SEO

Sitebulb

UK / wider Europe Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Sitebulb Ltd · sitebulb.com

An AI-assisted analysis of public evidence — not a hands-on test.

Every score, rationale and verdict on this page is AI-generated. Every claim cites the source it was read from. Nothing here is a human star review — and no score can be bought. How scores are made →

Method and versions

The In-House SEO Lead v1.0 · The Agency Owner v1.0 · The Technical SEO v1.0 · The Content Strategist v1.0 · The Data Analyst v1.0 · The Skeptic v1.0 · rubric v1 · evaluated 5 Oct 2026

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Read this page as one judge. Each weighs the same scores by what they care about.

The Technical SEO

Weighted verdict

Lives in crawl data and log files. Wants JavaScript rendering, crawl budget analysed, indexation diagnosed rather than listed, and regressions caught between crawls. Treats an issue list sorted by count rather than by traffic impact as busywork.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Technical SEO

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The Technical SEO

Crawling at genuine scale with JavaScript rendering through headless Chrome at no extra cost, scheduled daily, weekly or monthly crawls up to 10m URLs on the cloud edition, and indexation diagnosed rather than listed — non-self-referential canonicals, robots directives consolidated across HTML head, HTTP header and robots.txt with conflicts flagged, and full indexable-state categorisation. Audit Comparisons plus delta columns since the previous audit catch regressions between crawls, a Response vs Render report surfaces rendering differences, and hints carry prioritisation with built-in education. We found no public information on log-file analysis or crawl budget treatment, and the captured pages never state that prioritisation is by traffic impact rather than severity. 1 2 3 4 7 8 10

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The Technical SEO

Every keyword capability shown is analysis of the customer's own Google Search Console data — brand versus non-brand splits, device segmentation, clicks and CTR mapped against position for the top 10, and performance broken down by HTML template in a configurable data explorer. We found no public information on keyword discovery, search volumes, difficulty, intent classification or SERP feature analysis, and nothing on German-language keyword data in particular. 5 6

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The Technical SEO

Ranking performance appears only through the customer's own Search Console connection (desktop, mobile and tablet), so we found no public information on rankings the vendor collects themselves — no update frequency, accuracy methodology or location granularity attributable to the tool. We also found no public information on a backlink index of any size or refresh cadence. 2 5 6

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The Technical SEO

The output side is genuinely strong for agencies: customised PDF reports, a live Data Studio connector that refreshes dashboards on every crawl, pre-built single-site and portfolio templates with delta columns, client dashboards shareable without a Sitebulb login, Google Sheets auto-export appending 271 columns of historical audit data, and automated export to S3-compatible storage. Beyond an MCP connection into Claude and ChatGPT, however, we found no public information on a documented API with stated limits or per-endpoint costs. 1 2 9 10 12

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The Technical SEO

Crawl history travels with the customer: bulk CSV and XLSX exports cover every audit metric including the historical series, automated to a local folder, cloud drive or Google Sheet on every scheduled crawl, and a share file lets any other user import the entire audit. The S3 route beyond the 1M rows of the standard export is limited to certain Cloud plans through a sales contact, and we found no public information on any retention period after cancellation. 10 12 11

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The Technical SEO

The contracting entity is Sitebulb Limited, a UK company (Company No. 12125600, Biddenden, Kent) outside the EU, with crawls running on unnamed cloud servers. We found no public information on where cloud crawl data is hosted, on the infrastructure provider, or on any subprocessor list. 1 2 3

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Pricing transparency

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The Technical SEO

Headline prices and the main crawl limits are public — Lite at $18 /month with 10,000 URLs per audit, an additional Pro user at $11 per month, 15% off yearly plans, and Cloud plans "starting from £95/month". But the Cloud ladder is otherwise resolved only as going "up in excess of £20k/year for big teams", we found no public information on a Pro tier price, the S3 export add-on is priced through a sales contact, and we found no public information on VAT treatment — so a realistic annual invoice is not computable. 1 2 12

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Legal entity	Not determined	—	uncited Report an error
Ownership	Not determined	—	uncited Report an error
Data residency	Not determined	—	uncited Report an error
Subprocessors	Not determined ⚠ unverified	—	uncited Report an error

Where this could be wrong

Evidence ages. The oldest capture behind this page is from 2 Sep 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
Weak sourcing — Subprocessors. Not confirmed on the vendor’s own pages as captured.
AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

We found no public information on compliance on the pages we read (sitebulb.com, sitebulb.com/pricing, sitebulb.com/features/automated-website-crawling, support.sitebulb.com/en/articles/9491746-understanding-sitebulb-crawl-speed, sitebulb.com/product/keywords, support.sitebulb.com/en/articles/9857464-keywords-report and 6 more). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
29 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
22 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
9 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
6 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown. Know more? Tell us
6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

1 Vendor homepage sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 2 Sep 2026 Details →
2 Pricing sitebulb.com Checked 5 Oct 2026 +2 earlier captures: 11 Sep 2026, 2 Sep 2026 Details →
3 Crawling & technical audit — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
4 Crawling & technical audit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
5 Keyword research & content guidance — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
6 Keyword research & content guidance — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
7 Rank tracking & index quality — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
8 Rank tracking & index quality — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
9 Reporting, integrations & API — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
10 Reporting, integrations & API — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
11 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
12 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →