Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The RevOps Integrator
Companies and people live as separate, related records with custom form fields, ownership, visibility limits and segmentation, and the dedupe story is unusually concrete: import matching by Tax ID and Regon, suggested-duplicate review with a reject button, and merges that carry over tasks, deals, wall posts and files. I found no public information on field-level validation, permissioned field access or custom objects, so a complex revenue model still bends the vendor's way rather than the reverse. 2 3 11