As of 1 Nov 2026, the panel rates Miro 3.5/5 and Mural 3/5 in Online Whiteboard. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 5 of 7 criteria (European sovereignty, Security, AI controls & deployment, Pricing transparency, plus 2 more). Mural scores higher on 2 of 7 criteria (Canvas, templates & content and Integrations, import & export). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The judges split by criterion, and the split is the answer. Miro leads security and deployment 7.2 to 6.0 and sovereignty 6.0 to 3.8, 6 to 0 on each, though its sovereignty verdict splits there: the San Francisco contracting party under California law versus the published data processing agreement with Dutch-law EU Standard Contractual Clauses and "EU residency on every plan." Mural's verdict names Tactivos under California law, its listed subprocessors in the United States, and regional residency as an Enterprise-plan, workspace-by-workspace option. Mural leads canvas and content 7.0 to 6.3, 4 judges to 0, and edges integrations and export 7.0 to 6.8 (1 lean, 5 ties). Facilitation (7.2 to 7.0), access and administration (7.5 to 7.3) and pricing transparency (5.5 to 5.0, 3 leans to 3 ties) run close. Weighted totals favor Miro judge by judge, from 6.4 to 6 (skeptic) to 7.3 to 6.2 (Microsoft 365 administrator).
Choose Miro if
You need an administrator switch that blocks AI features outright — Miro's security and deployment verdict records one, and the lean there is 6 to 0 for Miro.
Your works council or public-sector review asks for a published data processing agreement with Dutch-law EU Standard Contractual Clauses and 'EU residency on every plan' — both credited in Miro's verdict; those two judges' weighted totals read 6.6 to 6.1 and 6.4 to 5.9.
You run open workshops where guests join by QR code or link without creating an account — Miro's facilitation verdict credits this, 7.2 to 7.0.
You want SAML single sign-on with SCIM provisioning available from the Business plan — Miro's verdict records this, and access and administration reads 7.5 to 7.3.
Choose Mural if
Your team's output lives on the canvas itself — canvas and content reads 7.0 to 6.3, with 4 judges leaning Mural and 0 Miro.
Your planning runs through Jira — Mural's verdict documents a two-way Jira sync down to conflict handling, and integrations and export reads 7.0 to 6.8; we found no public information on an export format for Miro.
You want to start at no cost — Mural's pricing transparency verdict lists a Free plan at $0 USD for unlimited members, three editable murals at a time.
You require bring-your-own-key encryption — Mural's security and deployment verdict records a detailed bring-your-own-key setup.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Microsoft 365 Admin
Runs Microsoft 365 and Teams for a machine builder with 2,400 staff and found 600 free whiteboard accounts on company addresses, boards shared publicly by link among them. Has to decide between the whiteboard that comes with Teams and a licensed one. Wants single sign-on, SCIM, domain capture of the existing accounts, sharing rules set once for everyone, audit logs in the SIEM, retention rules, and an AI that can be switched off until legal has read the terms.
Miro
This judge's pick
Mural
Criterion by criterion
Canvas, templates & content
Miro
The captured pages describe an infinite canvas with sticky notes, 7,000+ templates, flowcharts, ERDs and UML and sequence diagrams on one board, embedded video and audio walkthroughs, and comments with tagging on any element. We found no public information on tables, kanban, mind maps, search across boards, large-board limits, or AI clustering with its data use stated.
Mural
An infinite canvas with sticky notes, text, shapes, connectors, images, files, tables, drawings and mind maps is documented, plus built-in and organisation-published templates, and AI that clusters, summarises, translates and generates mind maps, flow charts and stakeholder maps with the underlying models named (GPT-5.1, GPT-5-mini). What holds it back for a company our size: we found no public information on search across all boards, on documented limits for large boards, or on a statement of how the AI uses board content.
Workshop facilitation & participation
Miro
Guests join by QR code or link with no account and no installs, there is a private and anonymous mode, a timer, dot voting and polls with instant results, breakout frames, bring-everyone-to-me, presentation mode through frames, locking of diagram sections, and boards running inside Teams meetings, with participant limits stated (up to 50 for Engage activities) and an accessibility claim. A published conformance report and session summaries with their data use stated would be needed to go higher.
Mural
Facilitation is clearly the vendor's craft: timer, voting, private mode, summon and take control, facilitator lock, laser pointer and hide-and-reveal are available on every plan, guests on Enterprise can even be granted the full facilitation set and have it revoked by the mural owner, and murals run inside Teams, Zoom and Webex meetings. We found no public information on participant limits per session, breakout areas, or a published accessibility conformance report — only best-practice articles and the vendor's own note that it is still building out accessibility.
Integrations, import & export
Miro
A documented REST API, a JavaScript web SDK, Live Embed via iFrame, oEmbed, a marketplace with private apps, over 250 corporate tools, Jira and Confluence, Microsoft 365 with Teams, and Visio and Lucidchart import are all shown. Export is thin in the capture: the terms promise export "using the export features described in the Documentation" within 30 days of term end, but no PDF, image or CSV export, no editable-format export and no webhooks are described.
Mural
The Jira integration is a properly documented two-way sync with bulk import, field customisation and a merge-conflict policy that names Jira as source of truth, Asana, Linear and Rally also sync two ways, and there are Teams, Zoom, Webex and Slack apps, Confluence embedding, PowerPoint export and an embed SDK for third-party apps. The REST API is explicitly in beta with no commitment to general availability, and we found no public information on webhooks, import from other whiteboards, or an open-format export.
Sharing, permissions & administration
Miro
SCIM and just-in-time provisioning, SAML single sign-on demonstrated with Microsoft Entra ID, Company/User/Content admin roles, central internal and external sharing controls, guardrails that stop high-sensitivity boards being shared publicly, audit logs with SIEM integration, automated retention, eDiscovery and classification labels are all evidenced, with single sign-on from the Business plan and audit-to-SIEM Enterprise-only. The captured pages do not show domain capture of existing shadow accounts, nor transfer of boards when a person leaves.
Mural
Nearly everything I need for a 2,400-seat rollout is documented: SAML SSO, SCIM provisioning with Entra ID and Okta connectors, a sandbox and identity-provider as single source of truth, audit logs with SIEM support and a Splunk integration, eDiscovery, data retention, link sharing that can be switched off at workspace or company level, guest domain restrictions and ownership transfer when someone leaves. The one gap that bites me with 600 free accounts already on our addresses: we found no public information on domain capture of existing shadow accounts, and just-in-time provisioning remains the default.
Security, AI controls & deployment
Miro
256-bit AES at rest and TLS 1.3 in transit, customer-managed encryption keys hosted in the customer's own AWS account, AI an administrator can block completely on boards at chosen classification levels, prompt blocking and moderation filters, AI providers named with locations (Anthropic and ElevenLabs in the United States), AI data handling and training restrictions, discovery of PII, PCI and PHI on boards, and permanent deletion on account deletion are all stated. We found no public information on an on-premises or private-cloud edition, on what managers can see of individual activity, or on works council materials.
Mural
Encryption in transit and at rest is stated, SOC 2 Type 2, ISO 27001 and Microsoft 365 certifications are claimed, and enterprise BYOK with the key in our own AWS KMS and access cut within 15 minutes of revocation is genuinely strong — though it is AWS-only, activation goes through Mural Support, and it turns the content library off. For my own checklist: deletion on termination is stated without a period, and we found no public information on an administrator switch to turn the AI off, a statement that customer content does not train the models, an on-premises or private-cloud edition, or a works council template.
European sovereignty
Miro
The contracting entity is RealtimeBoard Inc. of San Francisco, with a Berlin affiliate named in the imprint that an order may identify and an EU representative in Amsterdam; EU data residency is on every plan on named AWS infrastructure, and a published data processing agreement with Standard Contractual Clauses, Data Privacy Framework certification and audit rights covers transfers. The listed subprocessors for AI, captions, email and support — Anthropic, ElevenLabs, Braze and Gainsight — are all United States, and the privacy policy warns that data may be transferred to and processed in the US, which keeps this short of the top levels.
Mural
The contracting entity is Tactivos, Inc. in San Francisco under California law with venue in the Northern District of California, every listed subprocessor from AWS and MongoDB to Pendo, Segment and Databricks sits in the United States, and the BYOK documentation names North America as the default content region — while a downloadable data processing agreement and a public subprocessor list do exist, which is more than some show. Regional data residency is an Enterprise-plan, workspace-by-workspace option only, and we found no public information on an EU hosting region, an EU contracting entity or an on-premises edition.
Pricing transparency
Miro
Free at €0, Starter at €8/month per member, billed yearly, and Business at €20/month per member, billed yearly, are public together with per-tier limits such as 50 AI credits per member per month, MCP calls per day, and the plan gating of single sign-on and audit-to-SIEM; Enterprise is custom pricing from 30 members, and classification, key management, lifecycle management and eDiscovery appear only as unpriced "Paid add-on". Guest and viewer counting, free-plan board limits and VAT treatment are not described, so the real annual cost cannot be computed from public pages alone.
Mural
The free plan is stated as $0 USD for unlimited members with three editable murals at a time, Business is 17.99 USD per member / month billed annually with SSO included, and the member/guest/visitor counting rules are explained down to Limited and Full Members. But the tier where SCIM, data residency, BYOK and the audit APIs live is contact for pricing, and we found no public information on the Team+ price or on AI credit pricing; fees are exclusive of VAT and payable in USD only.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Miro higher: 3.5/5 against 3/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Miro and Mural store customer data?
Per the vendors’ own pages as captured — Miro: Default not stated; pages mention the EU, the US, Australia and Japan. Mural: its pages as captured do not say.
Do Miro and Mural have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.