Sitebulb

The Skeptic

Every limit I look for is stated and checkable: 10,000 URLs on Lite, 500,000 default with a documented raise to 2 million, 10 million on Cloud, a 10-second TTFB default, configurable render timeout and threads — with JavaScript rendering via headless Chrome and daily, weekly or monthly scheduling. Canonical and robots diagnosis goes deep — non-self-referential canonicals, canonicals pointing at noindexed URLs, conflicting robots declarations across head, header and robots.txt — alongside structured-data validation on Pro and audit comparisons to catch regressions between crawls. We found no public information on log-file analysis, crawl-budget analysis, or the basis on which the 300+ prioritised hints are ranked. 1 2 3 4 7 8

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The Skeptic

Every keyword figure in this product is the customer's own Search Console data re-cut inside an audit — brand versus non-brand, device splits, template breakdowns — and we found no public information on keyword volumes, difficulty, intent classification, SERP feature analysis, or any German-language keyword database of the vendor's own. Content guidance amounts to duplicate content detection and a spell checker. This is reporting on data you already own, not research. 2 5 6

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The Skeptic

We found no public information on a proprietary ranking index or any backlink index; the vendor's own export guide describes blending audit data with other sources for 'keyword, rankings or backlink data', which tells you where those live. Rankings shown are Search Console performance with desktop, mobile and tablet and brand segmentation, and the collection method — a Search Console connection with keyword analysis enabled — is documented. The pages make no proprietary-data claims to hold the vendor to: no index size, no freshness cadence, no methodology. 5 6 10

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The Skeptic

The out-of-the-box reporting is real: a live Data Studio connector with per-crawl dashboard updates, automated Google Sheets pushes that append a row per audit, a 271-column historical export, portfolio dashboards clients can view without a Sitebulb login, and S3 export on certain Cloud plans. But we found no public information on a REST API, its rate limits, or per-endpoint costs — the only programmatic surface documented is an MCP hook for Claude and ChatGPT — and the S3 export itself is a sales contact rather than a published price. 1 2 9 10 12

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The Skeptic

Exports are bulk and unmetered: CSV and multi-sheet XLSX across 271 columns described as every metric, historical audit data exportable, automated delivery to a local folder or cloud drive, project transfer between machines, and a share file that gives any other user the entire audit. The catches are scale and price: standard exports stop at 1 million rows, and the S3 route past that is limited to certain Cloud plans via a sales contact. We found no public information on retention after cancellation, and nothing in the captured pages describes a way to mirror the archive continuously. 10 12 11

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The Skeptic

The contracting entity is plainly published — Sitebulb Limited of Biddenden, Kent, company number 12125600 — but that jurisdiction is the UK, outside the EU, and we found no public information on hosting location, ownership, or any named subprocessor despite the tool ingesting Google Analytics and Search Console data. Every question a sovereignty review would ask is answered with silence. 2 3

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The Skeptic

The holdable parts: Lite at $18/month with 10,000 URLs per audit, additional users at $11 per month, the Pro URL limit of 500,000 raiseable to 2 million, a 15% yearly discount, and payment terms including purchase order for yearly plans. The parts that make the invoice unknowable: we found no public information on the Pro tier's own price, and Cloud is quoted only as 'plans starting from £95/month' rising 'in excess of £20k/year' — a spread, not a computable bill — while the S3 export add-on is a sales conversation and VAT treatment goes unstated. 1 2 12

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