As of 29 Oct 2026, the panel rates Tally 3/5 and Typeform 3/5 in Forms & Surveys. Weighted by what each judge cares about, 5 of the 6 judges pick Tally and 1 picks Typeform. Tally scores higher on 4 of 7 criteria (European sovereignty, Form & survey building, Pricing transparency, plus 1 more). Typeform scores higher on 3 of 7 criteria (Survey analysis & reporting, Hosting choice, teams & portability and Distribution, response collection & workflows). Provenance — Tally: EU-Made; Typeform: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The bench splits, and the split is the answer. Tally leads form building (7.0 vs 6.0, six judges to zero) and sovereignty (7.0 vs 5.8, five to zero); pricing transparency (7.0 vs 6.0, four judges to zero) and consent and data protection (6.8 vs 6.3, four judges to one) also lean Tally. Typeform leads analysis and reporting (5.2 against Tally's 4.0, five judges to zero) and hosting and administration (6.0 against 5.5, three to zero, three ties); collection and workflows splits at 6.5 for Tally against 6.7 for Typeform — three judges lean Typeform, two Tally, one tie. Weighted totals put Tally ahead for the market researcher, operations manager, HR lead, academic researcher and data protection officer; the skeptic's total is 6.1 for Typeform against 6 for Tally. Sovereignty attributes: data residency reads "EU only" for Tally, "EU optional" for Typeform, and both list subprocessor exposure "US CLOUD Act reach"; jurisdictions read BE and ES.
Choose Tally if
You build logic-heavy forms on a budget: conditional logic with no condition limits, nested condition groups, calculated fields, answer piping and multi-language support are documented as free, and six judges lean Tally on form building (7.0 vs 6.0).
Your data policy requires the data residency attribute to read "EU only": Tally lists that, while Typeform lists "EU optional" with the EU data center choice documented as Enterprise-only.
You must hand procurement a data processing agreement naming a Belgian legal entity: Tally's names Tally BV under Belgian law, with hosting stated as Google Cloud in a Belgian region and a published subprocessor table; four judges lean Tally on consent and data protection, one Typeform.
You want published plan prices before committing: pricing transparency leans Tally four judges to zero (7.0 vs 6.0), while Typeform's five-to-seven spread rests on Enterprise contact-sales gates — though the captured pages give different figures for Tally's paid plans.
Your needs match the operations manager, HR lead or data protection officer: weighted totals run 6.6 vs 5.9, 6.3 vs 5.7 and 6.6 vs 6.4 in Tally's favor.
Choose Typeform if
You need working analysis out of the box: analysis and reporting leans Typeform five judges to zero (5.2 vs 4.0), with AI topic and sentiment detection credited by everyday-reporting judges; Tally's documented analysis is live NPS scoring, drop-off metrics, an analytics API and PDF export, and the verdicts found no public information on cross-tabulation, filters, segments or SPSS and R exports.
Your collection spans channels and tools: 28 question types, links, embeds, a 25,000-contact database with CSV import, file uploads, webhooks, a public API and Zapier; collection and workflows means 6.7 vs 6.5 with three judges leaning Typeform, two Tally, one tie.
Your infrastructure standard is AWS: Typeform's hosting is documented on AWS, and hosting and administration leans Typeform three judges to zero with three ties (6.0 vs 5.5).
You weigh vendor claims hard: the skeptic's weighted total is 6.1 for Typeform against 6 for Tally.
Your contracts are governed through Spain: the legal entity jurisdiction attribute reads ES for Typeform (Typeform SL of Barcelona), against BE for Tally.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Skeptic
Has seen a "free form builder" put its logo on every customer survey and charge per response the month the campaign worked. Reads "GDPR compliant" with no data processing agreement behind it, "anonymous" surveys that still log IP addresses, "EU hosting" on the enterprise plan only, and AI analysis features with no word on where the answers go — and asks whether the responses can leave with the customer.
Tally
Typeform
This judge's pick
Criterion by criterion
Form & survey building
Tally
The builder is genuinely deep: six logic actions, nested all/any condition groups, conditions on any block, answer piping, hidden fields, free calculated fields with formulas, and answer randomisation are all documented. It stays below the top band because the language support is about translating default form messages, and we found no public information on reusable question libraries or any named accessibility standard for respondents.
Typeform
A genuine no-code drag-and-drop builder: 28 question types, conditional logic with branching and Logic Jumps, piping through the Recall Information feature, 3,000+ templates, brand kits covering themes, fonts, logos and colours, multilingual forms, signature and video questions, and an AI agent that builds the form for you. We found no public information on calculations or scoring inside the form, hidden fields, randomisation, custom CSS, question libraries, or a named accessibility standard for respondents — and those are exactly what would separate the good from the excellent here.
Distribution, response collection & workflows
Tally
Links, three embed types with per-platform guides, email notifications with dynamic recipients, file uploads, Stripe payments with real-time price calculation, e-signatures, closing rules, duplicate prevention, and documented webhooks with retries plus a REST API — a strong showing for a product with this free tier. We found no public information on invitations to managed contact lists with reminders and unique links, offline or kiosk collection, or routing submissions for approval.
Typeform
Links, email and website embeds, file uploads with per-plan storage caps, payments and signature questions, contact lists up to 25,000 with CSV import and bulk management, automated follow-ups by email and SMS, lead routing and scoring, reCAPTCHA and duplicate protection, documented webhooks, a public API, Zapier and a long list of named native apps — most of what a working team needs to get answers and act on them. We found no public information on email invitations with reminders as a managed flow, response quotas or closing rules, offline or kiosk collection, or submissions routed for approval, and QR codes are not described on the captured pages.
Survey analysis & reporting
Tally
What is documented in-product is NPS auto-calculation with a live Promoter/Passive/Detractor split, visit and drop-off analytics, an aggregate analytics API and PDF export. We found no public information on filters, segments, cross-tabulation, in-product text or sentiment coding, or SPSS and R exports — the heavy lifting is delegated to ChatGPT and Claude connectors, and the captured pages say nothing about where those answers travel.
Typeform
Built-in analytics show completion rate, drop-off and performance over time with aggregated answers per question, NPS auto-calculates with reports you can generate and share, and the AI detects topics and sentiment — that sentiment piece is high-end material, and Research Flow adds AI analysis, highlight reels and shareable reports. But we found no public information on cross-tabulation with significance testing, weighting, audience-specific dashboards, or exports to SPSS or R, and the response download carries no named format, so this sits just above the middle of the scale.
Consent, GDPR & respondent data
Tally
A published data processing agreement accepted through the terms, consent checkbox guidance with a free template, encryption in transit and at rest, per-respondent export and deletion, and per-form automatic retention from minutes to years — but that retention control sits on the Business plan only. The country is derived from respondents' IP addresses, and we found no public information on an anonymous mode that drops identifiers, on tracking-cookie defaults, or on a named data protection officer.
Typeform
More than a GDPR sticker: a published data processing agreement with technical and organisational measures, TLS 1.2/1.3 and AES-256 encryption, a named data protection officer, anonymous surveys that by the vendor's own words collect no IP addresses or identifying information, delete-or-return on termination, data subject requests forwarded to the customer, and an Axeptio cookie-consent widget. What holds it back: we found no public information on field-level encryption or masking, forms that set no tracking cookies by default, or consent records kept with each response — and the service terms take a worldwide, royalty-free, sublicensable, transferable licence over respondent data for providing and improving the service, aggregated, which a skeptic reads twice.
Hosting choice, teams & portability
Tally
EU hosting is stated plainly, workspaces with unlimited team members and nested folders are documented, and custom domains with automatic SSL plus branding removal give a customer real ownership of the respondent experience. We found no public information on single sign-on, an audit log, or roles finer than workspace membership — and the pages state that folder access follows workspace membership with no separate permissions per folder.
Typeform
Teams get shared workspaces with assigned roles and real-time collaboration, single sign-on on the Enterprise plan, a custom domain on Enterprise and a custom subdomain plus branding removal from Plus, organisation administrators can access and export activity logs, and responses are downloadable with a public API alongside. But the choice between a US or EU data center is Enterprise-only rather than a per-account EU default, and we found no public information on self-hosting, SAML-based provisioning, granular per-form or per-folder roles, or a documented export format another tool could import.
European sovereignty
Tally
Tally BV in Ghent under Belgian law, hosting named as Google Cloud's Belgian region, and a subprocessor table with flags showing who may touch form submissions is more honesty than I usually get from a free form builder. The fraying edges: SendGrid and Stripe are US-flagged and can process form submissions through opt-in features, hosting sits with a US-headquartered provider, certifications appear only as things reviewed for third parties rather than held by Tally, and the AI connectors to ChatGPT and Claude come with no stated safeguard for the responses they analyze.
Typeform
The paper is genuinely European — Typeform SL in Barcelona with a registry number, Spanish law and Spanish courts for the contract clauses, a published DPA with Standard Contractual Clauses, and SOC 2 and the ISO suite named. The chain is what worries me: the hosting actually named on these pages is Amazon Web Services, a US entity, the EU data center exists only on the Enterprise plan, the general subprocessor list sits behind a help-centre link, US customers are sold by the San Francisco affiliate as joint controller under Delaware law, and the quantitative insights feature is governed by OpenAI's terms and activated by default — with nothing on the captured pages saying where respondents' answers go for that.
Pricing transparency
Tally
Plans are public with prices — the pricing page shows Pro at €20 per month and Business at €65 per month while the features page shows $29/month and $89/month — the free tier is unlimited forms and submissions within fair usage guidelines, feature allocation per plan is documented, and Stripe's standard fees are named with no Tally markup. What a buyer cannot compute from these pages: what the fair usage guidelines actually limit, and we found no public information on VAT treatment.
Typeform
Unusually concrete for the category: 25, 49 and 84 EUR/mo for Basic, Plus and Business with users, included responses and maximum monthly response limits per plan, file upload, enrichment and video caps, a Growth Flow at 242 EUR/mo after a credit-card 14-day trial, automation add-ons at 21 and 66 EUR/mo, a stated 30% yearly saving, and terms that say responses above the limit are simply not collected. But single sign-on, the EU data center and HIPAA sit behind Enterprise 'contact sales', extra responses are purchasable without a public price, VAT treatment is not stated and prices may change at any time without notice — so the real annual cost is computable only up to the Enterprise door.
Sovereignty, side by side
Dimension
Tally
Typeform
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 29 Oct 2026, the panel rates both 3/5. Weighted by what each judge cares about, 5 of the 6 judges pick Tally and 1 picks Typeform. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Tally or Typeform European?
Tally is European (EU-Made). Typeform is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Tally and Typeform store customer data?
Per the vendors’ own pages as captured — Tally: Default not stated; pages mention the EU. Typeform: its pages as captured do not say.
Do Tally and Typeform have a free plan?
As of 29 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.