As of 29 Oct 2026, the panel rates Tally 3/5 and Typeform 3/5 in Forms & Surveys. Weighted by what each judge cares about, 5 of the 6 judges pick Tally and 1 picks Typeform. Tally scores higher on 4 of 7 criteria (European sovereignty, Form & survey building, Pricing transparency, plus 1 more). Typeform scores higher on 3 of 7 criteria (Survey analysis & reporting, Hosting choice, teams & portability and Distribution, response collection & workflows). Provenance — Tally: EU-Made; Typeform: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The bench splits, and the split is the answer. Tally leads form building (7.0 vs 6.0, six judges to zero) and sovereignty (7.0 vs 5.8, five to zero); pricing transparency (7.0 vs 6.0, four judges to zero) and consent and data protection (6.8 vs 6.3, four judges to one) also lean Tally. Typeform leads analysis and reporting (5.2 against Tally's 4.0, five judges to zero) and hosting and administration (6.0 against 5.5, three to zero, three ties); collection and workflows splits at 6.5 for Tally against 6.7 for Typeform — three judges lean Typeform, two Tally, one tie. Weighted totals put Tally ahead for the market researcher, operations manager, HR lead, academic researcher and data protection officer; the skeptic's total is 6.1 for Typeform against 6 for Tally. Sovereignty attributes: data residency reads "EU only" for Tally, "EU optional" for Typeform, and both list subprocessor exposure "US CLOUD Act reach"; jurisdictions read BE and ES.
Choose Tally if
You build logic-heavy forms on a budget: conditional logic with no condition limits, nested condition groups, calculated fields, answer piping and multi-language support are documented as free, and six judges lean Tally on form building (7.0 vs 6.0).
Your data policy requires the data residency attribute to read "EU only": Tally lists that, while Typeform lists "EU optional" with the EU data center choice documented as Enterprise-only.
You must hand procurement a data processing agreement naming a Belgian legal entity: Tally's names Tally BV under Belgian law, with hosting stated as Google Cloud in a Belgian region and a published subprocessor table; four judges lean Tally on consent and data protection, one Typeform.
You want published plan prices before committing: pricing transparency leans Tally four judges to zero (7.0 vs 6.0), while Typeform's five-to-seven spread rests on Enterprise contact-sales gates — though the captured pages give different figures for Tally's paid plans.
Your needs match the operations manager, HR lead or data protection officer: weighted totals run 6.6 vs 5.9, 6.3 vs 5.7 and 6.6 vs 6.4 in Tally's favor.
Choose Typeform if
You need working analysis out of the box: analysis and reporting leans Typeform five judges to zero (5.2 vs 4.0), with AI topic and sentiment detection credited by everyday-reporting judges; Tally's documented analysis is live NPS scoring, drop-off metrics, an analytics API and PDF export, and the verdicts found no public information on cross-tabulation, filters, segments or SPSS and R exports.
Your collection spans channels and tools: 28 question types, links, embeds, a 25,000-contact database with CSV import, file uploads, webhooks, a public API and Zapier; collection and workflows means 6.7 vs 6.5 with three judges leaning Typeform, two Tally, one tie.
Your infrastructure standard is AWS: Typeform's hosting is documented on AWS, and hosting and administration leans Typeform three judges to zero with three ties (6.0 vs 5.5).
You weigh vendor claims hard: the skeptic's weighted total is 6.1 for Typeform against 6 for Tally.
Your contracts are governed through Spain: the legal entity jurisdiction attribute reads ES for Typeform (Typeform SL of Barcelona), against BE for Tally.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The HR Lead
Runs the yearly engagement survey and pulse checks for a German company of six hundred, with the works council reading every question. Wants anonymity that is real and stated, results hidden below a minimum group size, reports per department that managers can read, and answers that are deleted when the agreement with the works council says so.
Tally
This judge's pick
Typeform
Criterion by criterion
Form & survey building
Tally
The builder covers nearly everything our survey needs: nested conditional logic with six actions, calculated fields with formulas and @ references, answer piping, hidden fields, randomisation, multi-page forms, custom CSS and 45+ languages — all documented free. We found no public information on an accessibility standard such as WCAG or BITV being stated, which is the first thing our works council asks, and none on reusable question libraries.
Typeform
The builder is drag-and-drop with 28 question types, conditional logic and branching, piping through the Recall Information feature, multilingual forms and a 3,000+ template library that includes anonymous survey templates, plus brand kits for logo, colours and fonts. We found no public information on calculations or scoring inside the form, hidden fields, randomisation of question order, or a stated accessibility standard such as WCAG or BITV, which my works council will ask about first.
Distribution, response collection & workflows
Tally
Responses arrive by link, embed (standard, popup, full page), password-protected forms with scheduled closing, response limits and duplicate prevention, file uploads, payments and e-signatures, backed by documented webhooks with retries and a REST API for forms and submissions, plus Zapier, Make and native integrations. We found no public information on managed contact lists with invitation emails and reminders, or on offline or kiosk collection — which matters when I poll six hundred people.
