As of 28 Oct 2026, the panel rates Miro 2.5/5 and Mural 2/5 in Design. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 6 of 7 criteria (European sovereignty, Design, prototyping & design systems, Brand assets & governance, plus 3 more). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Miro holds the higher mean in six of the seven criteria; Mural leads none. Design and prototyping (4.8 to 3.0) and sovereignty (5.0 to 2.7) each lean Miro six judges to none. Collaboration and handoff (6.2 to 5.0), pricing transparency (6.5 to 5.3) and brand asset governance (4.8 to 3.2) each lean Miro five to none with one tie. File ownership and portability (4.7 to 3.8) leans Miro three to none with three ties. The split is AI and content rights: means tie at 6.2, one judge each way, four ties — Mural's addendum excludes customer content from training and lets admins switch AI off, while Miro's AI terms are read as unusually explicit. Miro's card lists a US entity, EU residency optional, US CLOUD Act exposure; Mural's attributes read unknown. Five per-judge totals favor Miro, narrowest 5.1 to 4.9. We declare no winner; the splits are the finding.
Choose Miro if
You need EU data residency selectable on your plan — Miro's sovereignty card lists EU residency as optional and included on every plan; Mural's card lists data residency as unknown, and its verdict places residency only in an Enterprise feature with no region named.
You want seat prices published before you buy — pricing transparency leans Miro five judges to none (6.5 vs 5.3), and Mural's spread there reflects unpublished seat pricing.
Your workflow includes developer handoff — collaboration and handoff leans Miro five judges to none (6.2 vs 5.0); Miro documents a copy-to-Figma export route and a Marketplace app for table export, while Mural's spread reflects undocumented developer handoff.
You need a written exit path — Miro's terms state customer IP retention plus a 30-day export window after the subscription ends, which the skeptic credited; file ownership and portability leans Miro three judges to none with three ties (4.7 vs 3.8).
Design and prototyping capability decides your purchase — six judges lean Miro (4.8 vs 3.0); note the bench found no public information on shared component libraries, tokens, variants or auto layout for Miro.
Choose Mural if
Your deciding criterion is AI and content rights — the means tie at 6.2 with one judge leaning each way and four ties, and Mural's AI addendum excludes customer content from model training.
Your security team requires an admin switch for AI — Mural's addendum lets admins switch AI off.
You need contractual rights to your AI inputs and outputs — Mural's addendum gives customers rights to inputs and outputs.
Procurement requires stated certifications — GDPR compliance, SOC 2 Type 2 and ISO 27001 are stated for Mural, and a data processing addendum is incorporated by reference.
Your team's core work is workshop facilitation — the bench reads Mural as a facilitation canvas, with sticky notes, drawing, templates, mapping and workshop controls documented.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Product Designer
Owns the design system of a B2B software product. Wants components with variants, tokens with modes, prototypes that test a real flow, and library releases that are versioned and reviewable — a design system is a product, not a page of nicely arranged buttons.
Miro
This judge's pick
Mural
Criterion by criterion
Design, prototyping & design systems
Miro
A real prototyping canvas: drag-and-drop editing on an infinite canvas, clickable prototypes stakeholders can comment and vote on, 29 prototype templates, AI generation of wireframes and editable flows, and on-demand AI review of the prototype itself. What I found no public information on is the design-system layer — shared component libraries that update where used, component variants and properties, variables or tokens with modes, and library publishes with versions — so this lands as prototyping, not design-system management.
Mural
The pricing and template pages describe an infinite canvas with sticky notes, drawing, images and icons, a content library, templates and mapping/diagramming, plus a collaborative prototyping workshop template — the making here is workshop facilitation, not interface design. We found no public information on reusable components, shared styles, tokens with themes, clickable prototypes with transitions, or versioned team libraries.
Collaboration, review & developer handoff
Miro
Real-time co-editing, comments with @mentions pinned to uploaded images, and a handoff discipline I respect: walkthroughs, questions captured next to the design, a visible changelog, copy-to-Figma with fully editable elements, and an MCP handoff where a coding agent builds a React app straight from the prototype. REST APIs and WebSDKs are on every plan, with named connections to Jira, Confluence and Claude Code among 250+ integrations. I found no public information on free guest reviewers, an inspect view with measurements and asset export, or version history with restore and branching.
Mural
Real-time co-editing, object-linked comments with tagging and a resolution workflow, and a three-tier model of members, guests and visitors with per-mural link settings, configurable visitor link expiry and workspace-wide link-sharing controls are all documented, with GitHub among named advanced integrations. We found no public information on an inspect or developer view with measurements and asset export, version history with restore, or branching and review of changes before they reach the main board.
Brand assets & governance
Miro
Brand Center gives teams a central place for company fonts, colours, styles and templates, custom templates apply brand guidelines from the first board, and one-click automatic styling pushes brand colours and fonts across boards and presentations; admin insights even track featured-template usage. I found no public information on locking brand elements or restricting who edits templates, approval workflows for new assets, or rights, usage and expiry metadata on licensed assets.
Mural
Teams share templates and a content library, and facilitators can lock individual or bulk objects and choose who may unlock — a genuine edit restriction for locked material. We found no public information on a customer-facing brand kit with logos, colours and fonts, guidelines published in the product, approval workflows, or rights and expiry metadata; the brand page we captured distributes Mural's own wordmark, symbol and colour palette.
Files, formats & portability
Miro
The terms are clear that customers retain the IP in their content, may export it during the term or within 30 days after it ends, and that deleting an account deletes content permanently and irretrievably. The export paths I could see are copy-to-Figma with fully editable prototype elements and a table export to an external data app — the latter requiring a third-party Marketplace app to be installed. I found no public information on whole-file download with structure, an open or documented file format, or bulk export of a team's boards.
Mural
Export covers PDF, PNG, a zipped HTML and data bundle, and CSV for sticky notes only — one mural at a time, with download links expiring after five days and a maximum area of 14000 x 14000 — and the help centre states there is no way to switch a mural to another program. The terms say content may be deleted after termination under standard retention policies, and we found no public information on a documented file format, bulk export, or a stated retention timeline beyond that.
AI features & rights to the work
Miro
The AI terms put ownership in writing — customers retain their input and own the output — with enterprise plans getting withdrawable consent before inputs and outputs improve Miro's AI and other plans getting means to object, though the granted training licence is broad and irrevocable. Admin governance is unusually deep: per-person gating of AI features, sensitive-prompt blocking, provider and model choice, running Miro AI on your own API key, and an audit trail of AI interactions streamed to security tools. Set against that, the indemnity explicitly excludes IP claims over AI output, Microsoft is named as receiving limited AI data, and I found no public information on the processing location of AI features or labelling of generated content.
Mural
The AI Addendum states in writing that customer content is not used to train or develop models, that customer data is processed solely to provide the AI features, and that customers retain all rights to inputs and outputs apart from Mural materials. Admins can switch AI features off — company-wide enforcement or per-workspace choice — and the product labels the presence and use of AI features. We found no public information naming model providers or processing locations, per-asset licences, or an IP indemnity for generated output.
European sovereignty
Miro
EU data residency is included on every plan and selectable among EU, US, Australia and Japan, an EU representative is named in Amsterdam, and a DPA with Standard Contractual Clauses is in place. The contracting entity is RealtimeBoard Inc. dba Miro in San Francisco under California law. I found no public information on the named infrastructure behind EU hosting, a published subprocessor list with locations and purposes, or where AI features are processed.
Mural
The public terms incorporate a Data Processing Addendum by reference and the company states GDPR compliance alongside SOC 2 Type 2 and ISO 27001. The contracting entity is Tactivos, Inc. under California law with exclusive venue in San Jose, and we found no public information on where files or AI prompts are hosted or which subprocessors touch them; data residency appears only as an Enterprise feature with no named region.
Pricing transparency
Miro
Free at €0, Starter at €8/month per member and Business at €20/month per member, both billed yearly, are public, with Enterprise at custom pricing from 30 members — and the comparison runs deep: AI credits per member per month, daily MCP calls per plan, SAML SSO from Business, audit logs on Enterprise, and named add-ons such as Enterprise Guard and eDiscovery. The terms publish 12-month auto-renewal and 90-day non-renewal notice. I found no public information on how viewers and guests are billed, how and when added seats are trued up, or VAT treatment.
Mural
The Free plan ($0 USD for unlimited members, unlimited murals with 3 editable at a time) and Business ($17.99 USD per member / month billed annually, with SSO and unlimited external users) are priced publicly with features listed, while Enterprise is contact-for-pricing and the captured pages show no price for Team+. To their credit, the terms state VAT treatment (fees exclusive of taxes), non-refundable prepayment, renewal notice and downgrade timing; we found no public information on how added seats are billed, Limited versus Full member rates, or AI credit pricing.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Ownership
Not determined
Not determined
Data residency
Not determined
Not determined
Subprocessors
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
Compliance · Certifications
ISO/IEC 27001 · SOC 2 Type II · SOC 3 · NIST · TISAX · GDPR1
As of 28 Oct 2026, the panel rates Miro higher: 2.5/5 against 2/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Do Miro and Mural have a free plan?
As of 28 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.