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SEO

Sitebulb

UK / wider Europe Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Sitebulb Ltd · sitebulb.com

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Read this page as one judge. Each weighs the same scores by what they care about.

The Data Analyst

Weighted verdict

Wants the numbers in the warehouse, not in a PDF. Cares about a documented API with published credit costs, bulk historical export, and whether three years of ranking history leaves with the customer or dies with the subscription.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Data Analyst

Crawling & technical audit

How this is scored

Site crawling at real scale: what the crawler finds, how deeply it checks, whether Core Web Vitals and indexation problems are diagnosed rather than merely listed.

0 — No site crawler; the product is keyword data only.

3 — A crawler with a low page cap that reports broken links and missing tags, with no prioritisation and no rendering of JavaScript.

5 — Scheduled crawls at a stated page limit, JavaScript rendering, issue categories with severity, and Core Web Vitals pulled per template.

8 — Log-file or Search Console integration to compare what the crawler sees against what Google fetched, indexation and canonical diagnosis, structured-data validation, and issues prioritised by traffic impact rather than count.

10 — The audit is diagnostic rather than a list: crawl budget analysed, rendering differences surfaced, regressions detected between crawls with the deploy that caused them inferrable, and remediation guidance specific enough for a developer ticket.

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The Data Analyst

Crawl scale is documented and real: up to 10 million URLs per audit in the cloud edition, a 500,000-URL desktop default raiseable to 2 million, JavaScript rendering through headless Chrome, and daily, weekly or monthly scheduling. Diagnosis runs deep — non-self-referential canonicals, robots directives consolidated across the HTML head, HTTP header and robots.txt with the specific triggering rule per URL, structured-data and hreflang reports, audit comparisons between crawls, and a Response vs Render report. We found no public information on log-file analysis or prioritisation tied to traffic impact, which is what the top of this scale asks for. 1 2 4 7 8 10

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Keyword research & content guidance

How this is scored

Keyword discovery, intent classification, SERP feature analysis and on-page guidance — judged on the depth of the German-language data as much as the English.

0 — A keyword list with volumes from one source and no intent or difficulty signal.

3 — Volume and difficulty for major markets, with thin or stale German data and no SERP feature detail.

5 — Keyword research with volume, difficulty and intent across German and other EU markets, SERP feature presence, and basic on-page recommendations.

8 — Topic clustering, competitor gap analysis, SERP composition tracked over time, content briefs with entity coverage, and cannibalisation detection.

10 — Research and guidance close the loop: opportunity sized against realistic traffic, content scored against what currently ranks rather than against a keyword density heuristic, and recommendations that reference the specific pages in the customer's own site.

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The Data Analyst

The keyword material documented is analysis of the customer's own Search Console data — brand versus non-brand segmentation, desktop, mobile and tablet splits, a clicks-and-CTR-by-position chart for the top ten, and a breakdown by HTML template, blendable with crawl data in a configurable explorer. We found no public information on keyword discovery, volumes, difficulty, intent classification, SERP feature analysis or German-language keyword data. This is reporting on data the customer already owns, not research. 5 6

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Rank tracking & index quality

How this is scored

The proprietary data: ranking accuracy and frequency, backlink index size and freshness. Scored on what the vendor documents about their own data, because nothing here can be verified from outside.

0 — Rankings and backlinks with no stated update frequency, no country or device granularity, and no documentation of how either is collected.

3 — Weekly rankings for one country and device, a backlink index with no stated refresh cadence or size.

5 — Daily rankings with country, language and device selection, local results, and a backlink index with a documented crawl frequency.

8 — Rankings at stated frequency across many locations including city-level, SERP feature attribution, backlink index size and refresh published, lost-and-found link detection, and historical data retained for the life of the account.

10 — The vendor is accountable for their own data: methodology documented, index size and freshness published and updated, historical rankings retained and exportable in full, and discrepancies against Search Console explained rather than hidden.

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The Data Analyst

We found no public information on proprietary rank tracking or a backlink index; the ranking and click views shown are Search Console data presented with device splits and position mapping. Since the vendor appears to collect none of this data itself, there is no methodology, update frequency or index size to be accountable for. The index-quality work that is evidenced is indexability diagnosis of the customer's own site, which sits under the audit criterion. 5 6 7

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Reporting, integrations & API

How this is scored

Getting the data out and in front of someone: dashboards, white-label reporting for agencies, Search Console and analytics integration, and an API a team can build on.

0 — On-screen views only; export is a manual CSV and there is no API.

3 — Scheduled PDF reports and CSV export, one analytics integration, no API worth building against.

5 — Customisable dashboards, scheduled reports, Search Console and analytics integration, and a documented API with stated limits.

8 — White-label reporting with client access, data-warehouse or BigQuery export, multi-site and multi-client management, and an API with credit costs published per endpoint.

10 — The tool is a data source rather than a destination: full historical export in open formats, a versioned API with a deprecation policy, integrations the vendor maintains, and reporting an agency can hand a client unedited.

