SEO
Sitebulb
UK / wider Europe Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Sitebulb Ltd · sitebulb.com
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Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Sitebulb is a technical SEO audit tool (desktop and cloud editions) whose strengths and gaps sit far apart. Technical audit is the centre of gravity, scores clustering at 8-9: JavaScript rendering via headless Chrome, crawls to 500,000 URLs per audit on desktop and 10 million on Cloud, and canonical and robots-directive diagnosis detailed enough for a developer ticket. Reporting and API and data portability follow at 6-7 — a live Data Studio connector auto-updating dashboards, 271 columns of historical audit data pushed to Google Sheets, and a share file any other Sitebulb user can import. The gaps are sharp: keyword and content and rank and index data score 1-2, because the keyword figures shown are the customer's own Search Console data, not research. Sovereignty scores 0-2 — the published contracting entity is Sitebulb Limited, a UK company outside the EU, with no public information on hosting location or subprocessors. Pricing transparency scores 4-6: desktop is computable at $18/month for Lite, while Cloud is quoted as plans starting from £95/month and going up in excess of £20k/year.
Speaks for it
- Robots and canonical diagnosis consolidates directives across the HTML head, HTTP header and robots.txt, flagging the specific triggering rule per URL
- Crawl scale is documented — 10,000 URLs per audit on Lite, 500,000 on desktop raiseable to 2 million, 10 million on Cloud — with JavaScript rendering via headless Chrome
- A live Data Studio connector auto-updates dashboards on every crawl, and clients view them without a Sitebulb login
- Audit history travels with you — bulk CSV and XLSX exports across 271 columns, plus a share file any other Sitebulb user can import
- Desktop pricing is computable — Lite at $18/month, additional users at $11 per month, a 15% yearly discount, and a fully featured 14-day trial with no credit card required
Held against it
- Keyword capability is analysis of the customer's own Search Console data, and we found no public information on volumes, difficulty, intent classification or SERP feature data
- Rankings and clicks arrive through the Search Console connection, and we found no public information on proprietary rank tracking or a backlink index
- The published contracting entity is a UK company outside the EU, and we found no public information on hosting location, ownership or any subprocessor list
- Cloud is published as a span — plans starting from £95/month and going up in excess of £20k/year — with no public Pro tier price and the S3 export priced via sales contact, so a cloud invoice is not computable
- The documented programmatic surface is an MCP connection into Claude and ChatGPT, and we found no public information on a documented API with stated limits or per-endpoint costs
Best for
- You need deep technical auditing of large sites — 500,000 URLs per audit on desktop (raiseable to 2 million) and 10 million on Cloud — with JavaScript rendering via headless Chrome
- Your agency runs recurring client audits and wants portfolio dashboards with delta columns that clients view without a Sitebulb login
- You already own your performance data in Search Console and want it blended into audit views rather than buying keyword research
- You want audit history to leave with you — bulk exports across 271 columns and share files any other Sitebulb user can import
Avoid if
- You need keyword research — search volumes, difficulty or intent classification — rather than reporting on your own Search Console data
- You want rank tracking or backlink data independent of Google; the ranking views shown arrive through the Search Console connection
- Your procurement requires an EU-based contracting entity; the published entity is Sitebulb Limited, a UK company outside the EU
- You need a predictable annual cloud invoice; Cloud is quoted as plans starting from £95/month and going up in excess of £20k/year, with the S3 export priced via sales contact
The scores
Crawling & technical audit
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How this is scored
Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.
0 — No site crawler; the product is keyword data only.
3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.
5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.
8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.
10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.
The In-House SEO Lead
This is the core of the product and it shows: 300+ prioritised hints with built-in education, headless-Chrome JavaScript rendering, scheduled daily-to-monthly crawls at real scale (500,000 URLs per audit on desktop, up to 10 million on Cloud), and canonical and robots-directive diagnosis detailed enough to become a developer ticket. Search Console integration layers real query data onto audits and audit comparisons track whether fixes landed between snapshots. We found no public information on log-file or crawl-budget analysis, which is the gap that matters for a site our size. 1 2 3 4 7 8
The Agency Owner
This is the core product and it shows: Cloud crawls to 10m URLs with JavaScript rendering via headless Chrome, 300+ hints described as automatically checked and prioritised, and genuinely diagnostic indexation work — non-self-referential canonicals, the specific robots.txt rule behind every affected URL, and eleven indexing directives reported. Structured Data and Performance reports are Pro-licensed and audit comparisons exist between crawls; I found no public information on log-file analysis or crawl budget analysis, which is what keeps it short of the top. 1 2 3 4 7 8
The Technical SEO
Crawling at genuine scale with JavaScript rendering through headless Chrome at no extra cost, scheduled daily, weekly or monthly crawls up to 10m URLs on the cloud edition, and indexation diagnosed rather than listed — non-self-referential canonicals, robots directives consolidated across HTML head, HTTP header and robots.txt with conflicts flagged, and full indexable-state categorisation. Audit Comparisons plus delta columns since the previous audit catch regressions between crawls, a Response vs Render report surfaces rendering differences, and hints carry prioritisation with built-in education. We found no public information on log-file analysis or crawl budget treatment, and the captured pages never state that prioritisation is by traffic impact rather than severity. 1 2 3 4 7 8 10
The Content Strategist
This is the product's centre of gravity and it shows: 300+ hints checked and prioritised with built-in education, JavaScript rendering via headless Chrome, scheduled daily-to-monthly crawls at up to 500,000 URLs on desktop and ten million in the cloud, and Search Console integration that layers real Google performance data into the audit. Canonical diagnosis, robots directives checked across the head, HTTP header and robots.txt for conflicts, an Indexability report with granular indexing rules, and structured-data and hreflang reports push it past the middle of the scale, with audit comparisons and a 'Response vs Render' view edging toward genuinely diagnostic territory. We found no public information on crawl-budget analysis or on tying regressions between crawls to the deploy that caused them. 1 2 3 4 6 7 8 10
The Data Analyst
Crawl scale is documented and real: up to 10 million URLs per audit in the cloud edition, a 500,000-URL desktop default raiseable to 2 million, JavaScript rendering through headless Chrome, and daily, weekly or monthly scheduling. Diagnosis runs deep — non-self-referential canonicals, robots directives consolidated across the HTML head, HTTP header and robots.txt with the specific triggering rule per URL, structured-data and hreflang reports, audit comparisons between crawls, and a Response vs Render report. We found no public information on log-file analysis or prioritisation tied to traffic impact, which is what the top of this scale asks for. 1 2 4 7 8 10
The Skeptic
Every limit I look for is stated and checkable: 10,000 URLs on Lite, 500,000 default with a documented raise to 2 million, 10 million on Cloud, a 10-second TTFB default, configurable render timeout and threads — with JavaScript rendering via headless Chrome and daily, weekly or monthly scheduling. Canonical and robots diagnosis goes deep — non-self-referential canonicals, canonicals pointing at noindexed URLs, conflicting robots declarations across head, header and robots.txt — alongside structured-data validation on Pro and audit comparisons to catch regressions between crawls. We found no public information on log-file analysis, crawl-budget analysis, or the basis on which the 300+ prioritised hints are ranked. 1 2 3 4 7 8
Keyword research & content guidance
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How this is scored
Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.
0 — A keyword list with volumes from one source and no intent or difficulty signal.
3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.
5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.
8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.
10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.
