As of 1 Nov 2026, the panel rates Miro 3.5/5 and Mural 3/5 in Online Whiteboard. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Miro scores higher on 5 of 7 criteria (European sovereignty, Security, AI controls & deployment, Pricing transparency, plus 2 more). Mural scores higher on 2 of 7 criteria (Canvas, templates & content and Integrations, import & export). Provenance — Miro: Rest of world; Mural: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The judges split by criterion, and the split is the answer. Miro leads security and deployment 7.2 to 6.0 and sovereignty 6.0 to 3.8, 6 to 0 on each, though its sovereignty verdict splits there: the San Francisco contracting party under California law versus the published data processing agreement with Dutch-law EU Standard Contractual Clauses and "EU residency on every plan." Mural's verdict names Tactivos under California law, its listed subprocessors in the United States, and regional residency as an Enterprise-plan, workspace-by-workspace option. Mural leads canvas and content 7.0 to 6.3, 4 judges to 0, and edges integrations and export 7.0 to 6.8 (1 lean, 5 ties). Facilitation (7.2 to 7.0), access and administration (7.5 to 7.3) and pricing transparency (5.5 to 5.0, 3 leans to 3 ties) run close. Weighted totals favor Miro judge by judge, from 6.4 to 6 (skeptic) to 7.3 to 6.2 (Microsoft 365 administrator).
Choose Miro if
You need an administrator switch that blocks AI features outright — Miro's security and deployment verdict records one, and the lean there is 6 to 0 for Miro.
Your works council or public-sector review asks for a published data processing agreement with Dutch-law EU Standard Contractual Clauses and 'EU residency on every plan' — both credited in Miro's verdict; those two judges' weighted totals read 6.6 to 6.1 and 6.4 to 5.9.
You run open workshops where guests join by QR code or link without creating an account — Miro's facilitation verdict credits this, 7.2 to 7.0.
You want SAML single sign-on with SCIM provisioning available from the Business plan — Miro's verdict records this, and access and administration reads 7.5 to 7.3.
Choose Mural if
Your team's output lives on the canvas itself — canvas and content reads 7.0 to 6.3, with 4 judges leaning Mural and 0 Miro.
Your planning runs through Jira — Mural's verdict documents a two-way Jira sync down to conflict handling, and integrations and export reads 7.0 to 6.8; we found no public information on an export format for Miro.
You want to start at no cost — Mural's pricing transparency verdict lists a Free plan at $0 USD for unlimited members, three editable murals at a time.
You require bring-your-own-key encryption — Mural's security and deployment verdict records a detailed bring-your-own-key setup.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Workshop Facilitator
Freelance facilitator and agile coach who runs three to four remote workshops a week for clients from car suppliers to city utilities, most of them with participants who have never used the tool and will not create an account. Builds the board the evening before from their own templates. Needs guests in by link, a timer, anonymous brainstorming, dot voting and a way to pull twenty people to the same frame, and a client who asks where the board is stored before the session starts.
Miro
This judge's pick
Mural
Criterion by criterion
Canvas, templates & content
Miro
The infinite canvas, sticky notes, frames and 7,000+ templates cover everything I build the evening before a session, and the diagram page (flowcharts, ERDs, UML), the mind-map templates and video/audio walkthroughs embedded on the board go well beyond basics. What holds me back from the top band is that search across boards, tables and kanban on the board, and stated limits for large boards are not described on the pages I read.
Mural
The infinite canvas carries sticky notes, text, shapes, connectors, images, files, tables, drawings and mind maps, with hundreds of built-in templates and my own templates published to the workspace on web, desktop and mobile apps — my evening-before prep is covered. Mural AI clusters, summarises, translates and generates ideas, flow charts and mind maps, with the models named. We found no public information on search across boards, kanban boards, or documented limits for very large boards.
Workshop facilitation & participation
Miro
This is nearly my whole kit list: people join by QR code or link with no installs and no account, there is a timer, dot voting, polls anyone can answer from a phone, a private anonymous mode, Bring Everyone to Me, live reactions and breakout frames, plus presentation mode through frames and locking of sections. The gaps to the next band are real for me: a voting-results export, a session agenda or facilitator panel and a published accessibility report are not described, and the only stated participant figure is Engage activities up to 50 participants on Business and Enterprise.
Mural
This is the heart of my working week: visitors join by a settable, expiring link without registering on every plan, and timer, voting, private mode, summon and facilitator lock are all listed as available on all plans. The board runs inside Teams, Zoom and Webex meetings, and help-centre articles cover the screen reader, keyboard shortcuts and accessible facilitation. We found no public information on stated participant limits per board or breakout areas.
Integrations, import & export
Miro
The REST API, Web SDK, live iFrame embed, a marketplace with private apps and a documented Visio and Lucidchart import give this a real ecosystem, with named Jira, Confluence, Slack and Microsoft 365 integrations. But no page I read names the export formats — only that customers may export their content using the export features in the documentation — and a Jira two-way sync and webhooks are not described, which matters when a client wants the workshop output handed over.
Mural
The Jira two-way sync is documented step by step — issues come in as cards, sticky notes become issues, Jira wins on conflict — and the canvas embed SDK, PowerPoint export and embedding into Confluence, Notion and hundreds of sites via Embedly cover the edges of a workshop's aftermath. The public API is described as beta with no guarantee of general release, and we found no public information on webhooks, an import from Mural or Mural-format boards, or a structured export of the notes.
Sharing, permissions & administration
Miro
SAML single sign-on on Business and Enterprise, SCIM with just-in-time provisioning, company/user/content admin roles, organisation-wide audit logs with SIEM integrations, sensitivity classification and automated retention are all documented, and departing employees lose access immediately. Domain capture, link expiry or password rules on shares, and what happens to a leaver's boards are not described on the captured pages.
Mural
SCIM provisioning is documented in detail with Microsoft Entra ID and Okta, link sharing can be switched off at workspace or company level, guest domains can be restricted, audit logs feed a SIEM such as Splunk, and murals transfer to a new owner when someone leaves. Two-factor authentication, IP allowlisting, confidential rooms and eDiscovery round out the enterprise set. We found no public information on domain capture of existing accounts or classification labels on boards.
Security, AI controls & deployment
Miro
TLS 1.3 in transit and 256-bit AES at rest are stated, encryption keys can sit in the customer's own AWS account as a paid add-on, and AI is genuinely controllable — administrator switch-off, choice of model providers, prompt blocking and AI audit logging — with Anthropic in the United States named as an AI subprocessor and a note that AI features may share limited data with Microsoft. Deletion is promised but without a stated period, and an on-premises or private-cloud edition, what managers can see of individual activity, and a works-council statement are not described.
Mural
Encryption in transit and at rest is stated, and BYOK with the customer's key in their own AWS KMS is documented down to the data types covered and a fifteen-minute revocation effect, alongside SOC 2 Type 2 and ISO 27001 claims. The AI models are named and AI Terms exist as a document. We found no public information on an administrative switch for the AI features, a statement that customer boards do not train AI models, stated deletion periods, a private-cloud or on-premises edition, or a works council statement.
European sovereignty
Miro
The contracting entity is RealtimeBoard Inc. dba Miro in San Francisco under California law, with an EU representative in Amsterdam and a Berlin-registered Miro DACH GmbH imprint; boards run on named AWS infrastructure with EU data residency included on every plan, though no page states which region hosts a new account by default. The subprocessor list is published and every provider named on the trust page — AWS, Anthropic, Braze, Gainsight, ElevenLabs — is in the United States, with the published data processing agreement relying on EU Standard Contractual Clauses under Dutch law plus Data Privacy Framework certification, and ISO 27001 and SOC 2 stated. European hosting is available and the chain is transparent, but the contracting party and the named processing chain sit on the US side, so this is the answer I would hand a client who asks where the board is stored: EU possible, US by company.
Mural
The contracting entity is Tactivos, Inc. dba Mural under California law, every subprocessor on the published list — hosting, database, analytics, support, email, AI profile data — is located in the United States, and regional data residency is an Enterprise-plan, workspace-by-workspace option with the United States remaining the default for all other plans. A downloadable data processing addendum referencing GDPR exists, but we found no public information on a European entity, representative or EU hosting. For the client who asks where the board is stored before the session starts, the captured pages point to the United States.
Pricing transparency
Miro
Free is €0, Starter €8/month per member billed yearly, Business €20/month per member billed yearly with 50 AI credits/member/month, Enterprise is "Custom pricing—from 30 members", and the plan matrix even lists MCP calls per day and which items are paid add-ons. But how guests and external participants are counted, the free plan's board limits, prices for the add-ons, and VAT treatment are not stated, so I cannot compute the annual cost of a workshop series with twenty non-account guests.
Mural
The free plan is spelled out — 0 USD for unlimited members with three editable murals at a time — and Business is quoted as 17.99 USD per member / month billed annually with unlimited external users, while VAT treatment, USD-only payment and thirty-day invoice terms are stated in the terms. The Enterprise tier is "Contact for pricing", we found no public information on a price for the Team+ tier, and AI credits and data residency are not separately priced.
Sovereignty, side by side
Dimension
Miro
Mural
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Miro higher: 3.5/5 against 3/5. Weighted by what each judge cares about, 6 of the 6 judges pick Miro and 0 pick Mural. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Miro or Mural European?
Miro is not European by provenance (Rest of world). Mural is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Miro and Mural store customer data?
Per the vendors’ own pages as captured — Miro: Default not stated; pages mention the EU, the US, Australia and Japan. Mural: its pages as captured do not say.
Do Miro and Mural have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.