Contact & data model
How this is scored
Depth and hygiene of the core records — contacts, companies, deals, custom fields, deduplication.
0 — A flat address book; no relations between people, companies and deals.
3 — The standard three objects exist but customization is cosmetic: few field types, no required fields, duplicates accumulate unchecked.
5 — Custom fields across objects, basic dedupe on create, activity history on the record; complex models still need workarounds.
8 — Rich field types with validation, merge and dedupe tooling, relationships beyond the standard model, permissioned field access.
10 — A genuinely modelable system: custom objects or equivalent, bulk hygiene tooling, field-level history — the data model bends to the business, not the reverse.
The Solo Seller
Companies and People live as separate lists with custom fields, ownership, visibility limits and segmentation, and the merge tooling is real — merging up to ten contacts at once carries over tasks, deals, custom fields and files, with dedupe matching on Tax ID, Regon and contact details. But duplicate finding is gated to the Automation plan or higher, and I found no public information on field-level history or field-level permissions, so the model serves a solo seller well without ever reaching the depth of an 8. 2 3 11