The In-House SEO Lead
Everything keyword-shaped here is my own Search Console data re-cut — brand vs non-brand, device splits, performance by HTML template, clicks and CTR by position — useful for monthly reporting but not keyword research. We found no public information on proprietary volumes, difficulty, intent classification or SERP-feature data for any market, German included, and content guidance stops at a duplicate content check and a spell checker. 2 5 6
The Agency Owner
The keyword report is my own Search Console data visualised well — brand vs non-brand split, device segmentation, clicks and CTR by position, keyword performance by HTML template — which is analysis of what I already rank for, not research. We found no public information on keyword discovery, volumes, difficulty, intent classification, SERP feature data, or any German-language database; I would still need a second tool to win a pitch. 5 6
The Technical SEO
Every keyword capability shown is analysis of the customer's own Google Search Console data — brand versus non-brand splits, device segmentation, clicks and CTR mapped against position for the top 10, and performance broken down by HTML template in a configurable data explorer. We found no public information on keyword discovery, search volumes, difficulty, intent classification or SERP feature analysis, and nothing on German-language keyword data in particular. 5 6
The Content Strategist
Everything keyword-shaped here is the customer's own Search Console data, sliced by device, brand versus non-brand and HTML template — genuinely useful for seeing which templates own which terms, with a clicks-and-CTR-by-position chart for the top 10 rankings — but it is analysis of what you already rank for, not research. We found no public information on keyword discovery, volumes, difficulty or intent classification, SERP feature data, German-language coverage, or any topic clustering, content briefs or cannibalisation detection. 5 6
The Data Analyst
The keyword material documented is analysis of the customer's own Search Console data — brand versus non-brand segmentation, desktop, mobile and tablet splits, a clicks-and-CTR-by-position chart for the top ten, and a breakdown by HTML template, blendable with crawl data in a configurable explorer. We found no public information on keyword discovery, volumes, difficulty, intent classification, SERP feature analysis or German-language keyword data. This is reporting on data the customer already owns, not research. 5 6
The Skeptic
Every keyword figure in this product is the customer's own Search Console data re-cut inside an audit — brand versus non-brand, device splits, template breakdowns — and we found no public information on keyword volumes, difficulty, intent classification, SERP feature analysis, or any German-language keyword database of the vendor's own. Content guidance amounts to duplicate content detection and a spell checker. This is reporting on data you already own, not research. 2 5 6
Rank tracking & index quality
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How this is scored
The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.
0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.
3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.
5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.
8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.
10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.
The In-House SEO Lead
There is no proprietary ranking or backlink data to hold to account: every ranking view in the captured pages is Search Console data pulled in at audit time, with device segmentation as the only granularity. For a second opinion I can defend when the numbers disagree with Search Console, we found no public information on any data of the vendor's own. 5 6
The Agency Owner
The index quality half is deep — every URL sorted into Indexable and Not Indexable, robots directives consolidated across three locations with conflicts flagged — but rankings and clicks arrive through the Search Console connection rather than any proprietary dataset. I found no public information on a backlink index, on proprietary rank tracking, or on a stated update frequency for ranking data, so there is nothing here for the vendor to be accountable for beyond their crawler. 5 6 7 8
The Technical SEO
Ranking performance appears only through the customer's own Search Console connection (desktop, mobile and tablet), so we found no public information on rankings the vendor collects themselves — no update frequency, accuracy methodology or location granularity attributable to the tool. We also found no public information on a backlink index of any size or refresh cadence. 2 5 6
The Content Strategist
Rankings appear only as Search Console-derived views with desktop, mobile and tablet splits, and we found no public information on any proprietary rank tracking, backlink index, update frequency or data collection methodology. What the vendor does document about its own data is crawl-based index quality in real depth — indexable versus non-indexable categorisation, canonical diagnosis down to duplicate declarations and canonicals pointing at noindexed URLs, and every robots.txt-affected URL with the triggering rule. 5 6 7 8
The Data Analyst
We found no public information on proprietary rank tracking or a backlink index; the ranking and click views shown are Search Console data presented with device splits and position mapping. Since the vendor appears to collect none of this data itself, there is no methodology, update frequency or index size to be accountable for. The index-quality work that is evidenced is indexability diagnosis of the customer's own site, which sits under the audit criterion. 5 6 7
The Skeptic
We found no public information on a proprietary ranking index or any backlink index; the vendor's own export guide describes blending audit data with other sources for 'keyword, rankings or backlink data', which tells you where those live. Rankings shown are Search Console performance with desktop, mobile and tablet and brand segmentation, and the collection method — a Search Console connection with keyword analysis enabled — is documented. The pages make no proprietary-data claims to hold the vendor to: no index size, no freshness cadence, no methodology. 5 6 10
Reporting, integrations & API
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How this is scored
Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.
0 — On-screen views only; export is a manual CSV and there is no API.
3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.
5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.
8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.
10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.
The In-House SEO Lead
The data-out story is strong: a live Data Studio connector with pre-built single-site and multi-client portfolio templates, dashboards clients can view without a Sitebulb login, automated historical pushes to Google Sheets, and S3-compatible export beyond the 1M-row standard limit, plus an MCP connector into Claude and ChatGPT. We found no public information on a documented API with stated limits or per-endpoint costs, or on white-label branding, and the S3 export is an add-on on certain Cloud plans via sales contact. 1 9 10 12 11
The Agency Owner
This is the agency story: a multi-project template pulling my whole client portfolio into one dashboard with delta columns per audit, clients viewing Data Studio reports without needing a Sitebulb login, 271 columns of historical audit data auto-pushed to Sheets, and S3 export past the 1M-row standard limit. The gap is the API — beyond the MCP hook into Claude and ChatGPT I found no public information on a documented API with stated limits — and the S3 route sits behind contact sales on certain Cloud plans only. 1 2 9 10 12
The Technical SEO
The output side is genuinely strong for agencies: customised PDF reports, a live Data Studio connector that refreshes dashboards on every crawl, pre-built single-site and portfolio templates with delta columns, client dashboards shareable without a Sitebulb login, Google Sheets auto-export appending 271 columns of historical audit data, and automated export to S3-compatible storage. Beyond an MCP connection into Claude and ChatGPT, however, we found no public information on a documented API with stated limits or per-endpoint costs. 1 2 9 10 12
The Content Strategist
The reporting chain is strong for agencies: customised PDF reports, a live Data Studio connector that refreshes dashboards on every crawl, client dashboards viewable without a Sitebulb login, multi-client portfolio templates with deltas since the previous audit, and automated S3 exports. What holds it back is the programmatic side — the MCP that pulls crawl data into Claude and ChatGPT is evidenced, but we found no public information on a documented API with stated limits or per-endpoint costs, and the S3 export sits behind a contact-sales add-on on certain Cloud plans. 1 2 9 10 12
The Data Analyst
Data-out is strong where it counts: a live Data Studio connector that refreshes dashboards on every crawl, automated pushes of the full historical audit dataset — 271 columns covering every metric — into Google Sheets, multi-project portfolio dashboards clients can view without a login, and automated CSV delivery to S3-compatible storage past the one-million-row standard cap. The S3 route is an add-on on certain cloud plans through sales contact, and we found no public information on a documented HTTP API, its limits or per-endpoint costs — the connector into Claude and ChatGPT is the only programmatic surface shown. The warehouse path is S3 and Sheets rather than an API a team builds on. 1 9 10 12 11
The Skeptic
The out-of-the-box reporting is real: a live Data Studio connector with per-crawl dashboard updates, automated Google Sheets pushes that append a row per audit, a 271-column historical export, portfolio dashboards clients can view without a Sitebulb login, and S3 export on certain Cloud plans. But we found no public information on a REST API, its rate limits, or per-endpoint costs — the only programmatic surface documented is an MCP hook for Claude and ChatGPT — and the S3 export itself is a sales contact rather than a published price. 1 2 9 10 12
Data portability & exit
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How this is scored
Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.
0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.
3 — CSV export of current views only, with historical data capped or unavailable in bulk.
5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.
8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.
10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.
The In-House SEO Lead
History is genuinely portable: bulk export of historical audit data covering all 271 metrics in CSV and XLSX, whole-audit share files importable by any other user, machine-to-machine project transfer, and automated export folders that run alongside scheduled audits. The S3 path above the 1M-row cap is a sales-contact add-on on certain plans, and we found no public information on a retention period or grace window for the archive after cancellation — that is what separates this from an exit designed for. 10 12 11
The Agency Owner
History is genuinely portable — bulk exports of historical audit data covering every metric, an audit share file any other Sitebulb user can import in full, automatic exports to a local folder or a shared drive like Dropbox, and desktop project transfer between machines, with the desktop edition keeping the data on my own hardware. I found no public information on retention of cloud data after cancellation, and the bigger-than-1M-row S3 export is a sales conversation rather than a published entitlement. 10 12 11
The Technical SEO
Crawl history travels with the customer: bulk CSV and XLSX exports cover every audit metric including the historical series, automated to a local folder, cloud drive or Google Sheet on every scheduled crawl, and a share file lets any other user import the entire audit. The S3 route beyond the 1M rows of the standard export is limited to certain Cloud plans through a sales contact, and we found no public information on any retention period after cancellation. 10 12 11
The Content Strategist
Exit is unusually well served here: bulk export of the full historical audit data across all 271 metrics as CSV and XLSX, exports auto-saved to a folder or shared drive on every scheduled crawl, S3 exports that go beyond the one-million-row standard limit, and a share file containing the entire audit that any other Sitebulb user can import, plus project transfer between machines. The gaps are that the S3 route is a priced add-on gated to certain Cloud plans, and we found no public information on a retention period after cancellation or on API access sufficient to mirror the archive continuously. 10 12 11
The Data Analyst
History does leave with the customer: bulk exports of historical audit data in CSV and XLSX, automatic saving of export files to a local folder or shared cloud drive, a share file that packages the entire audit for import by any other user, and project transfer between machines. The S3 export covers big sites — all internal URLs with their data columns — but it is gated to certain cloud plans via a sales conversation, and we found no public information on retention or a grace period after cancellation. The standard export routes shown carry no credit metering, which holds this above the middle. 10 12 11
The Skeptic
Exports are bulk and unmetered: CSV and multi-sheet XLSX across 271 columns described as every metric, historical audit data exportable, automated delivery to a local folder or cloud drive, project transfer between machines, and a share file that gives any other user the entire audit. The catches are scale and price: standard exports stop at 1 million rows, and the S3 route past that is limited to certain Cloud plans via a sales contact. We found no public information on retention after cancellation, and nothing in the captured pages describes a way to mirror the archive continuously. 10 12 11
European sovereignty
panel opinion
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How this is scored
Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.
3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.
5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.
10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.
The In-House SEO Lead
The contracting entity is Sitebulb Limited, a UK company at an address in Kent, Company No. 12125600 — outside the EU for procurement purposes. We found no public information on hosting location, data residency, ownership or any subprocessor list on the captured pages. 2 3
The Agency Owner
The contracting entity is Sitebulb Limited of Biddenden, Kent, with a UK company number, and I found no public information on cloud hosting location, ownership, or any subprocessor list. The desktop edition at least crawls on my own machines and saves export files locally, which keeps client crawl data in my hands, but on the published evidence the contracting chain is not European. 1 2 3 11
The Technical SEO
The contracting entity is Sitebulb Limited, a UK company (Company No. 12125600, Biddenden, Kent) outside the EU, with crawls running on unnamed cloud servers. We found no public information on where cloud crawl data is hosted, on the infrastructure provider, or on any subprocessor list. 1 2 3
The Content Strategist
The contracting entity is published and transparent — Sitebulb Limited of Biddenden, Kent, company number 12125600 — but the United Kingdom sits outside the EU, and the tool's integrations run through Google Search Console and Google Analytics. We found no public information on where account or crawl data is hosted, on any subprocessor list, or on safeguards for that Google chain, which lands this near the bottom of the scale with only the published legal identity as a saving grace. 1 3 6
The Data Analyst
The contracting entity is Sitebulb Limited, a UK company (Company No. 12125600, Biddenden, Kent), which sits outside the EU; we found no public information on hosting location, data residency or any subprocessor list. For a tool that mainly holds the customer's own crawl strategy rather than personal data the stakes are lower, but nothing captured evidences where cloud crawl data physically sits. 2 3
The Skeptic
The contracting entity is plainly published — Sitebulb Limited of Biddenden, Kent, company number 12125600 — but that jurisdiction is the UK, outside the EU, and we found no public information on hosting location, ownership, or any named subprocessor despite the tool ingesting Google Analytics and Search Console data. Every question a sovereignty review would ask is answered with silence. 2 3
Pricing transparency
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How this is scored
The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.
0 — No public prices at all; every tier is a sales conversation.
3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.
5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.
8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.
10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.
