As of 28 Oct 2026, the panel rates Miro 2.5/5 and Mural 2/5 in Design. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 6 of 7 criteria (European sovereignty, Design, prototyping & design systems, Brand assets & governance, plus 3 more). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Miro holds the higher mean in six of the seven criteria; Mural leads none. Design and prototyping (4.8 to 3.0) and sovereignty (5.0 to 2.7) each lean Miro six judges to none. Collaboration and handoff (6.2 to 5.0), pricing transparency (6.5 to 5.3) and brand asset governance (4.8 to 3.2) each lean Miro five to none with one tie. File ownership and portability (4.7 to 3.8) leans Miro three to none with three ties. The split is AI and content rights: means tie at 6.2, one judge each way, four ties — Mural's addendum excludes customer content from training and lets admins switch AI off, while Miro's AI terms are read as unusually explicit. Miro's card lists a US entity, EU residency optional, US CLOUD Act exposure; Mural's attributes read unknown. Five per-judge totals favor Miro, narrowest 5.1 to 4.9. We declare no winner; the splits are the finding.
Choose Miro if
You need EU data residency selectable on your plan — Miro's sovereignty card lists EU residency as optional and included on every plan; Mural's card lists data residency as unknown, and its verdict places residency only in an Enterprise feature with no region named.
You want seat prices published before you buy — pricing transparency leans Miro five judges to none (6.5 vs 5.3), and Mural's spread there reflects unpublished seat pricing.
Your workflow includes developer handoff — collaboration and handoff leans Miro five judges to none (6.2 vs 5.0); Miro documents a copy-to-Figma export route and a Marketplace app for table export, while Mural's spread reflects undocumented developer handoff.
You need a written exit path — Miro's terms state customer IP retention plus a 30-day export window after the subscription ends, which the skeptic credited; file ownership and portability leans Miro three judges to none with three ties (4.7 vs 3.8).
Design and prototyping capability decides your purchase — six judges lean Miro (4.8 vs 3.0); note the bench found no public information on shared component libraries, tokens, variants or auto layout for Miro.
Choose Mural if
Your deciding criterion is AI and content rights — the means tie at 6.2 with one judge leaning each way and four ties, and Mural's AI addendum excludes customer content from model training.
Your security team requires an admin switch for AI — Mural's addendum lets admins switch AI off.
You need contractual rights to your AI inputs and outputs — Mural's addendum gives customers rights to inputs and outputs.
Procurement requires stated certifications — GDPR compliance, SOC 2 Type 2 and ISO 27001 are stated for Mural, and a data processing addendum is incorporated by reference.
Your team's core work is workshop facilitation — the bench reads Mural as a facilitation canvas, with sticky notes, drawing, templates, mapping and workshop controls documented.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Data Protection Officer
Reviews every tool where unreleased products, customer screenshots and employee photos end up. Wants the contracting entity and hosting region named, the AI providers on the subprocessor list, and training on customer files excluded for the whole organisation in the terms — not behind a toggle each user has to find.
Miro
This judge's pick
Mural
Criterion by criterion
Design, prototyping & design systems
Miro
The prototyping pages document a drag-and-drop canvas with 29 prototype templates, clickable prototypes shared for stakeholder comment, and AI generation of fully editable screens and flows from prompts, screenshots and PRDs. Brand Center applies company fonts, colours, styles and custom templates across boards and presentations. We found no public information on component libraries, variables or design tokens managed in the tool.
Mural
The product pages document a shared infinite canvas with sticky notes, drawing, images and icons, mapping and diagramming, and workshop templates on every plan — a making surface, not a viewer. The prototyping pages describe a collaborative workshop template, not prototype authoring with linked screens. We found no public information on reusable components, shared styles or tokens, or team design libraries.
Collaboration, review & developer handoff
Miro
Real-time co-editing with comments, reactions, votes and @mentions tied to images is documented, alongside a structured developer handoff practice with walkthroughs and a visible changelog. The API story is public — REST APIs and WebSDKs on every plan, Enterprise APIs above that — with named MCP integrations to Jira, Confluence and Claude Code plus a copy-to-Figma workflow for prototypes. We found no public information on guests commenting without a paid seat, version history with restore, or an inspect view with measurements.
Mural
Real-time co-editing on a shared canvas, comments that attach to objects with tagging, resolution and email or Slack notification, and a members–guests–visitors model with configurable visitor link expiry are documented, and link sharing can be switched off for a whole workspace or company; Enterprise adds audit logs and a rule that external domains join only as guests. We found no public information on an inspect or developer view with measurements, version history with restore, or named issue-tracker integrations.
Brand assets & governance
Miro
Brand Center is documented as a central library where teams manage and apply company fonts, colours, styles and templates, with automatic restyling of boards and presentations, custom templates carrying brand guidelines, and admin insights monitoring template usage; a Brand Guidelines template is offered for documenting the rules. We found no public information on locked templates or restrictions on who may edit them, approval workflows for new assets, or rights and expiry metadata on licensed assets.
Mural
Teams get shared templates and a content library on all plans, and facilitators can lock objects individually or in bulk and restrict who may unlock them. The captured brand assets page covers Mural's own wordmark, symbol and colour palette. We found no public information on a customer brand kit, published brand guidelines, asset rights or expiry metadata, or approval workflows for new assets.
Files, formats & portability
Miro
The terms give customers a stated export window — during the subscription term or within 30 days after it — using export features described in the documentation, permanent deletion of all content when an account is deleted, and confirmation that customers retain all intellectual property in their content. The export routes the captured pages describe are conversion of board data to tables through a third-party marketplace app and a copy-to-Figma workflow for prototypes; we found no public information on whole-file download or export to image, PDF or vector formats.
Mural
Export is documented to PDF, PNG, a PowerPoint outline, zipped HTML and data files, and CSV for sticky notes — one mural at a time, links expiring after five days, and export reserved to members or Full Members. The help centre itself states there is no way to switch a mural to another program within the app, and we found no public information on bulk export or an editable file format. The terms say content may be deleted after termination under standard retention policies, while a cancelled customer keeps access to the end of the term.
AI features & rights to the work
Miro
The AI addendum grants a perpetual, irrevocable, worldwide licence to use input and output for improving AI features, with direct identifiers removed; enterprise customers under a Master Cloud Agreement must consent first and may withdraw, but free, starter and business customers are given only a means to object. Output ownership is assigned to the customer, yet intellectual property infringement by output is expressly excluded from indemnification, with no warranty against third-party rights. The AI trust page documents organisation-wide admin control — provider and model choice, prompt blocking, blocking Miro AI by data classification and an audit trail of AI interactions — and the privacy policy names Microsoft as receiving limited AI data, but we found no public information on the processing locations or the full provider list for AI features.
Mural
The AI addendum excludes customer content from training any machine learning models in writing, gives the customer all rights to inputs and outputs, promises in-product labelling of AI features, and lets a company admin disable AI for the whole organisation on Enterprise, with workspace-level switches on Team+ and Business. The same addendum permits anonymised, de-identified AI inputs to be used to improve AI features and refers to AI Providers without naming them or their locations, and we found no public information on an IP indemnity for generated output. The captured pages also give different figures for whether AI features are on or off by default for Enterprise plans.
European sovereignty
Miro
The contracting entity is RealtimeBoard Inc. dba Miro of San Francisco under California law, with RealtimeBoard BV in Amsterdam acting as EU representative, and EU data residency selectable and included on every plan among EU, US, Australia and Japan regions. A DPA is referenced in the terms, and cross-border transfers rest on Standard Contractual Clauses and the EU-US Data Privacy Framework. We found no public information on the ownership structure, named EU infrastructure, or a published subprocessor list with locations.
Mural
The contract runs under California law with exclusive venue in San Jose, so a European buyer faces a US contracting entity, and data residency appears only as an Enterprise feature with no region named. We found no public information on EU hosting, a subprocessor list, or where AI processing happens. The verifiable European elements are a data processing addendum incorporated by reference and stated GDPR compliance alongside SOC 2 Type 2 and ISO 27001.
Pricing transparency
Miro
Per-seat prices are public with the billing period stated — Free at €0, Starter at "€8/month per member, billed yearly", Business at "€20/month per member, billed yearly", Enterprise "Custom pricing—from 30 members" — with a stated yearly saving of 20%. The plan comparison names where SSO, audit logs, EU data residency and Enterprise APIs begin, prices AI credits per member per month and MCP calls per day per plan, and the terms publish 12-month auto-renewal, 90-day non-renewal notice, 30-day payment terms and a 1.5% per month late charge. We found no public information on viewer or guest billing, seat true-up, or VAT treatment.
Mural
Free at $0 USD for unlimited members and Business at $17.99 USD per member / month billed annually are published with per-plan features, unlimited external users on Business, visitors in every plan, single sign-on beginning on Business, and fees stated exclusive of taxes including VAT. Renewal notice, cancellation, downgrade and refund treatment are written into the terms. We found no public information on a Team+ price, on how Limited and Full Members are priced or how added seats are billed, or on AI credit pricing, and Enterprise is contact for pricing.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Ownership
Not determined
Not determined
Data residency
Not determined
Not determined
Subprocessors
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
Compliance · Certifications
ISO/IEC 27001 · SOC 2 Type II · SOC 3 · NIST · TISAX · GDPR1
As of 28 Oct 2026, the panel rates Miro higher: 2.5/5 against 2/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Do Miro and Mural have a free plan?
As of 28 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.