As of 29 Oct 2026, the panel rates Tally 3/5 and Typeform 3/5 in Forms & Surveys. Weighted by what each judge cares about, 5 of the 6 judges pick Tally and 1 picks Typeform. Tally scores higher on 4 of 7 criteria (European sovereignty, Form & survey building, Pricing transparency, plus 1 more). Typeform scores higher on 3 of 7 criteria (Survey analysis & reporting, Hosting choice, teams & portability and Distribution, response collection & workflows). Provenance — Tally: EU-Made; Typeform: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The bench splits, and the split is the answer. Tally leads form building (7.0 vs 6.0, six judges to zero) and sovereignty (7.0 vs 5.8, five to zero); pricing transparency (7.0 vs 6.0, four judges to zero) and consent and data protection (6.8 vs 6.3, four judges to one) also lean Tally. Typeform leads analysis and reporting (5.2 against Tally's 4.0, five judges to zero) and hosting and administration (6.0 against 5.5, three to zero, three ties); collection and workflows splits at 6.5 for Tally against 6.7 for Typeform — three judges lean Typeform, two Tally, one tie. Weighted totals put Tally ahead for the market researcher, operations manager, HR lead, academic researcher and data protection officer; the skeptic's total is 6.1 for Typeform against 6 for Tally. Sovereignty attributes: data residency reads "EU only" for Tally, "EU optional" for Typeform, and both list subprocessor exposure "US CLOUD Act reach"; jurisdictions read BE and ES.
Choose Tally if
You build logic-heavy forms on a budget: conditional logic with no condition limits, nested condition groups, calculated fields, answer piping and multi-language support are documented as free, and six judges lean Tally on form building (7.0 vs 6.0).
Your data policy requires the data residency attribute to read "EU only": Tally lists that, while Typeform lists "EU optional" with the EU data center choice documented as Enterprise-only.
You must hand procurement a data processing agreement naming a Belgian legal entity: Tally's names Tally BV under Belgian law, with hosting stated as Google Cloud in a Belgian region and a published subprocessor table; four judges lean Tally on consent and data protection, one Typeform.
You want published plan prices before committing: pricing transparency leans Tally four judges to zero (7.0 vs 6.0), while Typeform's five-to-seven spread rests on Enterprise contact-sales gates — though the captured pages give different figures for Tally's paid plans.
Your needs match the operations manager, HR lead or data protection officer: weighted totals run 6.6 vs 5.9, 6.3 vs 5.7 and 6.6 vs 6.4 in Tally's favor.
Choose Typeform if
You need working analysis out of the box: analysis and reporting leans Typeform five judges to zero (5.2 vs 4.0), with AI topic and sentiment detection credited by everyday-reporting judges; Tally's documented analysis is live NPS scoring, drop-off metrics, an analytics API and PDF export, and the verdicts found no public information on cross-tabulation, filters, segments or SPSS and R exports.
Your collection spans channels and tools: 28 question types, links, embeds, a 25,000-contact database with CSV import, file uploads, webhooks, a public API and Zapier; collection and workflows means 6.7 vs 6.5 with three judges leaning Typeform, two Tally, one tie.
Your infrastructure standard is AWS: Typeform's hosting is documented on AWS, and hosting and administration leans Typeform three judges to zero with three ties (6.0 vs 5.5).
You weigh vendor claims hard: the skeptic's weighted total is 6.1 for Typeform against 6 for Tally.
Your contracts are governed through Spain: the legal entity jurisdiction attribute reads ES for Typeform (Typeform SL of Barcelona), against BE for Tally.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Operations Manager
Replaces paper and PDF forms at a service company: event registrations, supplier onboarding, damage reports with photos, order requests with a payment. Wants forms a colleague can build without IT, file uploads, a submission that lands in the right inbox and the CRM or spreadsheet without copy and paste, and a price that does not jump when the response count does.
Tally
This judge's pick
Typeform
Criterion by criterion
Form & survey building
Tally
A colleague with no IT can build real forms here: questions typed like a document, a wide block range (contact info, files, signatures, payments, ratings, dates), and free conditional logic with nested all/any condition groups, six logic actions, answer piping, hidden fields, calculated fields with formulas and randomised answer order. We found no public information on a named accessibility standard for forms or reusable question libraries, which is what keeps it below the top authoring level.
Typeform
A drag-and-drop builder with no code needed, 28 question types, conditional logic and branching, a 3,000+ template library and brand kits with the customer's logo, colours and fonts are all documented, which covers the event registrations and supplier onboarding forms my colleagues build. Recall Information pipes earlier answers into later questions and forms can be created in multiple languages, but we found no public information on hidden fields, calculations, reusable question libraries, or any accessibility standard for respondents.
Distribution, response collection & workflows
Tally
Everything I route daily is documented: file uploads (10MB free), Stripe payments and e-signatures inside the form, email notifications whose recipients and body can be customised via calculated fields, and submissions pushed natively to Google Sheets, Notion, Airtable and Slack or onward through Zapier, Make, Pipedream and webhooks with retries, backed by a free API to create, update and delete forms and submissions. We found no public information on email invitations to managed contact lists with reminders, approval or assignment of submissions, offline collection or QR codes, so it stops short of process scale.
