As of 1 Nov 2026, the panel rates Miro 3.5/5 and Mural 3/5 in Online Whiteboard. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 5 of 7 criteria (European sovereignty, Security, AI controls & deployment, Pricing transparency, plus 2 more). Mural scores higher on 2 of 7 criteria (Canvas, templates & content and Integrations, import & export). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The judges split by criterion, and the split is the answer. Miro leads security and deployment 7.2 to 6.0 and sovereignty 6.0 to 3.8, 6 to 0 on each, though its sovereignty verdict splits there: the San Francisco contracting party under California law versus the published data processing agreement with Dutch-law EU Standard Contractual Clauses and "EU residency on every plan." Mural's verdict names Tactivos under California law, its listed subprocessors in the United States, and regional residency as an Enterprise-plan, workspace-by-workspace option. Mural leads canvas and content 7.0 to 6.3, 4 judges to 0, and edges integrations and export 7.0 to 6.8 (1 lean, 5 ties). Facilitation (7.2 to 7.0), access and administration (7.5 to 7.3) and pricing transparency (5.5 to 5.0, 3 leans to 3 ties) run close. Weighted totals favor Miro judge by judge, from 6.4 to 6 (skeptic) to 7.3 to 6.2 (Microsoft 365 administrator).
Choose Miro if
You need an administrator switch that blocks AI features outright — Miro's security and deployment verdict records one, and the lean there is 6 to 0 for Miro.
Your works council or public-sector review asks for a published data processing agreement with Dutch-law EU Standard Contractual Clauses and 'EU residency on every plan' — both credited in Miro's verdict; those two judges' weighted totals read 6.6 to 6.1 and 6.4 to 5.9.
You run open workshops where guests join by QR code or link without creating an account — Miro's facilitation verdict credits this, 7.2 to 7.0.
You want SAML single sign-on with SCIM provisioning available from the Business plan — Miro's verdict records this, and access and administration reads 7.5 to 7.3.
Choose Mural if
Your team's output lives on the canvas itself — canvas and content reads 7.0 to 6.3, with 4 judges leaning Mural and 0 Miro.
Your planning runs through Jira — Mural's verdict documents a two-way Jira sync down to conflict handling, and integrations and export reads 7.0 to 6.8; we found no public information on an export format for Miro.
You want to start at no cost — Mural's pricing transparency verdict lists a Free plan at $0 USD for unlimited members, three editable murals at a time.
You require bring-your-own-key encryption — Mural's security and deployment verdict records a detailed bring-your-own-key setup.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Skeptic
Has seen a free plan with "unlimited members" that locks every board after the third, "EU data residency" that covers the database but not the AI, and an export that turns two years of workshops into a stack of PNGs. Reads that a product is "enterprise-grade" and asks who can open a board shared by link, whether the boards train anyone's model, what the export keeps — and what leaving would cost.
Miro
This judge's pick
Mural
Criterion by criterion
Canvas, templates & content
Miro
An infinite canvas with sticky notes and frames, 7,000+ templates, flowcharts through UML and sequence diagrams on a single board, and AI-generated slides are all on the record. We found no public information on search across all boards, documented object or participant limits for large boards, tables and kanban on the same board, or templates managed centrally for the organisation.
Mural
An infinite canvas with sticky notes, text, shapes, connectors, drawings, images, files and tables is on record, alongside hundreds of built-in templates, custom templates published to the workspace, and an AI suite that genuinely clusters, summarises, translates and generates mind maps and diagrams on named models. It stops short of the top level because we found no public information on search across boards, documented limits for large boards, or what the listed AI Terms actually say about data use.
Workshop facilitation & participation
Miro
Joining by QR code or link without an account, a timer, dot voting and polls, a private anonymous mode, Bring Everyone to Me, presentation mode through frames, breakout frames, locking of sections and a statement about enterprise accessibility standards are all documented. We found no published accessibility conformance report, no participant limit beyond 'up to 50 participants' for Engage activities on paid plans, and no export of vote results.
Mural
Summon-and-take-control, timer, voting, private mode, facilitator lock, hide-and-reveal and an outline for following along are available on every plan, visitors join by expiring link without an account, the board runs inside Teams, Zoom and Webex, and Enterprise guests can be granted the full facilitation set. We found no public information on participant limits per session, breakout areas, an export of voting results, or a published accessibility conformance report — accessibility shows up as best-practice and screen-reader articles instead.
