As of 1 Nov 2026, the panel rates Miro 3.5/5 and Mural 3/5 in Online Whiteboard. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 5 of 7 criteria (European sovereignty, Security, AI controls & deployment, Pricing transparency, plus 2 more). Mural scores higher on 2 of 7 criteria (Canvas, templates & content and Integrations, import & export). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The judges split by criterion, and the split is the answer. Miro leads security and deployment 7.2 to 6.0 and sovereignty 6.0 to 3.8, 6 to 0 on each, though its sovereignty verdict splits there: the San Francisco contracting party under California law versus the published data processing agreement with Dutch-law EU Standard Contractual Clauses and "EU residency on every plan." Mural's verdict names Tactivos under California law, its listed subprocessors in the United States, and regional residency as an Enterprise-plan, workspace-by-workspace option. Mural leads canvas and content 7.0 to 6.3, 4 judges to 0, and edges integrations and export 7.0 to 6.8 (1 lean, 5 ties). Facilitation (7.2 to 7.0), access and administration (7.5 to 7.3) and pricing transparency (5.5 to 5.0, 3 leans to 3 ties) run close. Weighted totals favor Miro judge by judge, from 6.4 to 6 (skeptic) to 7.3 to 6.2 (Microsoft 365 administrator).
Choose Miro if
You need an administrator switch that blocks AI features outright — Miro's security and deployment verdict records one, and the lean there is 6 to 0 for Miro.
Your works council or public-sector review asks for a published data processing agreement with Dutch-law EU Standard Contractual Clauses and 'EU residency on every plan' — both credited in Miro's verdict; those two judges' weighted totals read 6.6 to 6.1 and 6.4 to 5.9.
You run open workshops where guests join by QR code or link without creating an account — Miro's facilitation verdict credits this, 7.2 to 7.0.
You want SAML single sign-on with SCIM provisioning available from the Business plan — Miro's verdict records this, and access and administration reads 7.5 to 7.3.
Choose Mural if
Your team's output lives on the canvas itself — canvas and content reads 7.0 to 6.3, with 4 judges leaning Mural and 0 Miro.
Your planning runs through Jira — Mural's verdict documents a two-way Jira sync down to conflict handling, and integrations and export reads 7.0 to 6.8; we found no public information on an export format for Miro.
You want to start at no cost — Mural's pricing transparency verdict lists a Free plan at $0 USD for unlimited members, three editable murals at a time.
You require bring-your-own-key encryption — Mural's security and deployment verdict records a detailed bring-your-own-key setup.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Works Council Member
Sits on the works council of an insurance company and leads its IT committee, which has to agree before any tool that could show who did what goes live (§87(1) no. 6 BetrVG). Reads the admin documentation before the feature page: whether contributions and time on board are tracked per person, what a manager can see, how long logs are kept, what the AI does with retrospective notes, and where the boards are stored and by whom.
Miro
This judge's pick
Mural
Criterion by criterion
Canvas, templates & content
Miro
An infinite canvas with sticky notes, 7,000+ templates, frames with a presentation mode, and technical diagramming — flowcharts, ERDs, UML class and sequence diagrams — edited live by several people with comments, tagging and Talktrack video walkthroughs on the same board is well documented. We found no public information on search across boards, stated limits for large boards, own templates for the organisation, or AI that clusters or summarises notes with its data use stated, which keeps this below the top levels.
Mural
The canvas is thoroughly documented: an infinite, resizable board carrying sticky notes, text, shapes, connectors, drawings, images, files, tables and mind maps, hundreds of built-in templates plus templates published to the workspace, and AI that generates, clusters, summarises and labels notes with the model behind each feature named. We found no public information on search across all boards, kanban views, or stated limits for large boards, and nothing on the pages we read about what happens to board content sent to the AI features.
Workshop facilitation & participation
Miro
People join by QR code or link with no account and no installs, and the pages document a timer, dot voting and polls, a private anonymous mode for notes, breakout frames, 'Bring Everyone to Me', presentation mode, per-member permissions with section locking, and a stated cap of 50 participants for Engage activities. The accessibility claim reads 'built to meet enterprise accessibility standards' with no conformance report behind it, and export of voting results is not described.
Mural
Facilitation is the best-evidenced area: summon and take control, timer, voting, private mode, facilitator lock, laser pointer, hide-and-reveal and the outline function are listed as available on every plan, visitors join through expiring links without an account, the board runs inside Teams, Zoom and Webex, and on Enterprise plans even guests can be granted the full facilitation set, revocable at any time. We found no public information on participant limits per session, a published accessibility conformance report, or exportable voting results, though dedicated articles cover screen reader support, keyboard shortcuts and accessible facilitation.
Integrations, import & export
Miro
A REST API, Web SDK, MCP server, Live Embed via iFrame, oEmbed, a marketplace and 250+ integrations including Jira, Confluence, Teams and Slack are documented, with import from Visio and Lucidchart from the Starter plan. Export is evidenced only contractually — customers may export their content 'using the export features described in the Documentation' — with no formats, no webhooks and no two-way Jira sync described, so how content leaves the platform stays open.
Mural
The Jira link is a documented two-way sync — issues become cards, sticky notes become issues, visible fields are configurable per project and Jira is respected as the source of truth on conflict — alongside two-way syncs with Asana, Linear and Rally, embedding into Confluence, Notion and Trello, and a canvas embed SDK. The public API is described as being in beta with no promise of general availability, and we found no public information on webhooks, import from other whiteboards, or export formats beyond PowerPoint and pasting content out to Google Sheets or Excel.
Sharing, permissions & administration
Miro
SCIM and just-in-time provisioning, SAML SSO, admin roles split into Company, User and Content Admins, audit logs that 'track every action across your organization — from board creation to sharing permission changes' with SIEM export, automated classification and retention, an eDiscovery API and guardrails that block public sharing of high-sensitivity boards are all documented. What is missing for our sign-off is a stated retention period for those audit logs and any word on domain capture of existing accounts.
Mural
Administration reaches the depth a works council needs to review: SCIM provisioning that makes the identity provider the single source of truth, SAML single sign-on, link sharing switchable off at company level, guest domain restrictions, share links that expire or get reset, ownership transfer when someone leaves, and audit logs feeding SIEM and Splunk dashboards showing login activities, permission changes and admin actions. We found no public information on legal hold, data classification labels on boards, or domain capture of existing accounts, and the security page names data retention as a control without describing it.
Security, AI controls & deployment
Miro
Encryption in transit and at rest, customer-hosted keys in the customer's own AWS account, admin control to block Miro AI or MCP entirely, prompt blocking, provider choice, AI audit trails, data-loss controls and annual penetration tests are documented, and the AI subprocessors are named with their locations. But we found no public information on a dedicated-tenant or on-premises option, deletion follows unstated 'data deletion timelines and policies', and nothing describes what a manager can see of an individual's contributions or offers a works council statement.
Mural
Encryption in transit and at rest is stated, and the customer-managed key offering is unusually detailed — our key stays in our own AWS KMS, revocation cuts access within fifteen minutes, and the help pages list exactly which content is covered. The AI features name their models, but we found no public information on an administrative switch to disable them, on whether board content trains those models, or on where the AI processing happens. Deletion after termination is described without a stated period, and while audit logs, SIEM support and a Microsoft Defender integration for user activity are documented, we found no public information on what a manager can see of an individual's contributions and time on board.
European sovereignty
Miro
The contracting party and data importer is RealtimeBoard Inc. of San Francisco under California law — the EU representative in Amsterdam and the German imprint company Miro DACH GmbH do not change that — while boards can live in AWS EU regions on every plan, though no page states which region hosts new accounts by default. The DPA with Dutch-law SCCs is published and twelve subprocessors are listed, but every named one — AWS, Anthropic, Braze, ElevenLabs, Gainsight — is a US company, and the privacy policy warns that data may be transferred to and processed in the United States.
Mural
Every subprocessor on the published list — hosting on AWS and Azure, the production database at MongoDB, support on Salesforce, analytics on Pendo, Segment and Databricks — sits in the United States; the contracting entity is Tactivos in San Francisco under California law with venue in San Jose, and payment is in United States dollars only. Regional data residency is an Enterprise-plan, workspace-by-workspace option with North America the default otherwise, and we found no public information on an EU contracting entity or EU representative. A data processing addendum is downloadable, and SOC 2 Type 2 and ISO 27001 are claimed.
Pricing transparency
Miro
Free at €0, Starter at '€8/month per member, billed yearly', Business at '€20/month per member, billed yearly' with a 20% yearly saving, and per-tier inclusions down to '50 AI credits/member/month' and MCP call limits, plus the 12-month auto-renewal with 90 days' notice, are all public. But the Enterprise tier is 'Custom pricing—from 30 members', every governance add-on is marked 'Paid add-on' with no figure, and free-plan limits and guest counting are not stated, so the cost of a compliant deployment cannot be computed.
Mural
The free plan and the Business tier carry public prices — zero USD for unlimited members with three editable murals at a time, and 17.99 USD per member / month billed annually — with visitors included in every plan and fees stated as exclusive of taxes including VAT. The Enterprise tier is contact-for-pricing, and we found no public information on the price of the Team+ tier or on any separately priced AI credits.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Miro higher: 3.5/5 against 3/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Miro and Mural store customer data?
Per the vendors’ own pages as captured — Miro: Default not stated; pages mention the EU, the US, Australia and Japan. Mural: its pages as captured do not say.
Do Miro and Mural have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.