Typeform
File uploads (1 GB to 4 GB depending on plan), payments and partial responses, email notifications, native Google Sheets, HubSpot, Pipedrive and Salesforce integrations, plus Zapier and webhooks, mean a damage report with photos or a paid order request lands in the spreadsheet or CRM without copy and paste. A 25,000-contact database with CSV import and automation triggers exists, but we found no public information on invitations with reminders, QR codes, form closing rules, or routing submissions for approval.
Survey analysis & reporting
Tally
The Insights tab auto-calculates NPS with a live Promoter/Passive/Detractor split on any 0–10 scale question, drop-off and completion analytics sit alongside an analytics API, submissions export as PDF or to Google Sheets, and Claude or ChatGPT can analyse open-ended answers in plain language. We found no public information on per-question charts, filters or cross-tabulation, or on CSV and Excel export formats, so it is thinner than an analyst or surveyor would want.
Typeform
NPS scores auto-calculate, reports can be generated and shared, completion rates and drop-off analysis are shown, responses can be downloaded, and AI detects key topics and sentiment in open text. We found no public information on cross-tabulation, weighting, trend reports across waves, or the export formats analysts use such as CSV, Excel, SPSS or R.
Consent, GDPR & respondent data
Tally
A published data processing agreement accepted with the terms (with standard contractual clauses for transfers), consent checkbox guidance with a free template, deletion or export of every individual response when a respondent asks, and per-form automatic retention from minutes to years on the Business plan with backups purged within 90 days. Encryption in transit and at rest and European storage are stated; we found no public information on an anonymous mode that drops IP addresses, a named data protection officer, or default cookie behaviour on forms.
Typeform
A published data processing agreement with the customer as controller, AES-256 at rest and TLS in transit, a named data protection officer, technical and organisational measures in the agreement's annex, and respondent requests forwarded to the customer give a solid baseline. Anonymous surveys that do not collect IP addresses or identifying information are documented, but a cookie-consent widget needs a PRO+ account plus a separate Axeptio account, and we found no public information on customer-set retention periods with automatic deletion or field-level masking of sensitive answers.
Hosting choice, teams & portability
Tally
Hosting is stated as made and hosted in the EU, teams get unlimited workspaces and members with folders on Pro, custom domains come with automatic SSL, favicons and removed branding, and responses export with a free API alongside. Folder access follows workspace membership with no separate permissions per folder, and we found no public information on single sign-on, an audit log, granular roles or a self-hosted option.
Typeform
Team workspaces with assigned roles and real-time collaboration, removable Typeform branding, custom subdomains and a full response download are documented, with single sign-on, custom domains and a choice of US or EU data center reserved for Enterprise. Administrators can access and export workspace activity logs and public APIs exist, but we found no public information on SAML or user provisioning detail, self-hosting, or a documented format for exporting the forms themselves to another tool.
European sovereignty
Tally
The contracting entity is Tally BV in Ghent under Belgian law and the courts of Ghent, hosting is Google Cloud in a Belgian region, and a subprocessor table names each provider with its location and whether it may touch form submissions, with SendGrid and Stripe doing so only through opt-in features. Standard contractual clauses cover transfers, but certifications like ISO 27001 and SOC 2 appear only as review criteria for third parties rather than asserted for Tally itself, and several named subprocessors are US companies, so the chain is European-based yet not sovereign end to end.
Typeform
Typeform, S.L. of Barcelona with a Spanish tax identification number is the contracting entity, the data processing agreement runs under Spanish law with SCC module 4 for transfers outside the EEA, SOC 2 Type II and ISO/IEC 27001:2022 are stated, and a subprocessor list is published behind a help-centre link. The captured pages give no confirmed default data residency, however: the data center choice is a US-or-EU option on Enterprise only and data is described as located in AWS, a US-headquartered host, while named affiliates in San Francisco, opt-in Okta authentication and AI features governed by OpenAI's terms all sit in the chain.
Pricing transparency
Tally
This is the pricing model I want: unlimited forms and unlimited submissions on the free tier within fair usage guidelines, so the bill never jumps with response volume; the pricing page shows Pro at €20 per month and Business at €65 per month with monthly or yearly billing (two months off) and cancel anytime, while the features page shows the same plans at $29/month or $290/year and $89/month or $890/year. Which features sit on which plan (branding removal, custom domains, workspaces, upload limits, retention) is documented; the fair usage limits are not quantified and VAT treatment is not stated, which keeps it from the top.
Typeform
Four plans are priced publicly in euros per month (25, 49, 84 and 242 EUR /mo) with users, included responses per month, maximum monthly response limits, file upload sizes and a feature comparison, plus a 30% annual discount and automation add-ons priced at 21 EUR /mo and 66 EUR /mo. Single sign-on, the EU data center and Enterprise are contact-sales only and extra-response add-ons are purchasable but unpriced publicly, and we found no public information on VAT treatment; the terms state responses above plan limits are simply not collected, so cost is predictable but volume is capped.
Sovereignty, side by side
Dimension
Tally
Typeform
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 29 Oct 2026, the panel rates both 3/5. Weighted by what each judge cares about, 5 of the 6 judges pick Tally and 1 picks Typeform. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Tally or Typeform European?
Tally is European (EU-Made). Typeform is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Tally and Typeform store customer data?
Per the vendors’ own pages as captured — Tally: Default not stated; pages mention the EU. Typeform: its pages as captured do not say.
Do Tally and Typeform have a free plan?
As of 29 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.