Integrations, import & export
Miro
Named apps for Slack, Confluence, Jira and Google Workspace (the captured pages give different figures for the count — over 160 on one, 250+ on others), a REST API, Web SDK, Live Embed by iFrame, a marketplace, and documented Visio and Lucidchart import. The exit path is the weak link: the terms allow export 'using the export features described in the Documentation' within 30 days of term end and no captured page names a format, and we found no public information on two-way sync with Jira or webhooks.
Mural
The two-way Jira sync is documented down to conflict handling, with Jira as the declared source of truth; Linear, Asana and Rally also sync both ways, murals embed in Confluence, Notion and hundreds of sites via Embedly, and both an API and an embeddable-canvas SDK exist — though the API is in beta with an express disclaimer that general availability is not promised. The exit is the weak point: PowerPoint export is described, and we found no public information on export as PDF, image or a CSV of the notes, nor on webhooks or import from other whiteboards.
Sharing, permissions & administration
Miro
SAML SSO from the Business plan up, SCIM and just-in-time provisioning, Company/User/Content admin roles, classification labels, audit logs with SIEM integration on Enterprise, and Intelligent Guardrails that stop high-sensitivity boards being shared publicly are all on the record. We found no public information on domain capture, link expiry and password controls, or the transfer of a leaver's boards.
Mural
SAML single sign-on, SCIM provisioning with the identity provider as the single source of truth, company-wide shutdown of link sharing, guest domain restrictions, audit logs feeding SIEM, eDiscovery, retention controls, confidential rooms and board transfer when someone leaves are all documented. We found no public information on domain capture of existing accounts, legal hold, or data classification labels on boards.
Security, AI controls & deployment
Miro
TLS 1.3 in transit and 256-bit AES at rest are stated, with bring-your-own keys hosted in the customer's AWS account, AI subprocessors named with their region (Anthropic, United States), admin controls that can block Miro AI or MCP outright, annual independent penetration tests, and deletion on account closure stated as permanent. No on-premises or private-cloud edition appears anywhere we read, no works-council statement, and several of these controls — key management, classification, prompt blocking — are Enterprise paid add-ons.
Mural
Encryption in transit and at rest is stated, SOC 2 Type 2 and ISO 27001 are on record, and BYOK is documented in real depth — the customer's own AWS KMS key, revocation taking effect within fifteen minutes, and an explicit list of what is and is not covered. But we found no public information on an administrative switch for Mural AI, on a statement that boards do not train the models (the AI Terms are listed as a document, not shown), on deletion periods, or on any on-premises or private-cloud edition; the AI models are named while the captured subprocessor page lists hosting, database, analytics and support providers and no AI provider.
European sovereignty
Miro
AWS's EU region is available on every plan, the data processing agreement is published with EU Standard Contractual Clauses under Dutch law, subprocessors are listed with their regions, and ISO 27001 and SOC 2 are stated. But the contracting party is RealtimeBoard Inc. dba Miro of San Francisco under California law, and the named chain — Anthropic for AI, ElevenLabs for captions, Braze for email, Gainsight for support — sits in the United States, with the privacy policy warning that collected data may be transferred to and processed in the United States.
Mural
The contracting entity is Tactivos, Inc. dba Mural in San Francisco under California law, every listed subprocessor — hosting, production database, analytics, support, marketing — sits in the United States, and customer content defaults to North America, with regional residency an Enterprise-plan, workspace-by-workspace option. A downloadable data processing addendum and a subscribable subprocessor list are more transparency than a bare privacy policy, but we found no public information on any EU contracting entity, EU representative or EU hosting in the chain.
Pricing transparency
Miro
The self-serve tiers are public with their inclusions — Free at €0, Starter at €8/month per member, billed yearly, Business at €20/month per member, billed yearly, each mapped against AI credits, MCP calls, SSO and data residency. But the Enterprise tier is 'Custom pricing—from 30 members', the classification, key-management and AI-trust add-ons carry no figures, and we found no public information on the free plan's limits or how guests and viewers are counted.
Mural
The free plan is concrete — "$0 USD for unlimited members" with unlimited murals but only three editable at a time — and Business is public at "17.99 USD per member / month billed annually" with visitors included in every plan and unlimited external users spelled out. The enterprise tier is "Contact for pricing", the captured pricing pages give no figure for the Team+ tier or the rates of the Limited/Full Member model, and we found no public information on AI-credit pricing, minimum seats or contract term.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Miro higher: 3.5/5 against 3/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Miro and Mural store customer data?
Per the vendors’ own pages as captured — Miro: Default not stated; pages mention the EU, the US, Australia and Japan. Mural: its pages as captured do not say.
Do Miro and Mural have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.