracts, any setup or onboarding fee, and Enterprise is priced individually. 4 7 3 1
The Transport Planner
Prices are unusually concrete: 31 €/Monat + 0,11 € pro Label for Lite with 3 users and a cap of 4,800 labels/year, 87 € + 0,10 € Growth, 183 € + 0,09 € Premium, 639 € + 0,08 € Pro with unlimited users and 360,000 labels/year, annual billing 20% cheaper, all prices plus VAT, own carrier contracts from the paid plans, anytime cancellation, overage as an extra fee per label above the plan volume, and domestic returns ab 4,27 €. We found no public information on setup or onboarding fees, on the pre-negotiated carrier label rates and surcharges, or on what happens to the data when the contract ends; Enterprise pricing is individual on request. 4 7 1 3
The Fulfilment Provider
Every plan is publicly priced with its included volume: Lite at 31 €/Monat + 0,11 € pro Label up to 4,800 labels a year through Pro at 639 €/Monat + 0,08 € pro Label up to 360,000, plus a free pay-per-label plan, a 20% annual discount, 14-day trial, anytime cancellation, VAT stated as excluded, label fees charged on creation with refunds possible, and the own-carrier-contract rule said plainly per plan (free plan on Sendcloud rates only). What a buyer still cannot compute from public pages is the actual label rates and surcharges when shipping on Sendcloud's pre-negotiated contracts and the Enterprise price, and we found no public information on data return at cancellation. 4 7 1 3
The IT & Integration Lead
The tiers are unusually complete: 'Lite 31 €/Monat + 0,11 € pro Label' with 3 users, 3 integrationen and max. 4800 Labels/Jahr up to 'Pro 639 €/Monat + 0,08 € pro Label' with unlimited users and 360 000 Labels/Jahr, Enterprise individually quoted, a free plan charged per label only, a 20 % annual discount, VAT treatment and per-label overage in the terms, and 'Jederzeit kündbar'. It also says plainly that own carrier contracts require a paid plan. What I still cannot compute from public pages is the carrier label rate itself — pre-negotiated rates are offered without figures — nor setup costs or the terms for returning data on cancellation. 1 3 4 7
The Skeptic
Unusually complete: every tier public — Lite at "31 €/Monat + 0,11 € pro Label" with "Max. 4800 Labels/Jahr" through Pro at "639 €/Monat + 0,08 € pro Label" with "Max. 360 000 Labels/Jahr" — plus per-label overage rules, VAT treatment, "Monatlich Jährlich (-20%)", "Jederzeit kündbar", and the free-versus-paid line for own carrier contracts in plain words. The terms even disclose that labels are charged on creation whether used or not, that transport costs bill biweekly, and that carrier rates can change with immediate effect. What keeps a full annual figure from being computable: no published rate tables behind the pre-negotiated label rates, and we found no public information on setup or onboarding fees or on data return at cancellation. 4 7 1
European sovereignty — proven facts
1 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined | — | uncited Report an error |
|---|---|---|---|
| Ownership | Not determined | — | uncited Report an error |
| Data residency | Not determined ⚠ unverified | — | uncited Report an error |
| Subprocessors | US CLOUD Act reach ⚠ unverified | 0/2 pts | 5 Report an error |
Questions about Sendcloud
Is Sendcloud European?
Yes. whats-best.ai classifies Sendcloud as EU-Made.
Where does Sendcloud store data?
Not stated on the vendor’s pages as of 26 Oct 2026.
Does Sendcloud have a free plan?
Yes. Sendcloud has a free plan, per the vendor’s page captured 26 Oct 2026.
What are the best alternatives to Sendcloud?
As of 29 Oct 2026, the panel rates Ongoing WMS (3.5/5), Shippingbo (3.5/5) and Mintsoft (3/5) highest among the other 14 Supply Chain & Logistics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Ongoing WMS (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Sendcloud alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 26 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data residency. Not confirmed on the vendor’s own pages as captured.
- Weak sourcing — Subprocessors. The table marks every subprocessor's location as EU, but AWS, Twilio and Zendesk are US-headquartered providers, so CLOUD Act exposure persists regardless of the EU server region.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 42 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 13 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown. Know more? Tell us
Sources (15)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.sendcloud.com Checked 26 Oct 2026 Details →
- 2 Features page (shipping automation) www.sendcloud.com Checked 26 Oct 2026 Details →
- 3 Features page (returns) www.sendcloud.com Checked 26 Oct 2026 Details →
- 4 Pricing page www.sendcloud.com Checked 26 Oct 2026 Details →
- 5 Security / trust page trust.sendcloud.com Checked 26 Oct 2026 Details →
- 6 Legal notice www.sendcloud.com Checked 26 Oct 2026 Details →
- 7 Terms of service www.sendcloud.com Checked 26 Oct 2026 Details →
- 8 Privacy policy www.sendcloud.com Checked 26 Oct 2026 Details →
- 9 Warehouse operations: receiving, picking & packing — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →
- 10 Multi-carrier shipping & returns — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →
- 11 Multi-carrier shipping & returns — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →
- 12 Freight & transport management — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →
- 13 Freight & transport management — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →
- 14 Integrations, automation & exit — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →
- 15 Integrations, automation & exit — found from sitemap www.sendcloud.com Checked 26 Oct 2026 Details →