Typeform
Sharing as a link or embedded in email and website, email notifications, follow-up emails and text messages, file uploads up to 4 GB, payments, a 25,000-contact database with CSV import, Zapier and hundreds of integrations, plus webhooks and a public API cover what our yearly distribution needs. Managed invitations with reminders on unique links, response quotas with automatic closing rules, and offline or kiosk collection are not described on the captured pages.
Survey analysis & reporting
Tally
NPS is calculated live with the Promoter/Passive/Detractor split, drop-off and visit analytics exist, submissions export to PDF, and an analytics API exposes metrics such as completion rate and unique respondents. We found no public information on filters, segments, cross-tabulation, CSV or Excel exports, or shareable dashboards with permissions — thin for reports a works council will read per department.
Typeform
Live reporting shows completion rate, drop-off per question, performance over time, auto-generated shareable reports, auto-calculated NPS, and AI topic and sentiment detection on open answers. I found no public information on cross-tabulation, weighting, trend reports across survey waves, exports to SPSS or R, or the filters, per-department report views and minimum group-size suppression that would let me hand each manager their own department results safely.
Consent, GDPR & respondent data
Tally
Consent checkboxes that must start empty, a free GDPR form template, a data processing agreement with standard contractual clauses and certified deletion on termination, per-form automatic deletion ranging from minutes to years, per-respondent export and deletion, and encryption in transit and at rest. The deletion schedule sits on the Business plan, and we found no public information on an anonymous mode that omits IP addresses — the first question I would be asked.
Typeform
Surveys are anonymous by default and anonymous mode collects no IP addresses or identifiers, the data processing agreement is published with Annex II measures and a named data protection officer, encryption in transit and at rest is stated, data is deleted or returned on termination, and an optional GDPR cookie consent widget exists. Missing for me are a retention period with automatic deletion I can align to the works council agreement, per-respondent access and erasure tooling, and field-level masking; the service terms also grant a worldwide sublicensable licence over respondent data for service improvement, and the Quantitative Insights feature is activated by default and governed by OpenAI's terms — that alone will cost me a long meeting.
Hosting choice, teams & portability
Tally
Hosting is stated as EU with Google Cloud's Belgian region named, teams get unlimited workspaces with deeply nestable folders on Pro, custom domains with automatic SSL and branding removal, and forms and responses are exportable through the API. We found no public information on single sign-on or an audit log, and folders carry no separate permissions — access follows workspace membership.
Typeform
The choice between a US or an EU data center, single sign-on, a custom domain and the top support tier sit on Enterprise only, while shared workspaces with roles, branding removal and a custom subdomain come with the paid plans, and workspace administrators can access and export activity logs. We found no public information on granular roles per form or folder, SAML or user-provisioning detail, or a documented export and migration path — and the terms state the company is not obligated to keep a copy of our submissions.
European sovereignty
Tally
Tally BV is a Belgian company under Belgian law with Ghent jurisdiction, data sits in Europe on Google Cloud's Belgian region, and a published subprocessor table lists each provider with its country and whether it can touch form submissions; SendGrid and Stripe are US companies but only through opt-in notifications and payment features, with standard contractual clauses as the stated safeguard. The certifications named (ISO 27001, SOC 2) are referenced for third parties rather than asserted for Tally itself, and ownership is not documented.
Typeform
The contracting entity is Typeform, S.L. of Barcelona with a Spanish tax identity, the data processing agreement is published under Spanish law, ISO 27001 and SOC 2 certifications are stated, and subprocessor categories with a published list are referenced, though the named list itself sits behind an external help-centre link. The captured pages give different statements on hosting — EEA processing and an Enterprise EU data center choice on one hand, customer data located in AWS and the San Francisco affiliate acting as joint controller for sales on the other — so the exposure through AWS and the US affiliate is mitigated by standard contractual clauses and Annex II measures rather than removed.
Pricing transparency
Tally
Plans and prices are public: a free tier with unlimited forms and submissions within fair usage guidelines, Pro stated at €20 per month on the pricing page and $29/month or $290/year on the features page, Business at €65 per month and $89/month or $890/year respectively, monthly or yearly with two months off and cancel anytime. Feature gates are documented — retention control on Business, custom domains and branding removal on Pro — but fair usage is not quantified and VAT treatment is not stated, so the annual cost is nearly but not fully computable.
Typeform
Basic, Plus, Business and Growth Flow carry public monthly prices in euros with user counts and monthly response limits, a 30% yearly saving, priced automation add-ons and a free tier. But single sign-on, the EU data center and the custom domain sit on Enterprise at "contact sales", the price of extra responses and additional users is not stated, the free tier's response limit is not shown and VAT treatment is not described — so for a company of six hundred the real annual cost is not computable from public pages, and the legal notice reserves price changes at any time without notice.
Sovereignty, side by side
Dimension
Tally
Typeform
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 29 Oct 2026, the panel rates both 3/5. Weighted by what each judge cares about, 5 of the 6 judges pick Tally and 1 picks Typeform. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Tally or Typeform European?
Tally is European (EU-Made). Typeform is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Tally and Typeform store customer data?
Per the vendors’ own pages as captured — Tally: Default not stated; pages mention the EU. Typeform: its pages as captured do not say.
Do Tally and Typeform have a free plan?
As of 29 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.