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SEO

Sitebulb

UK / wider Europe Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Sitebulb Ltd · sitebulb.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The In-House SEO Lead

Weighted verdict

Owns organic traffic for one large German site and reports on it monthly. Wants German-language keyword data that is not an afterthought, rankings she can defend when they disagree with Search Console, and audit findings specific enough to become a developer ticket.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The In-House SEO Lead

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The In-House SEO Lead

This is the core of the product and it shows: 300+ prioritised hints with built-in education, headless-Chrome JavaScript rendering, scheduled daily-to-monthly crawls at real scale (500,000 URLs per audit on desktop, up to 10 million on Cloud), and canonical and robots-directive diagnosis detailed enough to become a developer ticket. Search Console integration layers real query data onto audits and audit comparisons track whether fixes landed between snapshots. We found no public information on log-file or crawl-budget analysis, which is the gap that matters for a site our size. 1 2 3 4 7 8

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The In-House SEO Lead

Everything keyword-shaped here is my own Search Console data re-cut — brand vs non-brand, device splits, performance by HTML template, clicks and CTR by position — useful for monthly reporting but not keyword research. We found no public information on proprietary volumes, difficulty, intent classification or SERP-feature data for any market, German included, and content guidance stops at a duplicate content check and a spell checker. 2 5 6

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The In-House SEO Lead

There is no proprietary ranking or backlink data to hold to account: every ranking view in the captured pages is Search Console data pulled in at audit time, with device segmentation as the only granularity. For a second opinion I can defend when the numbers disagree with Search Console, we found no public information on any data of the vendor's own. 5 6

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The In-House SEO Lead

The data-out story is strong: a live Data Studio connector with pre-built single-site and multi-client portfolio templates, dashboards clients can view without a Sitebulb login, automated historical pushes to Google Sheets, and S3-compatible export beyond the 1M-row standard limit, plus an MCP connector into Claude and ChatGPT. We found no public information on a documented API with stated limits or per-endpoint costs, or on white-label branding, and the S3 export is an add-on on certain Cloud plans via sales contact. 1 9 10 12 11

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The In-House SEO Lead

History is genuinely portable: bulk export of historical audit data covering all 271 metrics in CSV and XLSX, whole-audit share files importable by any other user, machine-to-machine project transfer, and automated export folders that run alongside scheduled audits. The S3 path above the 1M-row cap is a sales-contact add-on on certain plans, and we found no public information on a retention period or grace window for the archive after cancellation — that is what separates this from an exit designed for. 10 12 11

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The In-House SEO Lead

The contracting entity is Sitebulb Limited, a UK company at an address in Kent, Company No. 12125600 — outside the EU for procurement purposes. We found no public information on hosting location, data residency, ownership or any subprocessor list on the captured pages. 2 3

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Pricing transparency

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The In-House SEO Lead

Desktop is legible: Lite at $18/month with 10,000 URLs per audit, an extra user at $11 per month, a 15% yearly discount and stated payment terms, though we found no public figure for the Pro plan itself. Cloud is the problem — "plans starting from £95/month, and going up in excess of £20k/year" with no tier ladder visible — the S3 export add-on is contact-sales only, and we found no public information on VAT treatment, so a cloud invoice is not computable from the captured pages. 1 2 12

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined — uncited Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 2 Sep 2026 Details →
  2. 2 Pricing sitebulb.com Checked 5 Oct 2026 +2 earlier captures: 11 Sep 2026, 2 Sep 2026 Details →
  3. 3 Crawling & technical audit — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  4. 4 Crawling & technical audit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  5. 5 Keyword research & content guidance — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  6. 6 Keyword research & content guidance — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  7. 7 Rank tracking & index quality — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  8. 8 Rank tracking & index quality — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  9. 9 Reporting, integrations & API — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  10. 10 Reporting, integrations & API — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  11. 11 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
  12. 12 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →