As of 1 Nov 2026, the panel rates Miro 3.5/5 and Mural 3/5 in Online Whiteboard. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 5 of 7 criteria (European sovereignty, Security, AI controls & deployment, Pricing transparency, plus 2 more). Mural scores higher on 2 of 7 criteria (Canvas, templates & content and Integrations, import & export). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The judges split by criterion, and the split is the answer. Miro leads security and deployment 7.2 to 6.0 and sovereignty 6.0 to 3.8, 6 to 0 on each, though its sovereignty verdict splits there: the San Francisco contracting party under California law versus the published data processing agreement with Dutch-law EU Standard Contractual Clauses and "EU residency on every plan." Mural's verdict names Tactivos under California law, its listed subprocessors in the United States, and regional residency as an Enterprise-plan, workspace-by-workspace option. Mural leads canvas and content 7.0 to 6.3, 4 judges to 0, and edges integrations and export 7.0 to 6.8 (1 lean, 5 ties). Facilitation (7.2 to 7.0), access and administration (7.5 to 7.3) and pricing transparency (5.5 to 5.0, 3 leans to 3 ties) run close. Weighted totals favor Miro judge by judge, from 6.4 to 6 (skeptic) to 7.3 to 6.2 (Microsoft 365 administrator).
Choose Miro if
You need an administrator switch that blocks AI features outright — Miro's security and deployment verdict records one, and the lean there is 6 to 0 for Miro.
Your works council or public-sector review asks for a published data processing agreement with Dutch-law EU Standard Contractual Clauses and 'EU residency on every plan' — both credited in Miro's verdict; those two judges' weighted totals read 6.6 to 6.1 and 6.4 to 5.9.
You run open workshops where guests join by QR code or link without creating an account — Miro's facilitation verdict credits this, 7.2 to 7.0.
You want SAML single sign-on with SCIM provisioning available from the Business plan — Miro's verdict records this, and access and administration reads 7.5 to 7.3.
Choose Mural if
Your team's output lives on the canvas itself — canvas and content reads 7.0 to 6.3, with 4 judges leaning Mural and 0 Miro.
Your planning runs through Jira — Mural's verdict documents a two-way Jira sync down to conflict handling, and integrations and export reads 7.0 to 6.8; we found no public information on an export format for Miro.
You want to start at no cost — Mural's pricing transparency verdict lists a Free plan at $0 USD for unlimited members, three editable murals at a time.
You require bring-your-own-key encryption — Mural's security and deployment verdict records a detailed bring-your-own-key setup.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Product Team Lead
Leads three product teams at a logistics software company in Hamburg, with developers in Poland and Portugal. The board is where story maps, quarterly planning, architecture sketches and retrospectives happen, and the outcome has to land in Jira without anyone retyping it. Wants diagrams and sticky notes on one board, a two-way sync with the tickets, an API for the team's own automation, and an export that still makes sense when the company switches tools.
Miro
This judge's pick
Mural
Criterion by criterion
Canvas, templates & content
Miro
The infinite canvas carries sticky notes, frames, video and audio walkthroughs, and technical diagramming with named notations — flowcharts, ERDs, UML class and sequence diagrams — all described as living on a single board, backed by 7,000+ templates. That covers our story maps, planning and architecture sketches. The captured pages don't describe tables and kanban on the board, search across boards, centrally managed organisation templates, or documented limits for large boards, so I stop short of the top.
Mural
The board itself is well documented: a shared infinite canvas with sticky notes, text, shapes, connectors, images, icons, tables, drawings and mind maps, hundreds of built-in templates plus our own templates published to the workspace, and apps for web, Windows, macOS, Android and iOS. Mural AI clusters sticky notes by topic with a preview mode, summarises, translates and generates mind maps and flow charts with named models, which is more content help than most boards give. We found no public information on search across all boards, on documented limits for large boards, on kanban, or on live video embeds, so the top level stays out of reach.
Workshop facilitation & participation
Miro
Guests join by QR code or link with no account, and there is a timer, dot voting, polls, a private anonymous mode, breakout frames, Bring Everyone to Me and a frames-based presentation mode — everything my retros and quarterly plannings need, with participant limits stated for the engagement activities (50 on Business and Enterprise). Accessibility is addressed as a claim to meet enterprise standards. We found no public information on a published accessibility conformance report, a facilitator agenda panel, or export of voting results.
Mural
Every session tool my teams need is on the list and available on all plans: summon and take control, timer, voting, private mode, facilitator lock, laser pointer, outline and instructions, reactions, and visitors joining by expiring link without an account. The board runs inside Teams, Zoom and Webex, and on the Enterprise plan guest facilitators can be granted these powers per user and revoked at any time. We found no public information on breakout areas, participant limits per session or voting-result export, and the accessibility material is help-centre guidance with a screen-reader article rather than a published conformance report.
Integrations, import & export
Miro
A documented REST API, a JavaScript Web SDK, Live Embed and an MCP server give my developers what they need for automation, and the Atlassian integration brings Jira tasks, dependency visualisation and Confluence embeds onto the board alongside 250+ tools and a marketplace; Visio and Lucidchart import is documented for Starter upward. The captured pages don't state that the Jira link is a two-way sync keeping cards and issues aligned, don't mention webhooks, and name no export formats — only that export is possible during the subscription term and 30 days after it.
Mural
The Jira integration is the best-documented part of the product and exactly what I need: two-way sync, sticky notes converting into issue cards, an info panel where edits sync back, JQL-filtered bulk import, pasting an issue URL onto the canvas, and a stated conflict policy that Jira overwrites Mural. Linear, Asana and Rally also sync two ways, boards embed widely through Embedly, there is a canvas embed SDK for building collaboration into our own applications, and content exports to PowerPoint and to and from spreadsheets. The API is documented but explicitly in beta with no guarantee of general availability, and we found no public information on webhooks, on import from other whiteboards, or on a full account export in an open format.
Sharing, permissions & administration
Miro
SCIM and just-in-time provisioning, SAML single sign-on from Business upward, admin roles split into company, user and content scopes, audit logs feeding a SIEM, sensitivity classification labels and automated retention are all documented — an admin story I could hand to our IT. Guardrails that block public sharing of highly classified boards also exist. We found no public information on domain capture, link sharing with expiry and password, guest-domain rules, or transfer of boards when a person leaves.
Mural
Administration is documented in real depth: SCIM provisioning with Entra ID and Okta connectors and a test sandbox, the identity provider as single source of truth, link sharing switched off at workspace or company level, guest domain restrictions, confidential rooms, ownership transfer when someone leaves, and audit logs pushed to Splunk or a SIEM with eDiscovery support. Member, guest and visitor types are clearly defined with conversion rules. We found no public information on domain capture of existing accounts, legal hold, data classification labels or how admin roles are split by scope.
Security, AI controls & deployment
Miro
TLS 1.3 in transit and 256-bit AES at rest, customer-managed keys hosted in the customer's own AWS account, admin control over AI with model-provider choice, prompt blocking and named AI providers with their locations, plus annual penetration tests and deletion or return on termination give a strong picture. We found no public information on a dedicated, private-cloud or on-premises edition, on what managers can see of individual activity, or on a statement for works-council agreements — the last one matters for a rollout here in Germany.
Mural
Encryption in transit and at rest is stated, and the customer-managed-key offering is unusually well documented: our own key in our own AWS KMS, envelope encryption, revocation cutting access within 15 minutes, and a list of exactly which content types the key covers. Enterprise adds enforced two-factor for members and guests, IP allowlisting, file-type restrictions and session controls, with SOC 2 Type 2 and ISO 27001 stated on the trust page. We found no public information on an on-premises or private-cloud edition, on an admin switch for the AI features or whether board content trains them, on a stated deletion period, or on a works-council statement — that last one matters to me in Hamburg.
European sovereignty
Miro
EU data residency is included on every plan with boards in AWS EU data centers, a data processing agreement is published under Dutch law, and subprocessors are listed with locations alongside ISO 27001, SOC 2 and GDPR badges. But the contracting entity is RealtimeBoard Inc. of San Francisco, and the named subprocessors for AI (Anthropic), captions (ElevenLabs), email (Braze) and support (Gainsight) sit in the United States, with transfers to the US acknowledged in the privacy policy. A Berlin affiliate (Miro DACH GmbH) and an Amsterdam EU representative exist alongside the US entity, which is why I land above the middle rather than at it.
Mural
The contracting entity is Tactivos, Inc. dba Mural under California law, and the published subprocessor list is transparent, naming Amazon Web Services, Microsoft Azure, MongoDB, Salesforce, Pendo, Segment, Databricks and others — every one located in the United States — with data defaulting to North America and a regional residency option only for Enterprise workspaces. To the vendor's credit, a downloadable data processing addendum and the full subprocessor list with a subscription for updates are public. We found no public information naming a European region for the residency option, an EU contracting entity, or any European subprocessor in the chain, so the score reflects transparency about a wholly US chain rather than European placement.
Pricing transparency
Miro
Prices are public: Free at €0, Starter at €8/month per member billed yearly, Business at €20/month per member billed yearly, Enterprise custom pricing from 30 members, with a yearly saving of 20%, a 14-day Business trial, 50 AI credits/member/month on Business and per-tier MCP call limits stated. Which features are gated to which plan is visible, including add-ons my security team would want — key management, automated classification, eDiscovery, prompt blocking — but those add-ons carry no prices. We found no public information on free-plan board limits, VAT treatment, or the cost of the Enterprise tier and residency migrations.
Mural
The free plan is concrete — $0 USD for unlimited members, unlimited murals with 3 editable murals at a time, and visitors included in every plan — and Business is priced publicly at 17.99 USD per member / month billed annually with unlimited external users and single sign-on included. The Enterprise tier is "Contact for pricing", and the tiered Limited and Full Member prices, AI credits and the cost of data residency are not on the public pages, so I cannot compute our real annual cost without a sales conversation. The terms at least state VAT-exclusive fees, net-30 invoices and 1.5 percent monthly late interest on past-due amounts.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Miro higher: 3.5/5 against 3/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Miro and Mural store customer data?
Per the vendors’ own pages as captured — Miro: Default not stated; pages mention the EU, the US, Australia and Japan. Mural: its pages as captured do not say.
Do Miro and Mural have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.