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The Data Analyst

Data-out is strong where it counts: a live Data Studio connector that refreshes dashboards on every crawl, automated pushes of the full historical audit dataset — 271 columns covering every metric — into Google Sheets, multi-project portfolio dashboards clients can view without a login, and automated CSV delivery to S3-compatible storage past the one-million-row standard cap. The S3 route is an add-on on certain cloud plans through sales contact, and we found no public information on a documented HTTP API, its limits or per-endpoint costs — the connector into Claude and ChatGPT is the only programmatic surface shown. The warehouse path is S3 and Sheets rather than an API a team builds on. 1 9 10 12 11

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Data portability & exit

How this is scored

Whether the ranking and crawl history — the only thing a multi-year subscription actually accumulates — remains the customer's when they leave.

0 — No bulk export; history is visible in the interface and nowhere else, and ends with the subscription.

3 — CSV export of current views only, with historical data capped or unavailable in bulk.

5 — Bulk export of rankings, keywords and crawl results including history, via interface or API.

8 — Complete historical export in open formats without credit metering that prices it out of reach, plus a documented retention period after cancellation.

10 — Exit is designed for: the full account exportable including every historical data point, API access sufficient to mirror the data continuously, and a stated grace period during which the archive remains retrievable.

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The Data Analyst

History does leave with the customer: bulk exports of historical audit data in CSV and XLSX, automatic saving of export files to a local folder or shared cloud drive, a share file that packages the entire audit for import by any other user, and project transfer between machines. The S3 export covers big sites — all internal URLs with their data columns — but it is gated to certain cloud plans via a sales conversation, and we found no public information on retention or a grace period after cancellation. The standard export routes shown carry no credit metering, which holds this above the middle. 10 12 11

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European sovereignty

How this is scored

Where the account and crawl data live and who the contracting entity is. Independently sourced by the sovereignty pipeline; weighted lower here than in categories holding personal data, because an SEO tool mostly holds the customer's own strategy rather than their customers' identities.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and site or user data of unclear scope leaving the EU.

3 — EU hosting offered as an option while the contracting entity is non-EU, or the subprocessor list is absent.

5 — EU hosting as standard and an EU contracting entity, but parts of the chain are non-EU without an explained safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessor list published, and any analytics or Search Console data handling described with its legal basis.

10 — Sovereign end to end and evidenced: vendor, entity, hosting and every subprocessor European, certification published, and a DPA that covers the crawl and analytics data the tool ingests.

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The Data Analyst

The contracting entity is Sitebulb Limited, a UK company (Company No. 12125600, Biddenden, Kent), which sits outside the EU; we found no public information on hosting location, data residency or any subprocessor list. For a tool that mainly holds the customer's own crawl strategy rather than personal data the stakes are lower, but nothing captured evidences where cloud crawl data physically sits. 2 3

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Pricing transparency

How this is scored

The category where the headline price is least often the invoice. Whether a buyer can compute the real annual cost including keyword limits, crawl credits, API units, extra users and client seats — from public pages alone.

0 — No public prices at all; every tier is a sales conversation.

3 — A monthly headline exists, but keyword limits, crawl credits or the cost of an additional user are unstated — the invoice is unknowable.

5 — Tier prices public with the main limits given, but at least one commonly needed piece (extra seats, API credits, historical data) is unpriced or metered opaquely.

8 — Every tier priced publicly with keyword, crawl and API limits, overage rates, per-seat costs, minimum term and VAT treatment stated.

10 — Complete price computability: annual invoice derivable for a given keyword count, crawl volume, API usage and team size, with overage and every credit cost published.

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The Data Analyst

Desktop is computable from public pages: Lite at $18 /month with 10,000 URLs per audit and one user, Pro at 500,000 URLs with additional users at $11 per month, a stated 15% yearly discount, and card, PayPal or invoice-on-yearly payment. The cloud edition is quoted only as plans 'starting from £95/month, and going up in excess of £20k/year', and the S3 export is priced through sales contact. We found no public information on VAT treatment or minimum terms, so a cloud buyer's annual invoice is not derivable from the captured pages. 2 12

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European sovereignty — proven facts

0 of 4 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Ownership Not determined — uncited Report an error
Data residency Not determined — uncited Report an error
Subprocessors Not determined ⚠ unverified — uncited Report an error

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (12)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 2 Sep 2026 Details →
  2. 2 Pricing sitebulb.com Checked 5 Oct 2026 +2 earlier captures: 11 Sep 2026, 2 Sep 2026 Details →
  3. 3 Crawling & technical audit — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  4. 4 Crawling & technical audit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  5. 5 Keyword research & content guidance — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  6. 6 Keyword research & content guidance — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  7. 7 Rank tracking & index quality — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  8. 8 Rank tracking & index quality — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  9. 9 Reporting, integrations & API — found from sitemap sitebulb.com Checked 5 Oct 2026 Details →
  10. 10 Reporting, integrations & API — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →
  11. 11 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 +1 earlier capture: 1 Oct 2026 Details →
  12. 12 Data portability & exit — found from sitemap support.sitebulb.com Checked 5 Oct 2026 Details →