Fathom Analytics

The Public-Sector Site Owner

The dashboard documentation shows pages, referrers grouped into Direct, Paid/Campaign, Organic, Social and AI, UTM campaigns broken down to term and content, countries, regions, cities, devices, browsers and operating systems, entry and exit pages, a real-time view, date comparisons, milestones on the chart, saved views, password-protected shared dashboards and scheduled email reports, with Search Console data shown beside the traffic and an all-sites view across the account. We found no public information on custom dashboards, report builders or a statement that reports are unsampled, which keeps this below the top band. 1 2 10 11

Report an error

The Public-Sector Site Owner

Custom events carry values and currencies, and signups, form submissions, purchases, clicks, downloads, outbound links and 404 pages are documented with one line of JavaScript and setup guides; completions can be filtered by page, referrer and UTM campaign. We found no public information on funnels with drop-off per step — precisely what I need to see where residents abandon the vehicle-registration or daycare forms — nor on cohorts, user journeys or conversions sent back to ad platforms. 4 12

Report an error

The Public-Sector Site Owner

The consent-free position is argued against named law — Article 5(3) of the ePrivacy Directive — with the visitor-counting method published (a site-specific signature whose salt rotates daily, so it cannot become a lasting cross-site identifier), EU IP addresses one-way hashed with salt on EU servers, personal data limited to IP address and user agent and deleted within 24 hours, plus Do Not Track support and a browser-console opt-out. The vendor is candid that hashing alone is not a legal guarantee of anonymity and the design is not a universal exemption from consent; we found no public information on customer-configurable retention periods or wording supplied for our privacy policy. 7 8 9 13 14

Report an error

The Public-Sector Site Owner

There is a documented API to manage sites and events and pull custom reports, custom CSV exports with dimensions, metrics and date groupings including all-time, GA4 history import, full analytics history while subscribed, and export before cancelling with personal data automatically deleted within 24 hours of termination. The vendor states Fathom is a hosted product with no self-hosted edition, so nothing runs on our municipal data centre, and we found no public information on raw event-level export or a sync to a data warehouse or BI tool. 2 5 6 8 15

Report an error

The Public-Sector Site Owner

Installation is one line of JavaScript in the header, with a WordPress plugin and named integrations including Ghost, Webflow, Next.js and Nuxt, an optional Google Tag Manager route, real-time verification that the script is working, and documented exclusion of local, staging and test domains; every plan includes at least 50 sites with shared pageviews. We found no public information on the script's size in figures, team roles and permissions, single sign-on, mobile SDKs or a public status page with uptime history. 2 6 12 17 18

Report an error

The Public-Sector Site Owner

EU visitor data is processed automatically on EU-owned infrastructure: the data processing agreement names BunnyWay d.o.o. in Slovenia as the CDN, EU IP addresses are hashed on EU servers before any US-controlled infrastructure is reached, and AWS is restricted to non-EEA data subjects; a data processing agreement with GDPR terms and breach notification is published. But the contracting entity is Conva Ventures Inc. of Victoria, Canada under British Columbia law, the privacy policy states it does not publish the names of further processors, no ISO 27001 or SOC 2 certification is stated, and the vendor states there is no self-hosted edition that could run in our own data centre. 1 2 3 7 8

Report an error

The Public-Sector Site Owner

The pricing page publishes three tiers — $15/month up to 100,000 monthly pageviews, $25/month up to 200,000, and $45/month up to 500,000 — each including at least 50 sites, with extra 50-site packs at $10/month or $100/year, occasional traffic spikes never charged, events and API requests counted against the monthly pageview allowance, no contracts, 2 months free on yearly billing, and a 7-day free trial requiring a card. We found no public information on the number of users per plan, VAT treatment, or a published tier above 500,000 monthly pageviews beyond being contacted about a larger plan. 5 6 12 14

Report an error