The In-House SEO Lead
Desktop is legible: Lite at $18/month with 10,000 URLs per audit, an extra user at $11 per month, a 15% yearly discount and stated payment terms, though we found no public figure for the Pro plan itself. Cloud is the problem — "plans starting from £95/month, and going up in excess of £20k/year" with no tier ladder visible — the S3 export add-on is contact-sales only, and we found no public information on VAT treatment, so a cloud invoice is not computable from the captured pages. 1 2 12
The Agency Owner
Desktop pricing is refreshingly computable — Lite at $18 /month with 10,000 URLs per audit, additional users at a stated $11 per month, 15% off yearly, payment methods and the invoice-for-yearly-only rule all public — and a published per-seat number is exactly what I need to rebill a growing team. Cloud, which is what forty client sites actually needs, is published only as a span from £95/month to in excess of £20k/year, the S3 export add-on is contact sales (a margin problem in my world), and we found no public information on VAT treatment or minimum term, so the real annual invoice is not derivable. 1 2 12
The Technical SEO
Headline prices and the main crawl limits are public — Lite at $18 /month with 10,000 URLs per audit, an additional Pro user at $11 per month, 15% off yearly plans, and Cloud plans "starting from £95/month". But the Cloud ladder is otherwise resolved only as going "up in excess of £20k/year for big teams", we found no public information on a Pro tier price, the S3 export add-on is priced through a sales contact, and we found no public information on VAT treatment — so a realistic annual invoice is not computable. 1 2 12
The Content Strategist
The desktop plans are close to fully computable: Lite at $18 /month for one user and 10,000 URLs per audit, Pro at 500,000 URLs per audit, an additional user at $11 per month, a stated 15% yearly discount and published payment terms including purchase order on yearly plans. Cloud pricing starts at £95/month and reaches 'in excess of £20k/year' for big teams, with the tiers between those points not itemised on the public pages, and the S3 export feature priced only via sales contact; we found no public information on VAT treatment or overage rates. 2 12
The Data Analyst
Desktop is computable from public pages: Lite at $18 /month with 10,000 URLs per audit and one user, Pro at 500,000 URLs with additional users at $11 per month, a stated 15% yearly discount, and card, PayPal or invoice-on-yearly payment. The cloud edition is quoted only as plans 'starting from £95/month, and going up in excess of £20k/year', and the S3 export is priced through sales contact. We found no public information on VAT treatment or minimum terms, so a cloud buyer's annual invoice is not derivable from the captured pages. 2 12
The Skeptic
The holdable parts: Lite at $18/month with 10,000 URLs per audit, additional users at $11 per month, the Pro URL limit of 500,000 raiseable to 2 million, a 15% yearly discount, and payment terms including purchase order for yearly plans. The parts that make the invoice unknowable: we found no public information on the Pro tier's own price, and Cloud is quoted only as 'plans starting from £95/month' rising 'in excess of £20k/year' — a spread, not a computable bill — while the S3 export add-on is a sales conversation and VAT treatment goes unstated. 1 2 12
European sovereignty — proven facts
0 of 4 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined | — | uncited Report an error |
|---|---|---|---|
| Ownership | Not determined | — | uncited Report an error |
| Data residency | Not determined | — | uncited Report an error |
| Subprocessors | Not determined ⚠ unverified | — | uncited Report an error |
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 2 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Subprocessors. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- We found no public information on compliance on the pages we read (sitebulb.com, sitebulb.com/pricing, sitebulb.com/features/automated-website-crawling, support.sitebulb.com/en/articles/9491746-understanding-sitebulb-crawl-speed, sitebulb.com/product/keywords, support.sitebulb.com/en/articles/9857464-keywords-report and 6 more). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
- 29 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 22 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 9 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 6 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (12)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 2 Sep 2026 Details →
- 2 Pricing sitebulb.com Checked 5 Oct 2026 +2 earlier captures: 11 Sep 2026, 2 Sep 2026 Details →
- 3 Crawling & technical audit — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
- 4 Crawling & technical audit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
- 5 Keyword research & content guidance — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
- 6 Keyword research & content guidance — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
- 7 Rank tracking & index quality — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
- 8 Rank tracking & index quality — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
- 9 Reporting, integrations & API — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
- 10 Reporting, integrations & API — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
- 11 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
- 12 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →