Fathom Analytics

The Growth Analyst

The dashboard documentation covers pages, referrers, entry and exit pages, countries, regions, cities, devices, browsers, operating systems and UTM campaigns broken down by campaign, source, medium, content and term, plus a real-time count, date comparisons, saved views, shared and password-protected dashboards, scheduled email reports, an all-sites roll-up view, milestones on the chart and Search Console data beside the traffic. We found no public information on custom dashboard builders, on configuring the channel grouping (the Sources buckets have fixed definitions), or on report sampling. 10 11 2 1 17

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The Growth Analyst

Custom events with a value in cents, per-event currencies, a configurable conversion-rate basis and guides for link clicks, external links, form submissions, 404s, ecommerce conversions and downloads are documented, and events can be cross-filtered with UTM campaigns and referrers. But the pages we read describe no funnel report with drop-off, no cohorts or retention, no product-level e-commerce and no send-back of conversions to ad platforms, so for tracing a signup from first campaign click to paid invoice I get campaign-level completions and revenue totals, not a multi-step funnel. 12 4 11 6

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The Growth Analyst

The cookie-free mode is documented with the counting method published — temporary, site-specific signatures with a daily-rotating salt — raw IP addresses are not stored alongside browsing activity, EU IP addresses are hashed on EU servers before any US-controlled infrastructure, and there is no cross-site profile or ad network. The consent position is argued against named law (the ePrivacy Directive's Article 5(3), EDPB guidance) with stated caveats that the design is not a universal exemption and hashing alone is no legal guarantee, and opt-out paths exist via Do Not Track, IP blocking and a console command; we found no public information on a customer-configurable retention setting or supplied privacy-policy wording. 14 13 7 8 9 2 18

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The Growth Analyst

A documented reporting and management API, a flexible CSV export with dimensions, metrics and date groupings, filter-respecting dashboard ZIP exports with an all-time option, GA4 history import, unlimited retention on every plan and automatic deletion of personal data within 24 hours of termination are all stated. What I need most — a raw event-level export or a scheduled sync into our warehouse — is not described anywhere we read, the exports are aggregated report data, and self-hosting is explicitly not offered, so our history lives in their dashboard and nowhere else. 15 5 2 6 8 16

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The Growth Analyst

One line of JavaScript, plugins or guides for WordPress, Ghost, Webflow, Next.js and Nuxt, Google Tag Manager support with its own documentation, a global CDN with an EU-specific script endpoint, and documented firewall, allowed-domain and IP-exclusion settings to keep staging traffic out of the quota. We found no public information on the script's file size, team roles and permissions, mobile SDKs, single sign-on, or a public status page. 17 2 12 18 3

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The Growth Analyst

The contracting entity is Canadian (Conva Ventures Inc., British Columbia, also the governing law of the data processing agreement), EU visitor data is routed automatically to EU-owned infrastructure operated by BunnyWay in Slovenia where EU IP addresses are hashed before any US-controlled infrastructure, AWS handles only non-EEA data subjects, and Canada's EU adequacy decision is cited. The agreement publishes a subprocessor list, but the privacy policy states the names of other processors (email, accounting, support, AI support) are not published, and we found no ISO 27001 or SOC 2 certification and no self-hosted edition. 7 8 3 1 2 9

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The Growth Analyst

Three tiers are public with exact prices — $15/month up to 100,000 monthly pageviews, $25/month up to 200,000, $45/month up to 500,000 — plus extra site packs at $10/month or $100/year per 50 sites (up to 15 packs), no charge for occasional traffic spikes, no shutdown at the limit, two months free on yearly billing, and the stated rule that custom events and API requests count toward the monthly pageview allowance. What is missing for a complete annual computation: pricing above 500,000 monthly pageviews is only an email about a larger plan, and VAT treatment is not stated. 6 1 5 14

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